I'm a Certified Google Analytics & Google Tag Manager Specialist with 4+years of experience. Over these years, I have helped several small & mid-sized businesses to:
Create analytics measurement framework by identifying & defining their key business objectives, goals & KPIs in order to track & measure the performance of their digital marketing efforts.
Implement google analytics tracking & configure profiles, filters, events & custom variables etc.
Setup advanced tracking including sub-domain & multiple domain tracking, goal conversions, marketing campaigns, google adwords integration, social engagement & e-commerce tracking.
Audit existing google analytics implementation to verify & ensure the accuracy & relevancy of analytics data.
Create custom reports & dashboards using meaningful KPIs.
Analyse & provide actionable insights on analytics data.
Carry out A/B Split testing & Multivariate testing.
I also have experience in managing search, social media & email marketing campaigns.