ADRIENNE A. MOORE
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Washington, D.C.
Portfolio and References Available
Upon Request
SUMMARY
Experienced Marketing Strategist with over 10 years of expertise in driving impactful outcomes through successful product launches
and specialized focus on initial research. Proficient in crafting compelling narratives and strategic plans to drive brand awareness and
exceed business objectives. Passionate about understanding consumer needs and delivering innovative solutions. Skilled in managing
marketing campaigns for both virtual and in-person events, leveraging data and consumer insights to increase brand visibility and
revenue. Creates engaging social media content to highlight new products and drive customer engagement.
WORK EXPERIENCE
Owner | product marketing manager
Green Mouse Media • Jan 2007 - present
Spearheaded and executed strategies resulting in a 40% increase in page engagements.
Conducted comprehensive research on brand positioning and tone, generating competitive analysis and brand guideline reports.
Curated content for target audiences, driving repeat consumer interactions.
Provided strategic market analysis leading to the development of innovative strategies aligned with clients' goals.
Coordinated with outside contractors and vendors to manage budgets and ensure ROI
Directed the development of comprehensive brand strategies for multiple clients.
Creative Producer
Fors Marsh • Sep 2022 - Present
Orchestrated the successful completion of diverse creative projects, including digital campaigns, brand identity initiatives, and website
(WordPress) redesigns, adhering to budget and timeline constraints.
Oversaw development and implementation of business development process decks and sales enablement one-pagers showcasing
company products and expertise.
Collaborated with cross-functional teams to ensure projects exceeded internal client expectations.
Formulated project timelines and resource management strategies for on-time project delivery.
Conducted post-project evaluations, fostering continuous improvement and enhancing client satisfaction.
Contributed to developing event concepts and themes through active participation in brainstorming sessions and creative ideation.
Partnered with cross-functional teams to enhance the visibility of corporate initiatives focused on climate change & substance abuse.
Established frameworks to focus on objectives and outcomes, ensuring clarity and alignment across projects and initiatives.
Senior Digital Strategist/Team Lead
Fors Marsh • Apr 2021- Present
Led the delivery and implementation of web (Drupal) and content development for clients' business groups
Identified high-value user behavior and content usage, supporting recommended features and improvements.
Executed the redesign of client-owned public-facing web pages for an enriched user experience.
Examined web metrics to recommend innovative tactics and strategies, resulting in a 50% surge in web sessions and engagement.
Led stakeholder briefings to present project deliverables, timelines, and updates.
Supervised and mentored 3-4 junior team members, guiding them on best practices for digital strategy implementation.
Developed and implemented strategies specifically tailored to CMS Medicaid and Medicare initiatives, ensuring compliance and
effectiveness in reaching target audiences.
Digital Experience Manager | SEO Manager
product marketing
American Retirement Association • Nov 2017– Apr 2021
Developed and executed end-to-end marketing strategies, boosting conference attendance, website traffic, & social media
engagement.
Established product positioning, value propositions, and messaging to engage both active and inactive members.
Crafted effective social media strategies, monitored paid campaigns, and engaged with members, leading to a 20-30% increase in
LinkedIn and Twitter traffic.
Transformed KPIs into actionable strategies, insights, and plans.
Initiated the creation of sales assets to enhance product visibility and bolster sales enablement endeavors.
Provided training on emerging technologies & best practices to junior team members, department leadership & executive leadership.
Developed a robust rubric to establish email marketing benchmarks, enhancing the assessment & optimization of campaign
performance.
Delivered strategic marketing proposals centered on metrics and industry benchmarks to C-suite executives and board members.
Developed and executed a video content strategy aimed at increasing website traffic and enhancing brand awareness by analyzing
consumer web behavior and strategically addressing brand-product alignment issues.
SKILLS
Creative media Development
Content Development
Visual Storytelling
Media production
Strategic Planning
Go-to-Market planning
Product Positioning
Marketing Analysis
Project Management
Competitive analysis
Digital Presence Enhancement
Website Optimization
GA4 ( Google Analytics 4)
SEO
Drupal
WordPress
Digital marketing
Data Analytics
Digital marketing campaigns
Audience Segmentation
Social media Strategy
EDUCATION
Emerson College | Master of Arts
Bennett College | Bachelor of Arts
September 2014 - May 2015, Boston, MA
Global Marketing Communication & Advertising
August 2004 - May 2008, Greensboro, NC
Journalism
RELEVANT COURSEWORK|PROJECTS
Global Brand Management
Creative Thinking Problem Solving
Research Methods
Global Multicultural Consumer Behavior
Marketing Communication Planning
Financial Strategic Context
Viant Advertising Cloud Campaign
Cambodia Global Market Entry Research
CISCO Position Campaign
MeCision Cubes Product Research
