Adrian Marco Lacsamana

Adrian Marco Lacsamana Communicator and Connector Communications professional with relevant experience in public, corporate, and nonprofit communications work. With strong expertise in developing strategies and in implementing communication initiatives for traditional and digital platforms. - - Mandaluyong City, Philippines linkedin.com/in/adrian-marco-Lacsamana-7b116766 @marcolacsamana SKILLS Communication Strategy Content Creation Policy Analysis & Writing Leadership Teamwork Project Management Research Teaching Social Media Management Copy Editing Writing WORK EXPERIENCE Project Officer Development Academy of the Philippines 05/2019 - Present, Pasig City Achievements/Tasks Develops communication strategies to promote the Academy and its Centers and Departments Drafts the official communication of the Academy's President and Chief Executive Officer Conducts regular training and upskilling to the Academy's communicators Executive Editor Comm&Sense, Inc. 06/2018 - 04/2019, Makati City Achievements/Tasks Managed and trained a team of two editors and five writers. Developed communication strategies for the company’s clients. Conducted regular story conferences for clients and writers. Integrated content marketing principles for clients’ traditional and digital communication initiatives. Ensured that all content produced for clients comply with clients’ brand guidelines, marketing strategy, and SEO requirements. Client Relations & Business Development Manager Comm&Sense, Inc. 04/2017 - 05/2018, Makati City Achievements/Tasks Maintained 100% retention of accounts. Managed and trained a team of two Client Relations Supervisors and four Account Executives. Ensured that all content produced for the clients meet their expectations in terms of quality and timing. Served as a consultant to the company’s clients in developing a communications strategy that adheres to the principles of content marketing. Page 1 of 3 WORK EXPERIENCE Communications Specialist Wyeth Philippines, Inc. 06/2016 - 12/2016, Makati City Achievements/Tasks Conducted media relations work for the company. Revived and rebranded the company’s internal publications entitled Wyeth Family Files (WyFI). Established partnerships with relevant stakeholders to implement the Wyeth Nutrition Search for Kid Innovators, the company’s Corporate Social Responsibility program. Social Media Manager, Internal Communications Staff, Project Assistant Petron Corporation 11/2014 - 07/2016, Mandaluyong City Achievements/Tasks Developed the company’s road safety program for children. Developed content for the company’s internal email communications. Conducted research for the company’s social media and internal communications content. Managed the company’s official social media channels and provided community management support. Assisted in creating tools for planning, implementation, documentation, and evaluation of the company’s Corporate Social Responsibility initiatives. Coordinated with national and local government agencies, and other nonprofit organizations to ensure the smooth implementation and sustainability of the company’s road safety program for children. Special Assistant to the Secretary Presidential Communications Operations Office 04/2011 - 10/2014, Malacañang, Manila Achievements/Tasks Assisted in crafting the Secretary’s daily official Malacañang Press Briefing statements. Represented the Secretary in meetings with other government departments and agencies. Prepared technical reports, policy papers, speeches, and other relevant material for the Secretary. Reviewed and evaluated programs, projects, and policies submitted for the approval of the Secretary. Served as writer for the EDSA People Power Commission. ACHIEVEMENTS & CERTIFICATES Resource Person - DAPat on Brand Training (03/2021 - 06/2021) Resource Person - Effective Communications Training for Academic Council Members (06/2021 - 06/2021) Development Academy of the Philippines, Pasig City University of Southeastern Philippines Resource Person - Creating Effective Presentations (11/2020 - 11/2020) Resource Person - Strategic Communications Training for Strategic Planning Team (06/2021 - 06/2021) Development Academy of the Philippines, Pasig City Southern Philippines Development Authority Jury Member - Philippine Quill Awards 2019 Philippine Representative - “Strengthening Political Youth Organizations Seminar” (11/2014 - 12/2014) International Academy for Leadership, Theodor Heuss Academy, Gummersbach, Germany Presenter - “An Assessment of the Presidential Communications Operations Office New Media Operations and its Use of Social Media as a Tool for Government Communication” (08/2013) Organizational Capacity: Assessment to Action; Essentials of Nonprofit Strategy; Leadership: Ten Rules of Impact and Meaning; How to Scale Social Impact; Financial Modeling for the Social Sector (11/2015) Mahasarakham University, Khon Kaen, Thailand Philanthropy University and Hass School of Business, University of California, Berkeley EDUCATION Juris Doctor Far Eastern University - Institute of Law 07/2019 - Present, Makati City Page 2 of 3 EDUCATION Masters in Public Administration University of the Philippines - National College of Public Administration and Governance 06/2012 - 04/2014, Quezon City Bachelors of Arts Major in Philosophy (Pre-Divinity Track) Ateneo de Manila University 06/2004 - 03/2008, Quezon City Page 3 of 3