As an Art Director and a Graphic Designer, I truly believe that good design is noticed, but great design is remembered. I also believe that design can eventually make or break brands.
I began my journey in design over a decade ago, as a graphic design student. My exceptional ability to transform a design into marketable content put me on a path to success. I began my career as a Graphic Designer and due to my expert ability to deliver innovative solutions by the deadlines, I was quickly made Art Director.
As Art Director with multiple organizations, I led a variety of multichannel integrated creative campaigns, that were both distinct and dynamic, for artists and major labels such as Marshmello, Lady Gaga, Jacob Sartorius, Atlantic Records, and Interscope Records. At Fuse Media, where I currently work, I have not only worked with various internal and external stakeholders to maintain and evolve Fuse Media’s brand identity and visual direction, but also led art design and asset production.
Additionally, I have set up successful key art photoshoots along with marketing materials for OOH, VOD, YouTube BTS, and thumbnails. I do believe in learning more at my job each day and often manage more than one project at a time.
When not at work, I indulge in screen printing, creating art of all mediums, and working and creating with brands and musicians of all styles.