Ahmad Khoirul Thoha

Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information AHMAD KHOIRUL TOHA DIGITAL MARKETING PORTFOLIO 2026 SEO, Performance Marketing, Graphic Design & Video Editing Page 01 Home About Me Education Work Experience Documentation Tools & Design Skills About Me Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information Hi! I’m Ahmad Khoirul Toha, a Digital Marketing professional specializing in SEO and Paid Ads. Combining an Economics background with a passion for digital growth, I have a proven track record in managing diverse marketing projects—from local entrepreneurial ventures to handling international export-ready brands. I excel at turning market data into actionable strategies, focusing on SEO technical audits, conversion-based Paid Campaigns, and strategic content creation. > My approach is simple: Data-led, ROI-focused, and Growth-oriented. I am ready to help brands scale their digital presence through integrated marketing solutions and collaborative innovation. Page 02 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information EDUCATION 2021 - 2025 Development Economics State University of Surabaya I majored in Development Economics, with a strong foundation in data analysis and market understanding. I maintained a GPA above 3.00 (3.86 in the 7th semester) and completed a thesis using econometric and time series analysis, graded A. I also completed several certified courses to strengthen my analytical and practical skills, supporting my interest in digital marketing. Page 03 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page WORK EXPERIENCE SEO Project Contact Information Mr. Bob Kampung Inggris October 2022 - April 2026 Paid Ads & SEO Specialist ·Campaign Strategy (Hybrid): Orchestrated hundreds of high-performance Meta & Google Ads campaigns for high-ticket educational products. Achieved a consistent 1.38x average ROAS with a recorded peak of 56.9x by implementing precision-based audience research, custom lookalike audiences, and full-funnel optimization in a hybrid work setting. ·Performance & Creative: Managed a significant weekly advertising budget of ±IDR 20M (~$1.2k) to generate over IDR 254M+ (~$16k) in revenue. Integrated AI-driven workflows and Adobe Premiere Pro to produce highconverting video assets, while maintaining professional English-speaking communication with members (primary clients) to ensure high satisfaction and retention. Growth & SEO Optimization: Directed the SEO growth for 4 major websites, achieving massive organic visibility with 15.6k clicks and 4.89 Million impressions (kelasonlinemrbob.com) within a single quarter. Successfully maintained a 0.5% average CTR and top-20 average rankings for competitive keywords. Developed dozens of high-converting LPs and 400+ SEO-optimized articles, consistently maintaining a low IDR 3k (~$0.19) CPC through seamless remote and in-office coordination. Page 04 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information WORK EXPERIENCE Mr. Bob Kampung Inggris July 2022 - September 2022 Performance Marketer Intern Managed end-to-end remote advertising campaigns for high-ticket products, including audience research, funnel strategy, and campaign execution. Conducted deep audience analysis and built conversion-focused funnels to improve campaign performance. Implemented advanced tracking systems using Google Analytics, Google Tag Manager (GTM), and Conversions API (CAPI). Optimized campaigns resulting in 138 qualified leads, 4.51% CTR, and cost-efficient CPC of IDR 641. Delivered regular performance reports and actionable insights to support strategic decision-making. Managed and maintained WordPress landing pages, including domain and hosting configuration. Integrated SEO and Google Ads strategies, generating over 1,857 page views. Page 05 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information WORK EXPERIENCE Mr. Bob Kampung Inggris 2021 - 2022 English Teacher Delivered English lessons for elementary to high school students, adapting methods based on age and proficiency level. Focused on improving speaking, grammar, and pronunciation through interactive learning approaches. Designed structured lesson plans to support effective learning outcomes. Provided personalized feedback to help students improve communication skills consistently. Mr. Bob Kampung Inggris May 2025 - Aug 2025 English Tutor Facilitated daily English speaking programs (Morning Club, Diary Speaking, Visit Tutor) to improve students’ fluency and confidence. Applied interactive and student-centered methods to enhance speaking, pronunciation, and real-life communication skills. Created engaging learning environments to encourage active participation and consistent practice. Managed student camp activities, providing mentorship and maintaining a positive and disciplined learning atmosphere. Page 06 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information DOCUMENTATION I have strong English proficiency in both speaking and writing, developed through teaching experience and formal training. I have taught students at various levels and participated in IELTSfocused programs, strengthening my communication, grammar, and audience engagement skills. Mr. Bob Kampung Inggris English Teacher & English Tutor Key Skills: Communication, Audience Understanding, Public Speaking, Content Delivery Page 07 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information TOOLS & DESIGN SKILLS Corel Draw Canva Create visual materials such as posters, brochures, and promotional content with a strong focus on layout and brand consistency. Design digital and print assets including social media content, presentations, and marketing materials efficiently while maintaining visual appeal. Microsoft Office Word: Structured document writing Excel: Data organization and basic analysis PowerPoint: Clear and engaging presentations Page 08 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information CAMPAIGN PERFORMANCE HIGHLIGHT Result Successfully scaled campaign operations with budgets over IDR 20M. Proven track record in managing and optimizing high-stakes legacy campaigns, delivering enhanced performance and efficiency during critical seasonal peaks. Generated over 6000+ qualified leads through consistent campaign monitoring and strategic adjustments. Maintained an average 1.38x ROAS, with peak performance reaching up to ±57x during promotional campaigns. Achieved a competitive CPM of IDR 8K by optimizing ad delivery to maximize reach with efficient budget allocation. Reduced landing page view cost to IDR 3K through continuous website improvements and technical optimization. Maintained a stable CTR of ~1%, indicating relevant targeting and consistent traffic quality. Mr. Bob Kampung Inggris October 2022 - April 2026 Paid Ads & SEO Specialist Project Page 09 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information CAMPAIGN PERFORMANCE HIGHLIGHT Mr. Bob Kampung Inggris July 2022 - September 2022 Performance Marketer Intern Project Result Successfully generated 138+ leads within a one-month period with a total budget of IDR 2 Million. Achieved a Cost Per Result (CPR) of IDR 16k, significantly outperforming the industry standard of IDR 30k. Delivered a 4.5% CTR (Click-Through Rate), demonstrating highly accurate audience targeting and compelling creative strategy. Reduced CPM from IDR 50k to IDR 35k, maximizing reach while maintaining cost-effectiveness. Successfully lowered Landing Page View costs by implementing technical and structural optimizations to the website. Page 10 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information TRACKING & ANALYTICS IMPLEMENTATION Result Implemented and Managed tracking pixels to ensure 100% data accuracy for ad platform algorithms. Utilized Goggle Tag Manager (GTM) to deploy complex tags, triggers, and variables, ensuring a seamless data flow between websites and marketing platforms. Set up Google Analytics 4 to track user behavior, conversion funnels, and key events. Streamlined ad workflows for multiple websites by implementing precise tracking structures, leading to better attribution and campaign scaling. Improved tracking structure to support better attribution and more reliable campaign insights. Mr. Bob Kampung Inggris 2025 Tools: Google Tag Manager, Google Analytics 4, Meta Pixel Page 11 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information LANDING PAGE DEVELOPMENT & OPTIMIZATION Result Built and managed high-converting landing pages across various platforms, including WordPress (Elementor), Scalev, and Odoo. Delivered "Clean, Fast, and Smooth" user experiences by optimizing page load speeds and mobile responsiveness. Skilled in structuring layouts that guide users seamlessly through the sales funnel, directly impacting lower bounce rates and higher conversion actions. Integrated landing pages with tracking pixels and analytics tools to ensure accurate performance tracking. Reduced cost per Landing Page View by improving technical web performance and page-speed metrics. Page 12 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information LANDING PAGE DEVELOPMENT & OPTIMIZATION Managed Landing Pages: 1.Program Kampung Inggris Mr Bob 2.Paket Program Mr Bob 3.Paket Program Mr Bob 1 Bulan 4.Program Kampung Inggris Mr Bob 3 Bulan/ 5.Program Kampung Inggris Mr Bob 2 Bulan 6.Online Kampung Inggris 7.Program Kampung Inggris Mr Bob 2 Bulan Page 13 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information SEO STRATEGY & CONTENT PERFORMANCE Result Multisite Management: Optimized 4 websites; achieved 15.6k clicks & 4.89M impressions (kelasonlinemrbob.com) and 4.15k impressions with 0.5% CTR (kampunginggris.com) within 3 months. Data-Driven SEO: Identified high-potential trends via Ubersuggest/Google Trends to build robust keyword structures, internal linking, and high-authority outbound links. Conversion Engineering: Strategic end-to-end SEO with custom CTAs to bridge organic readers into active leads, boosting user journey efficiency. Visual Optimization: Designed high-CTR article covers and SERP-optimized assets to maximize organic visibility and clickthrough performance. Managed Websites 1. Mr Bob Kampung Inggris 2. Kelas Online Mr. Bob 3. Academia English School 4. Pesantren Mr Bob Page 14 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information PROJECT DUGG Coffee Website Collaboration Conducted audience and keyword research to support SEO strategy. Analyzed competitors to identify content opportunities and positioning. Planned and developed SEObased content for website pages. Created optimized website sections aligned with search intent. Collaborated with UI/UX, web, and design teams to ensure content matched user experience. Speels The Tea Entrepreneurship Project Marketing Officer Developed and executed marketing strategies to increase brand visibility and sales. Led promotional campaigns across digital and offline channels. Conducted market and customer analysis to support strategic decisions. Managed marketing content, including copywriting and visual direction, to ensure brand consistency. Page 15 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information PROJECT Chocochips Entrepreneurship Project Chief Executive Officer Defined company vision and mission to establish clear business direction. Developed and executed strategies across product, operations, and marketing functions. Managed daily operations to ensure smooth and efficient business performance. Led team coordination and decision-making to support business growth. Maintained alignment between execution and long-term business objectives. Page 16 Home About Me Education Work Experience Documentation Tools & Design Skills Campaign Performance Tracking & Analytics Landing Page SEO Project Contact Information Contact Information --ahmad_khoirul_thoha Tuban, Indonesia Page 17