AHMED AZZAM
RE S UME S U MM ARY
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Results-oriented and client-focused Product Manager, with a 9+ year track record of
driving innovative revenue-producing strategies and evaluating financial performance to
grow business market share. Blending technical background & skills with extensive
Agile/Scrum experience to lead cross-functional teams to plan, build, launch, and manage
world-class solutions.
Multiple products successfully launched, with revenues reaching $500 million and costs
reduced for enhanced process modification. Profound ability to lead profitable product
changes and incorporate customer feedbacks into future production.
PR OF E S S IO NA L EX PE RIE N CE
-LinkedIn Profile
SKILLS
June 2018 – Present | Rollen Technology, Mississauga, Canada
Technical Product Manager
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Led Discovery efforts and market research which included performing competitive
and market analysis to understand consumer/customer/business needs and
revenue potential.
Presented product concept to multiple groups and levels within the client
organization to gain buy-in for resource/cost allocation to support product
development.
Product Management, end to end. Creating the product vision, strategy, and
roadmap, involved in the UX/UI customer centric designs. Constant engagement
with different multi-function teams, in addition to outside partners and third-party
vendors. Release/Sprint planning with constant engagement with internal teams
to ensure smooth product development and client expectation management.
Involved in the release phase, coordinating between the development, testing, and
tech support. Creating user manuals and setting up post release user guide and
training initiatives.
February 2016 – March 2021 | Grupo Cognitiva, New York, NY
Product Manager
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Managed concurrent AI products with an overall budget of $2.3 million with team
members across 4 continents, 7 countries and 5 time zones.
Managed the entire product lifecycle, from vision, prototyping and design, through
development and testing, to successful launch and support.
Engaged with cross functional teams; UI/UX, engineering, data science, sales, and
marketing to optimize product roadmap.
Monitored market trends and competitor performance, analyzing gaps to update
marketing strategies and maximize sales.
Established shared vision across the company by building consensus on product
priorities.
Deployed online marketing strategies involving SEO and social media campaigns
that increased products’ conversion rate by 32%.
Product Management
Client Engagement
Project Management
Team Leadership
Business Development
Market Research & Analysis
Agile Methodologies
SQL
HTML/CSS
JavaScript
June 2013 – May 2016 | Rogers Communications Inc., Brampton, Canada
Engagement Manager, Incubation Department
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Managed Enterprise scale projects with a collective budget of $5 million.
Involved in cloud migration for email servers (Microsoft 365) and MDM
technology for security processes.
Facilitated client meetings to identify business needs and formulated T-Shirt
estimates, in coordination with the IT department to provide overall budget to
the business.
Obtained approval from IT Security and Legal for project go-aheads.
Presented the PSD (Project Solution Document) for approval from the IT3 & PMO
committee for funding.
Led JAD sessions to compile the BRD and develop Proof of Concept.
Followed up with the development team to confirm project follows both the
financial restrictions and proposed timelines.
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Coordinated with the QA leads to prepare comprehensive test plans to ensure
final output is defect free.
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Coordinated with the PMO & Enterprise Release Management for the push to
production (Go Live Date).
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Provided KPI’s and cyclical updates to senior leadership.
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Successfully launched 4 projects with a user impact factor of 30,000 users.
Provided training & support to business and their clients, pre and post the go live
date.
Led the launch of 2 new start-ups that proceeded within 3 years to gross $300
million in revenue.
CERTIFICATIONS
AWS Cloud Practitioner (In Progress)
Expected Date of Completion:
July 2022
Certified Agile Product Owner
ICAgile
October 2018
ICAgile Certified Professional
ICAgile
September 2018
ITIL Foundation Level
AXELOS Global Best Practice
June 2010 – May 2013 | ERGOCENTRIC, Mississauga, Canada
April 2017
Account Manager / Business Analyst
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Oversaw procurement, inventory management and disposal services.
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Coordinated and provided on-site assistance as needed to resolve product
issues.
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Assisted with the assembling and presentation of proposals and client estimates
and meeting with new customers in coordination with the sales team.
Acted as liaison between clients and other Ergocentric teams including sales,
engineering, professional services and the logistics department
International Institute of Business
Analysis (IIBA) Member since 2014
EDUCATION
April 2006 – May 2010 | Bell Canada, Toronto, Canada
Account Manager - Business Internet Department, SMB (Small and Medium
Businesses)
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Duties included account management, strategic prospecting, account
planning/forecasting and opportunity analysis.
Responsible for managing and developing strategic key-accounts within the Bell
Business Internet portfolio.
Collaborated with vendors, product managers, marketing, and business-partners
to achieve company goals.
Managed account acquisition and maintenance through target research.
Set sales targets in support of total company targets and developed action
plans to achieve results.
June 2000
American University in Cairo
B.Sc., Mathematics & Computer
Science
June 2001
Information Technology Institute,
Cairo, Egypt
Post Graduate Diploma,
E-Commerce (Front-End Developer)
HTML – CSS – JavaScript - SQL
