Afkar Hussain

AFKAR HUSSAIN - |-| https://www.linkedin.com/in/afkar-hussain Education LAHORE UNIVERSITY OF MANAGEMENT SCIENCES Lahore, Pakistan Master of Business Administration 2022 – 2024 Related Coursework: Marketing Management, Digital Marketing, Brand Management, Channel Management, Sales Force Management, Influencer Marketing, Data Analysis, Data Visualization, Supply Chain Management, Retail Management UNIVERSITY OF ENGINEERING AND TECHNOLOGY LAHORE Bachelor of Science (Mechanical Engineering) Lahore, Pakistan 2014 - 2018 Professional Experience SAHAR ATIF STUDIOS Lahore, Pakistan Sahar Atif is a female clothing brand in Pakistan known for formal and casual apparel clothing Management Consultancy Project – – Nov 2023 – March 2024 Conducted extensive market surveys across Lahore to analyze the consumer journey and develop detailed customer personas, utilizing insights to craft and execute a comprehensive six-month marketing strategy aimed at significantly enhancing brand awareness and ensuring the brand's inclusion in the list of preferred choices for female customers when shopping for luxury apparel Recommended influencer marketing campaigns and analyzed competitor websites to identify key performance indicators (KPIs) for the next six months. CHARCOAL PRIVATE LIMITED Lahore, Pakistan Charcoal is a male clothing brand in Pakistan known for formal and semi-formal apparel clothing Marketing Intern – – July 2023 – Sep 2023 Researched and engaged with over 10 young entrepreneurs in Pakistan for a CSR initiative, enhancing brand visibility and community engagement Conducted in-depth analysis revealing 30% of website visitors were women; proposed targeted marketing campaigns and strategic enhancements, including size charts and competitor benchmarking, earning enthusiastic CEO approval QUALITY RESOURCE PRIVATE LIMITED Lahore, Pakistan Quality Resource is an agency with years of expertise in inbound digital marketing, web analytics, and optimization Assistant Project Manager – – July 2020 – Aug 2022 Acted as a liaison between clients and developers, ensuring seamless communication and coordination daily, while implementing new software for enhanced collaboration, resulting in improved team accountability and a three-day reduction in website delivery time Developed and enforced SOPs to maintain task quality and consistency across three teams, resulting in a 50% increase in client retention, while addressing domain and hosting expiration statuses with clients and resolving internal team conflicts for smoother project execution STYLERS INTERNATIONAL PRIVATE LIMITED Lahore, Pakistan Styler is one of the units of the US Apparel Group and is known for manufacturing denim jeans Internship – Oct 2016 – Dec 2016 Gained a comprehensive understanding of company operations and assisted in measuring key performance metrics such as SAM, capacity, loss time, and efficiency Academic Experience Engineering Project Lahore, Pakistan Pak Elektron Limited (PEL) Lahore is one of the leading manufacturers of home appliances Team Lead – Nov 2015 – May 2016 Led a team of four members and helped the organization to increase efficiency by 20 % Honors and Awards Academic Achievement – Received Dean’s Honor Roll award during Bachelor Program Online Courses – Attract and Engage Customers with Digital Marketing - Google – Foundations of Digital Marketing and E-commerce - Google – Facebook Blueprint Certifications Technical Skills Data Visualization using Python | Power BI | Microsoft Excel Specialist Certification -