Afnan Rauf
User Experience designer | Product designer
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Karachi, Pakistan
LinkedIn
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Profile
I am a dedicated UX Designer with a passion for crafting exceptional user experiences through human-centered design
(HCD). Specializing in digital products like mobile and web apps, I align user needs with business goals. With a Google
certification and fintech app experience, I help tech companies create delightful digital experiences in fintech, real
estate, e-commerce, and healthcare. I'm seeking a role where I can leverage my expertise to drive success in a
forward-thinking organization
Work Experience
Ux designer
Penumbra Digital
Jun 2022 - Present
Craft web and mobile apps that meet business needs and target the client's
audience
Audit existing products and provide improved versions
Clients
j
Collaborate with stakeholders to align on pro ect goals
Hugo Bank (DRB)
Modify software systems to enhance performance and add features
JS Zindigi (Fintech App)
Improve visual designs for better aesthetics and usability
Hey app (Services Platform)
Conduct user research, competitive analysis, and gather data
Create user stories, storyboards, information architectures, and user
Develop
flows
Lo-Fi & Hi-Fi wireframes and design user interfaces and interactions
Achieve cost savings through functional design solutions
JS Zindigi (Fintech App)
UBL bank
Occuse 360 (Saas Product)
Apply human-centered design principles
Map user journeys for a seamless experience.
Ux
/UI designer
Innovatech Solution
Nov 2021 - Jun 2022
Generated UX concepts such as task analysis, storyboards, and use cases to accelerate user
I worked on a
flo
PPC project and provided a quick solution in the form of a mobile app

Designed mobile apps that are accessible and inclusive
Software Developer Intern
Rajwani Denim Mills Ltd
Jan 2020 - June 2020
Collaborated with design, product, and engineering teams to enhance core applications
I worked on an
specific needs.
ERP system, gathering data from departments and adding modules to the system based on their
Afnan Rauf
User Experience designer | Product designer
Skills
A/B Testing, Affinity Diagramming, Analytical Skills, ERP UI, Figma, Fintech Solution, Heuristic Analysis, Heuristic
Evaluation, Heuristics, Human-Computer Interaction, Information Architecture, Mobile Application Design, Mobile UX,
Problem Solving, Product Design, Prototyping, Qualitative & Quantitative Research Methodologies, Qualitative
Research, Site Maps, Storyboarding, Software UI, UI Design, UX Architecture, UX Research, UX Strategy, User-Centered
Design, User Experience (UX), User Experience Design (UED), User Flows, User-Friendly Design, User Interface Design,
User Interface Prototyping, User Journeys, User Journey Mapping, User Interviews, Usability Design, Usability Testing,
Web Interface Design, Wireframing.
Education & Certificate
Karachi Institute of Economics & Technology (KIET)
Bachelor's degree, Computer Science
Jul 2017 - May 2021
Google UX design Certification
