CAREER OBJECTIVE
A driven research and marketing professional with a strong desire to build
on her skills within the marketing field. I am specifically looking to utilize
my good eye for detail and creativity in a business setting
WORK EXPERIENCE
Al Futtaim - Toys R Us [November 2021-Present]
Copywriter
AFREEN
MARYAM
DIGITAL
MARKETING
EXECUTIVE
CONTACT-HTTPS://WWW.LINKEDIN.COM/IN/
AFREEN-MARYAM/
-
Conducted keyword research for writing SEO optimized content
Created compelling content for company website
Created engaging product descriptions and features for ecommerce
platforms
Creative IK Technologies [April-November 2021]
Digital Marketing Executive
Conducted detailed strategy research and competitor analysis
Conducted keyword research for SEO using Google Keyword Planner
and other tools
Created SEO optimized website content and wrote articles (guest
blogging) to increase organic traffic
Wrote and published blog posts with WordPress and reached 8000
impressions in 3 months
Designed social media strategy for all channels, wrote social media
content and ad copy.
Designed and launched email marketing campaigns using automations
to increase awareness and generate leads. Achieved an open rate of
25%.
Created content and layouts for landing pages
Ran Google Discovery ads to generate leads
Pipeline Business Growth Services [May 2019 – March
2020]
Research Executive
Co-ordinated with top management to determine research strategy
Identified appropriate decision makers and collected data using
LinkedIn
Achieved 85% of weekly targets and generated 20% more leads for
the sales team within 6 months through quality research
Maintained, managed, and cleaned databases regularly to ensure
accuracy
Assisted with lead write-ups and launching email marketing
campaigns
ACADEMIC
BACKGROUND
Certified Digital Marketing
Professional, Digital Marketing Institute
[2021]
Content Marketing
Social Media Marketing
SEO
Paid Search with Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Google Analytics
Bachelor’s of Arts in Business and
Finance
[Sep 2015 – May 2018]
Heriot Watt University, Dubai
- Graduated with Distinction
ACHIEVEMENTS
Business Venturing CompetitionCertificate of Recognition for
Excellent Research [2017]
Heriot Watt Scholarship [2015]
Business Buzz Certificate of
Business Intelligence [2014]
REFERENCES
https://drive.google.com/file/d/1n0AAzfeGV
V9k9u6WKiS1Yq-AgtiFC0kR/view?
usp=sharing
WRITING SAMPLES
https://drive.google.com/file/d/1ichZrHhC0c
Wq_Fzfm3Wz6KJ_1NwCv8WQ/view?
usp=sharing
learningonline.xyz [Feb-March 2019]
Marketing Intern
Conducted research and reached out to companies for partnerships
Created content for the blog
MAGAS [Nov 2018 - Jan 2019]
Business Development Associate
Conducted market research to identify potential clients and
competitors
Developed online marketing strategies to generate leads and achieved
33% of monthly sales target as a fresher
BreadButterDaal- food blog [Jun 2016 - Jan 2019]
Content Writer and Editor
Developed, edited and proofread content for the blog
Curated content on Instagram and amassed 8K followers through
organic marketing
SKILLS
Social Media Management
Content Strategy
Content Writing and Editing
Data Analysis
Competitor and Market Research
PPC
Email Marketing
Keyword Research
SEO Optimized Writing
Graphic Designing
SOFTWARES AND TOOLS
Canva
Wordpress
Aweber
SendGrid
Mailchimp
Google Docs
Google Keyword Planner
MS Office
Mirakl
