Ahmad Khoirul Thoha

Ahmad Khoirul Thoha Tuban, Indonesia |-| - | portfolio PROFILE Digital Marketing Professional & Economics Graduate with a proven track record in remote paid advertising, campaign strategy, and performance analysis. Strong background in audience research, funnel planning, landing page optimization, and content-driven marketing through virtual projects and professional experience. Equipped with solid communication and analytical skills, adept at independent remote workflows and data-driven marketing, and ready to contribute to performance-oriented digital teams. PROFESSIONAL EXPERIENCE Performance Ads Specialist Mr.BOB Kampung Inggris Pare, Kediri, East Java • • • Campaign Strategy (Hybrid): Orchestrated hundreds of high-performance Meta & Google Ads campaigns for high-ticket educational products. Achieved a consistent 1.38x average ROAS with a recorded peak of 56.9x by implementing precision-based audience research, custom lookalike audiences, and full-funnel optimization in a hybrid work setting. Performance & Creative: Managed a significant weekly advertising budget of ±IDR 20M (~$1.2k) to generate over IDR 254M+ (~$16k) in revenue. Integrated AI-driven workflows and Adobe Premiere Pro to produce high-converting video assets, while maintaining professional Englishspeaking communication with members (primary clients) to ensure high satisfaction and retention. Growth & SEO Optimization: Directed the SEO growth for 4 major websites, achieving massive organic visibility with 15.6k clicks and 4.89 Million impressions (kelasonlinemrbob.com) within a single quarter. Successfully maintained a 0.5% average CTR and top-20 average rankings for competitive keywords. Developed dozens of high-converting LPs and 400+ SEO-optimized articles, consistently maintaining a low IDR 3k (~$0.19) CPC through seamless remote and in-office coordination. Performance Marketer – Intern Mr.BOB Kampung Inggris Pare, Kediri, East Java • • • • • 07/2022 – 09/2022 Managed end-to-end remote Ads campaigns for high-ticket products, including audience research, funnel setup, and precise tracking using Google Analytics, GTM, and CAPI. Optimized winning campaigns in a virtual setup, generating 138 leads with a 4.51% CTR and IDR 641 CPC, while delivering consistent performance reports and actionable insights. Developed and maintained 3 WordPress landing pages (including Domain/Server management) remotely, resulting in 1,857 views through integrated SEO and Google Ads strategies. Digital Marketing - Intern Luar Sekolah Institution, Bandung, West Java • 10/2022 – 04/2026 03/2022 – 06/2022 Practiced core digital marketing skills in a fully remote environment, focusing on SEO optimization, buyer persona research, content marketing, and professional copywriting. Earned client trust and satisfaction through remote SEO optimization and coordination of KOL management for environmental product campaigns. Collaborated effectively via virtual platforms with UI/UX designers, developers, and graphic designers to ensure seamless alignment between content and user experience. EDUCATION Bachelor's in Economics Surabaya State University, Surabaya, Indonesia Related subject – Economics Behavior, Econometric, Statistic • • • 08/2021 – 01/2025 Specialized in Development Economics with a strong focus on International Trade, including exports, imports, and foreign direct investment. Achieved academic performance with a GPA 3.86/4.00. Completed a thesis on international trade (exports and imports), awarded with an A grade. ORGANIZATIONAL EXPERIENCE Expert Staff, Reasoning Department Student Scientific Activity Unit, Surabaya State University • • • • 03/2022 – 12/2023 Provided peer consultation and guidance on academic and scientific writing standards to 500 Students. Facilitated workshops and short training sessions on effective scientific writing techniques 2 times in a week for 6 months.. the percentage of increasing competition number. Served as Co-Head of the Events Division, overseeing planning, coordination, and execution of organizational programs. Created visual communication assets, including promotional posters and brochures, to support event campaigns. ACTIVITIES Akademi Wirausaha Mahasiswa Merdeka Brawijaya University, Indonesia • • • 09/2023 – 12/2024 Completed an intensive course on Small and Medium Enterprises (SMEs), covering business development, operations, and market strategies. Strengthened entrepreneurial insight through collaborative group projects focused on realworld business case studies. Gained practical understanding of SME challenges and solutions through hands-on assignments and team-based problem-solving. SKILLS Computer Literacy • Graphic Design (CorelDRAW, Canva), Vidio Editing (Adobe Premiere, Capcut, VN, AI Tools) • Digital Marketing (WorldPress, Scalev, Meta Business Suit, Meta Ads Manager, CAPI, Google Tag Manager, Elementor, Pixel Yoursite, Google Ads, Google Analytics, Google Workspace, Google Search Console, Tiktok Studio, Tiktok Ads, Tiktok Manager, E-Commerce Ads, Semrush, Ubbersuggest) Language Proficiency • English (IELTS 6.0)