AFRODITA DERETIC
- |-| 4417 Conrad Ave. San Diego, CA 92117
SUMMARY
SEO Specialist who takes a comprehensive approach to search engine optimization, combining
highly effective strategies and tactics to achieve high rankings proven to bring quality traffic that
converts. All this while leveraging various opportunities to raise brand awareness and achieve
effective PR results.
HIGHLIGHTS
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SEO audits & competition analysis
SEO strategy
Technical SEO analysis and
implementation
Keyword research and optimization
On-page SEO implementation
SEO copywriting & content marketing
SEO outreach and link building
SEO penalty cases
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All major SEO tools & project
management tools
SEO account management
Google AdWords
Google search console
Google Analytics
Google Tag Manager & Google Data
Studio
CSS, HTML & WordPress
PROFESSIONAL EXPERIENCE
SEO Specialist and Co-Founder at Freelance Fusion
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Oct. 2013 – May 2018
Co-Founded Freelance Fusion digital marketing agency and successfully led and implemented all
local and national client campaigns for five years
Specialized in developing and implementing custom tailored SEO marketing strategies for 40+
clients at a time
Executed all SEO strategies and tactics, including technical SEO audits and implementation,
competition analysis, on-page & off-page SEO
Developed and executed effective branding and link outreach campaigns
Managed a team as well as all digital marketing projects and client relations on a daily basis
Led effective Google AdWords campaigns with high quality scores and maximum ROI
Developed data driven reports using expert level data analytics
Used data analysis to identify and leverage new SEO opportunities
SEO / Inbound Marketing Specialist at High Rank Websites
Aug. 2013 – Aug. 2015
Delivered comprehensive SEO audits and competition analysis
Performed keyword research using a range of tools: Google Keyword Planner, SEMrush,
Majestic SEO, Ahrefs, SEOMoz, etc.
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Created and implemented optimized website content along with best on-page practices, internal
linking and technical SEO
Utilized effective link building and outreach campaigns with a PR approach to increase rankings
and brand awareness
Worked with the internal team to develop comprehensive, marketing driven content that could be
leveraged for best SEO results
SEO Strategist / Account Manager at eReach
Jan. 2013 – July 2013
Specialized in developing effective SEO strategies
Implemented various SEO tactics for on-page SEO, link building and technical SEO
Responsible for project management and direct client reporting using various data analytics tools
Spearheaded all SEO campaigns to ensure tactics were mapped out, implemented, and results are
achieved and assessed
Accompanied sales representatives to all client meetings to deliver comprehensive reports and
discuss future campaign goals
Senior SEO and Web Content Specialist at Ceatus Media Group
Sept. 2009 – Jan. 2013
Successfully created unique and optimized website content on topics pertaining to medical, dental
and legal sectors
Effectively conducted keyword research, created meta data and SEO content
Innovated, identified and implemented strategies to increase traffic through organic search
Specialized in citations and local Google Map rankings
News Writer, Production Assistant & Website Producer at NBC, KUSI & KOGO Radio
Jan. 2008 – May. 2009
Wrote and edited morning news copy and successfully generated news material
Assisted producers, news directors, reporters and on-air talent; wrote morning news copy
Maintained informative website content on a daily basis and dramatically increased engagement
and traffic to the website
EDUCATION
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Bachelor of Arts with Summa Cum Laude honors: Journalism/Public Relations
Google Analytics Certification
Fluent in: German, Bosnian, Croatian
