Adnan Hussain

ADNAN HUSSAIN-_______________________________________________________________________________________________________________________________________ PROFILE SUMMARY - Certified in Communication Strategy & Management from Lahore University of Management Sciences (LUMS). Certified in Project Management from Lahore University of Management Sciences (LUMS). Certification in Google Analytics (in process) Certified Web & Graphic Designer 05+ years of hand-on experience in strategic Branding, marketing and public relations. Possessing a proven ability to work within a brands guidelines and create an image that is pragmatic, up-to-date and right for its audience. Critical thinker with fresh, seasoned insights that encourage development in inquiry, reflection, dialogue, and shared understanding. 03+ years of conducting and managing different events & training programs locally and internationally. Proven ability to manage & lead programs with minimal supervision. Adaptable change agent and enthusiastic, self-starter, eager to quickly assimilate new concepts and ideas. __________________________________________________________________________________________________________ EXPERIENCE Brand Management Consultant Fatima Memorial System (FMS) NUR-FMS, Lahore December 2016 - Present Develop and Execute Marketing Plan  Developing a marketing plan for admissions campaign. Ensure alignment with all faculties and internal stakeholders.  Manage marketing activities/campaigns in line with the marketing plan in target markets. These include print campaign, outreach to faculties/departments and Universities, Open Days, Educations Expos etc.  Work closely with the Communications team to ensure that all communication is aligned with the communication/marketing strategy for admissions. Print Campaign for Admissions  Lead the print campaign for all programs for annual admissions.  Collaborate with different advertising agencies such as JWT, Viusal Prophecy, Obruto and Happa Studios to meet the print and digital marketing requirements  Solid connection with media partners such as Jang, City 42, Samma and Express Tribune.  Design & develop complete branding & Marketing Kit for NURFMH project (NUR International University).  Supervised and guide graphics team for different marketing material such as Newspaper, brochures and Directional Signage required across the FMS.  Engage in website and social media supervision, community and campus promotions, internal client marketing needs, and general execution of strategic marketing plan.  Responsible for managing and executing overall marketing tactics of image building & increase in annual enrolments.  Responsible for improving institutional branding via implementation of Visual merchandising ideas, increasing followers, expanding member and participant engagement through marketing efforts.  Work with key University stakeholders for quality and timely content for publications and make sure that all publications goals are being met as part of broader admission goals. Website & Social Media Marketing  Supervise and guide team members on updating website, including creation of pages, content updates, design layout, design suggestions and upgrades.  Develop strong relations with print media and relevant agencies to ensure quality and timely coverage with premium placement  Conduct annual analysis on marketing activities via tracking, monitoring and using statistics to measure and report on marketing plan performance and recommend changes.  Assist in the management of departmental marketing support requests.  Guide other team members of graphics graphic and marketing student staff.  Responsible for oversight of social media channels.  Develop and manage social brand, content, policies and procedures. Effective Relationship Building  Build strong relations with university stakeholders and external partners to ensure all admission goals are met and the admissions campaign executed is high on quality, precise on time and characteristic of the NUR-FMS brand, its prestige and positioning.  Designing, Styling & Management of different events such as Spring festival, 14 August Celebration, Orientation & Welcome party Creative Director – Brand Management Muffle Communication Advertising Industry December 2015 – November 2016 Assistant Manager Training & Communications Lahore University of Management Sciences (LUMS) August 2014 – November 2015  Conceived and implemented concepts, guidelines and strategies in various creative projects and overseeing them to completion.  Collaborating with account executives to obtain knowledge of the clients’ requirements.  Directing and motivating teams of graphic designers, developers, illustrators, copywriters etc. to help them use their talents effectively.  Developed branding & marketing of different international and national clients such as Mukhtar Sons, AL-Jawad Pharamcie, THISISTHESIX, Glanceworldtravels (Dubai) & Theorex (Bangladesh)  Lead brainstorming/creative sessions to generate ideas  Develop content and corporate decks based on the needs of the clients.  Trained and guided subordinates into accomplished targets  Monitored results of team efforts and propose actions for the future. Media & Communication Roles  Designed training pamphlets and marketing collateral for promoting programs of ASP-LUMS  Liason with advertising agencies such as JWT and BBDO ro meet the marketing requirements as and when required  Solid connection with media partners such as Jang, City 42, Samma and Express Tribune.  Updated training calendar and schedules.  Designed & developed quarterly & annual report on training and development metrics, including number of courses, participant profiles and evaluation results.  Assisted as team member in designing Leadership conference report. Contributed in weekly team meetings, focusing on targeted goals & achievements. Training Roles  Timely conducted & managed tens of in-station and out-station programs in the area of Leadership & Cultural Change, Training of Trainer (ToT), HR Management & Administration, Project Management, Development and Leadership : The Gender Dimension, Monitoring &Evaluation, Procurement Management and Fiscal Decentralization.  Managed and lead programs using variety of instructional techniques or formats, such as role playing, simulations, team exercises, group discussions, videos, or lectures.          Developed instructional Manuals for offline and online (LMS) training programs using Conducted tailored Trainings Need Analysis (TNA) of organizations from public, private and Civil Society Sector. Facilitated in designing program brochure/ad, schedule and other marketing material relevant to training programs. Prepared folders for the participants before the start of training programs. Developed training evaluation reports as per the annual training calendar. Coordinated with the senior facilitators for course contents and identified knowledge base of target audience. Deal with all aspects of training finance such as sending & processing course payments, invoices, travel expense claims while maintaining and financial records in an accurate and efficient manner. Coordinated with applicants to ensure smooth enrollment. Managed training facility and equipment. Strategic Roles  Developed Mid-term Impact Assessment report on Trainings (2014-15).  Conducted a training survey and gathered data collection from 735 training participants.  Provided evaluation summaries to the facilitators in a timely manner.  Developed an annual summary report (2013-14) pertaining to strengths and weaknesses of ASP-LUMS training programs.  Effectively organized and led a Research Validation Conference: Improving Educational Governance and Management in Primary and Secondary Schools of Pakistan (August 28, 2015) organized by USAID funded – Center for Governance & Public Management (CGPM), LUMS.  Developed a research summary report on Research Validation Conference: Improving Educational Governance and Management in Primary and Secondary Schools of Pakistan (August 28, 2015) organized by USAID funded – Center for Governance & Public Management (CGPM), LUMS.  Effectively led a Research Validation Conference: Improving Educational Governance and Management of Higher Education Institutions of Pakistan (September 11, 2015) organized by USAID funded – Center for Governance & Public Management (CGPM), LUMS.  Successfully conducted ‘Conference on leadership in Pakistan’ (August 28-29, 2014) attended by more than 350 participants from Public, private and Civil Society Organizations. Monitoring & Evaluation Role  Worked with Director Monitoring & Evaluation on various assignments relevant to training & development.  Prepared CGPM-LUMS performance Management Indicators (Targets & Achievements).  Updated data repository of CGPM-LUMS professional development programs on Enterprise Management Information System (EMIS).  Developed Central Record System of all programs in hard form for audit and other concerns.  Ensured the effective execution of Quality Assurance Framework set for professional development programs in CGPM-LUMS.  Monitoring checklists of each training program  Maintained a record of master files of training activities for each training program in soft and hard form.  Monitoring the internship program & evaluation of performance as per set targets.    Research Associate Suleman Dawood School of Business (SDSB) LUMS May 2014 – August 2015     Research Scholar Institute of Administrative Sciences (IAS) University of the Punjab August 2012 – May 2014 Monitoring & Evaluation of all program activities such as annual work plan and Score card. As a team member, contributed in preparing Quarterly Progress Report (QPR). As a team member, worked on preparing Annual Progress Report (APR). Associated with Dr. Shakeel Jajja on a research project “Social Compliance of Suppliers in Developing Countries: Institutional Theory and Organizational Culture Perspectives.” This paper won an award of “Best paper” in Asian Management Research and Case Conference 2015. Developed a survey questionnaire. Wrote two write-ups on literature review. Research Roles  Worked in team with senior faculty members on international research project undertaken by Institute Administrative Sciences (IAS) in collaboration with Comparative Public Organization Data Base for Research and Analysis (COBRA) on “Governance & Management in Public Sector” in context of Pakistan. The project was sponsored by European Union (EU).  Assisted a senior faculty members for transcribing interview conducted on research project at Employee Old age Benefit Institute (EOBI).  Engaged as a team member for quarterly News-magazine “Entrepreneurship & Public Policy” in collaboration with Ministry of Finance, Government of Pakistan & IAS, and Punjab University. 1st & 2nd issue of News-magazine has been published.  Associated as a team member for a research Journal “Governance and Management at IAS”. First Issue of GMR is ready & expected to be published in the July 2014. Teaching Role  Co-teach with Dr. Kashif Rathore to the MPA/MS and BS (Hons) classes in the subject of Organizational Development and Public Management. Marketing Role  Design annual prospectus of IAS.  Lead & design complete campaign of IAS golden Jubilee Event  Lead & design the marketing material and branding stationary of IAS.  Engage in website Design & content developed.  Develop Quarterly Newspaper in collaboration with Ministry of Finance.  Work with key University stakeholders for quality and timely content for publications and make sure that all publications goals are being met as part of broader admission goals Trainings/conferences/Events  Ensured timely arrangements and delivery of training programs through effective management of logistics and other facilities for trainings.  Hosted & organized the Annual “Gender Mainstreaming Workshop” that was conducted for Civil Servants of Pakistan by Establishment Division, Government of the Punjab in collaboration with Institute of Administrative Sciences (IAS), University of the Punjab.  Coordinated with the administration for organizing IAS Annual Alumni Reunions & Convocation ceremonies.  Hosted and organized Youth conference in collaboration with FCG Human Capital (Pvt) Ltd.  Engaged as a team member for designing quarterly Newsmagazine “Entrepreneurship & Public Policy” in collaboration with Ministry of Finance, Government of Pakistan & IAS, University of the Punjab. Two issues have been published online. Advisory Roles  Guided students about the content and structure of IAS undergraduate and graduate programs and transfer requirement for a particular program of study.  Provided guidance to the MPA/MS Students in completing their research proposal/dissertation.  Assisted students in making informed decision about their educational plans which includes the program selection, program alternatives, future prospects and clarification on educational goals.  Trained students on effective presentation skills.  Conducted orientation, training and development sessions for new students at IAS.  Provided input into the development of institutional SOPs of IAS.  Conducted professional grooming sessions in different schools at IAS.  Provided information to prospective students about IAS programs.  Maintained liaison with different schools to promote IAS programs and image by providing specific information to prospective students.  Guided many senior year students of IAS on how to make responsive resumes, CVs and cover letters.  As a team member, provided input and recommendation for continuous improvement to all services for academic advising purposes.  As a team member helped IT staff to integrate practice and technology to improve student service.  Gather and pursue ideas for continuous improvement based on best global practices. Research Assistance Performance Appraisal & its link with employee commitment & job satisfaction at NBP Assistant Vice president (AVP) National Bank of Pakistan (NBP) June 2012 – July 2012 Consultancy Assignments – Branding & Marketing Muffle Communication Advertising & Marketing Industry December 2011 – April 2016   Provided assistance is designing Literature review. Facilitated the study through input in preparation of Questionnaire.  Supported in developing theoretical framework of the research study.  Assisted this research study by developing conceptual framework. Strategic Role  Developed Business Model and define Corporate Strategy  Identified Core Strategic Services for the firm Business operations.  Designed three training programs on soft skills improvement.  Executed Social Media Marketing ideas to promote firm business services. Social Media and Communications Role  Provided expert advice on intelligent brand management and technology based on current trends.  Created distinct brand image for Mukhtar Sons with growing followers on Facebook, and LinkedIn.  Prepared and implemented communication and media Strategy for Fricanos, MATZ Services, Chitral Builders & Meacons (Pvt) Ltd.  Blog founder (Working in Progress), “Concrete Insights by Mukhtar Sons Pre-cast Concrete & Construction,” writing and editing over 40 informational and investigative blog posts.  Designed proposal for Executive Coach 360 brand management and social media strategies.  Re-launched social media marketing of RUNG Fine Art wedding & Xpitude Traveling services. Administrative Intern National Insurance Company Limited (NICL) Insurance Industry July 2011 – August 2011     Project-Base Intern Nestle’ Pakistan Limited Food & Beverages industry November 2010 – December 2010   Assisted in writing instructions, procedures, guidelines, and manuals to describe and improve administrative, technological, and operational methods and systems. Assisted in planning various business activities and proposed ways to execute them. Answered phone calls, data entry and organized meetings. Precisely classified the shopper for RTD category in the small store channel. Identified & established the mission of the shopper for RTD category. Developed an RTD Brand pool available in the channel. EDUCATION Certified Public Management Professional (CPMP) MPA (18 Years) 2015 Lahore University of Management Sciences (LUMS) 2010-12 Institute of Administrative Sciences University of the Punjab CGPA 3.7 Equivalent to MS/MPhil Bs(Hons) – Management HRM Specialization Institute of Administrative Sciences University of the Punjab CGPA 3.68 2006-10 FSc – Pre Engineering 2003-05 D.P.S College , Model Town, Lahore 709/A Matriculation 2002-03 The New School, Model Town Lahore 652/A 6 Modules success ________________ ____________ ___________ ___________ ____________ ___________ ___________ ___________ ____________ ___________ ___________ ____________ ___________ ___________ ___________ ____________ ___________ ___________ ____________ ___________ ___________ ___________ ____________ ___________ ___________ ____________ ___________ ___________ __________ ________________ ____________ ___________ ___________ ____________ ___________ ___________ ___________ ____________ ___________ ___________ ____________ ___________ _________ __ ___________ ____________ ___________ ___________ ____________ ___________ ___________ ___________ ____________ ___________ ___________ _____ _______ ___________ ___________ __________ ________________ ____________ ___________ ___________ ____________ ___________ ___________ __ _________ ____________ ___________ ___________ ____________ ___________ ___________ ___________ ____________ ___________ ___________ _________ ___ ___________ ___________ ___________ ____________ ___________ ___________ ____________ ___________ ___________ __________ ___________ _____ ____________ ___________ ___________ ____________ ___________ ___________ ___________ ____________ ___________ ___________ ____________ ___________ ___________ ___________ ____________ ___________ AREAS OF EXPERTISE Strategic Brand Management Digital & Print Marketing Corporate Communications Experiential Marketing Project Management Brand Activation Public & Media Relations Performance Marketing Brand Strategy Brand Compliance Critical thinking and problem solving Category Management TECHNOLOGY   Graphic Designing: CorelDraw Suite, Adobe Photoshop CS, Adobe Illustrator, Macromedia Flash, Animations, Indesign Computer Information system for Business: Microsoft Office, MS Project, MS Vision, SPSS, Endnote X 5 and Google Analytics (In Process). _________________________________________________________________________________ CERTIFICATES/ SHORT COURSES/TRAINING PROGRAMS ATTENDED Year- Title Certified Public Management Professional (CPMP) HR Management & Administration for Managers Project Management for Senior Managers Monitoring & Evaluation for Operational Executives Leadership & Cultural Change Communication Strategy & Management Procurement Management for Managers Fiscal Decentralization Quantitative Data Analysis using SPSS Organized By Lahore University of Management Sciences (LUMS). Lahore University of Management Sciences (LUMS). Lahore University of Management Sciences (LUMS). Lahore University of Management Sciences (LUMS). Lahore University of Management Sciences (LUMS). Lahore University of Management Sciences (LUMS). Lahore University of Management Sciences (LUMS). Lahore University of Management Sciences (LUMS). Office of Research, Innovation & Commercialization (ORIC), University of the Punjab University of Sheffield, UK ASP-LUMS in collaboration with Alison ASP-LUMS in collaboration with Alison FC College (A Charted University) in Collaboration with USAID How to Succeed at: Interviews Time Management Achieving Personal Success Public Policy Formulation: Academic & Practitioner Perspective 2013 Faculty Development Program Association of Management Development Institutions in Pakistan (AMDIP) 2008 Import & Export Management Export Promotion Bureau, Government of Pakistan, Lahore. 2006 Web & graphic Designing Dept. of Mathematics, University of the Punjab, Lahore 2005 Communication Skills CSDC, University of the Punjab, Lahore _______________________________________________________________________________________________ International Brands Packages Limited GlanceworldTravels HITS ROOTS RISE THEOREX Branding & Marketing Clients Served Local Brands Mukhtar Sons Farooq Construction AL-Jawad Pharmacie Network JB Interiors ORNATUS Interiors MATZ | Real Estate & Construction Services Café Backyard Foodies L’Eiffel Fricanos _______________________________________________________________________________________________________________________________________________ DISSERTATION Human Resource Development (HRD) Challenges being faced by NICL under the supervision of Prof. Dr. A.R Jafri & Ms. Saba Yaseen. ___________________________________________________________________________________________________ THESIS INDEPENDENTLY SUPERVISED Topic Role of transformational Leadership on employee performance Perception of Consumer behavior Modest Clothing: A comparative study of UK, UAE and Pakistan Consumer Emotional Bonding with The Emotional Connection of a Consumer With Luxury: For Personal Fulfilment Or The Lust For Social Recognition? Determinants of Consumer Willingness to Pay (WTP): A study on Luxury Vs Counterfeit Sector Role of Employee perception towards training and Development Student/Class MPhil – Management BS(HONS) – Fashion Management University/Institute University of Southern California USA University of Nottingham - UK M.A (Fashion Management) University of Nottingham - UK BBA (HONS) – Marketing Lahore School of Economics (LSE) – Pakistan PhD Scholar Institute of Management Sciences (IMS) Peshawar – Pakistan __________________________________________________________________________________________________________ ACHIEVEMENTS       Rated on average above 80% as training & PR professional at LUMS. Roll of Honor awarded on the basis of outstanding academic performance in MPA (18 Years). Recognition as Motivational speaker & trainer for Youth development at IAS, PU (2012). Scholarship holder consistently in Bachelors & Master Degree Program Class Representative -) at Institute of Administrative Sciences (IAS), University of the Punjab. Best presenter recognition in BS (Hons) – Management degree program. _______________________________________________________________________________ PERSONAL ATTRIBUTES        First class Branding & Marketing skills gained at management level. My communication skills rest not only to inform, but also to listen & engage in dialogue. Firmly potential for professional development opportunities. Open mind towards new ideas & proposals coming from outside. Modest but not without the style and sense of quality. A natural relationship builder who enrolls others to support positive change. Proven ability to work independently and within a team environment. _____________________________________________________________________________________________________________________________________________________________________________________ REFERENCES Will be furnished upon request.