Afreen Maryam

CAREER OBJECTIVE A driven research and marketing professional with a strong desire to build on her skills within the marketing field. I am specifically looking to utilize my good eye for detail and creativity in a business setting WORK EXPERIENCE Al Futtaim - Toys R Us [November 2021-Present] Copywriter AFREEN MARYAM DIGITAL MARKETING EXECUTIVE CONTACT-HTTPS://WWW.LINKEDIN.COM/IN/ AFREEN-MARYAM/ - Conducted keyword research for writing SEO optimized content Created compelling content for company website Created engaging product descriptions and features for ecommerce platforms Creative IK Technologies [April-November 2021] Digital Marketing Executive Conducted detailed strategy research and competitor analysis Conducted keyword research for SEO using Google Keyword Planner and other tools Created SEO optimized website content and wrote articles (guest blogging) to increase organic traffic Wrote and published blog posts with WordPress and reached 8000 impressions in 3 months Designed social media strategy for all channels, wrote social media content and ad copy. Designed and launched email marketing campaigns using automations to increase awareness and generate leads. Achieved an open rate of 25%. Created content and layouts for landing pages Ran Google Discovery ads to generate leads Pipeline Business Growth Services [May 2019 – March 2020] Research Executive Co-ordinated with top management to determine research strategy Identified appropriate decision makers and collected data using LinkedIn Achieved 85% of weekly targets and generated 20% more leads for the sales team within 6 months through quality research Maintained, managed, and cleaned databases regularly to ensure accuracy Assisted with lead write-ups and launching email marketing campaigns ACADEMIC BACKGROUND Certified Digital Marketing Professional, Digital Marketing Institute [2021] Content Marketing Social Media Marketing SEO Paid Search with Google Ads Display and Video Advertising Email Marketing Website Optimization Google Analytics Bachelor’s of Arts in Business and Finance [Sep 2015 – May 2018] Heriot Watt University, Dubai - Graduated with Distinction ACHIEVEMENTS Business Venturing CompetitionCertificate of Recognition for Excellent Research [2017] Heriot Watt Scholarship [2015] Business Buzz Certificate of Business Intelligence [2014] REFERENCES https://drive.google.com/file/d/1n0AAzfeGV V9k9u6WKiS1Yq-AgtiFC0kR/view? usp=sharing WRITING SAMPLES https://drive.google.com/file/d/1ichZrHhC0c Wq_Fzfm3Wz6KJ_1NwCv8WQ/view? usp=sharing learningonline.xyz [Feb-March 2019] Marketing Intern Conducted research and reached out to companies for partnerships Created content for the blog MAGAS [Nov 2018 - Jan 2019] Business Development Associate Conducted market research to identify potential clients and competitors Developed online marketing strategies to generate leads and achieved 33% of monthly sales target as a fresher BreadButterDaal- food blog [Jun 2016 - Jan 2019] Content Writer and Editor Developed, edited and proofread content for the blog Curated content on Instagram and amassed 8K followers through organic marketing SKILLS Social Media Management Content Strategy Content Writing and Editing Data Analysis Competitor and Market Research PPC Email Marketing Keyword Research SEO Optimized Writing Graphic Designing SOFTWARES AND TOOLS Canva Wordpress Aweber SendGrid Mailchimp Google Docs Google Keyword Planner MS Office Mirakl