Resume Update 2025
Art director & Brand Identity Designer
I’m Shndy a Brand Identity Designer, Art Director,
and creative problem-solver with 14+ years of
experience helping brands find their voice and
show up with purpose. I believe branding is more
than visuals, it’s a process.
1994
- |
What drives me is solving design challenges the
right way. I thrive on consistency, timeless design,
and crafting identities that connect emotionally
and work in the real world. From logomarks and
systems to campaigns and social presence.
-| shndykal.myportfolio.com
Cairo, Egypt
1
Portfolio Highlights
Project Name
Mamsha Ahl Misr
,Cairo
- |
HQOL Platform
, Saudi Arabia
Project Name
Coastal Kora Event
, New Alamein City
-| shndykal.myportfolio.com
Project Name
© All work presented is the property of Shndy and
contributing creatives / Team mates. Reproduction
or use without permission is not allowed. Please
respect the work and those behind it.- 2025
Project Name
North Square Mall
,New Alamein City
2024 – 2025
www.hqolsa.com
Visual Communications Designer · Brand Identity Designer
HQOL Platfrom , Ryadh
PROFICIENCY
Sketching
Creative
Saudi Arabia
Eye for the detail
Shaping HQOL’s visual communications across Branding, packaging, digital
platforms, and pitch decks. My role ensures every touchpoint reflects the
brand’s organic ethos.
Team Leader
2023 – 2024
TECHNICAL SKILLS
m2creative.agency
Adobe Photoshop
Art Director · Illustrator · Storyboard Artist
Adobe Illustrator
Msquared Creative, Cairo
Adobe InDesign
Egypt
Adobe Premier
Led a multidisciplinary team to craft immersive visual experiences for major
clients like Benchmark KSA, Majid Al Futtaim, and Abo Ghaly Motors. From
pitch decks to storyboards, I directed every creative stage—turning concepts
into compelling, high-impact visuals.
AI Tools
2019 – 2023
www.counselmasters.com
INTERESTS
Football
Movies
Art Director · Creative Team Lead · Brand Identity Designer
Games
Counsel Masters, Cairo
Reading
Egypt
Traveling
At Counsel Masters, I was responsible for shaping and maintaining a unified
creative vision across high-profile national projects. I led a multidisciplinary team
of designers, editors, photographers, and copywriters to execute branding and
content for destinations like Mamsha Ahl Misr, North Square | New Alamein, and
West Bank Promenade. From large-scale events to day-to-day communication, I
ensured every visual and narrative aligned with strategic goals, engaging the
public while honoring the project’s cultural and civic importance. My role was
deeply rooted in storytelling, visual consistency, and managing execution across
touchpoints with precision and creative intent.
In parallel with my role at Counsel, I led the rebranding and full design direction
for BiznEX (a Sister company) , focusing on BiznEXPO’s 2nd, 3rd, 4th, 5th & 6th
editions, as well as the Egypt Retail Summit’s 2nd & 3rd editions. My mission
was to evolve the visual and verbal identity into a more dynamic and symbolic
system—one that aligned with the company’s renewed vision and the shifting
economic landscape.
- |
-| shndykal.myportfolio.com
