Adithya

Contact- Adithya R www.linkedin.com/in/adithyar-9a828295 (LinkedIn) Programmatic Campaign Manager (DV360 Specialist) | Ex-GOC | Ex-Amazon Hyderabad Top Skills Summary Microsoft Office Leadership Business Process Improvement Languages Hindi (Native or Bilingual) Tamil (Elementary) Telugu (Native or Bilingual) English (Native or Bilingual) Certifications Display and Video 360 Google Ads A self-motivated, competitive, trustworthy, & customer-oriented Programmatic Campaign Manager with a passion for success and "can-do" attitude. Highly proficient in navigating cross-functional teams with highest level of customer satisfaction experienced Programmatic Media Buying with a demonstrated history of working with Google Marketing Platforms, Ad Serving and Customer Service. Specialties:- Google Marketing Platform, AppsFlyer, Escalation management, Effective learning skills, Process improvement, Deep Dive, Team management, Ownership, Root Cause Analysis, Dedicated support, Training, Revenue leakage control, Technical troubleshooting Display and Video 360 Campaign Manager Experience Tatvic Analytics Campaign Manager April 2021 - Present (8 months) Hyderabad, Telangana, India Programmatic campaign Manager working (DV360) on end-to-end campaign management with responsibilities including Campaign set-up, Media Planning, Activation, Monitoring, Analysis and Optimizing effectively to improve KPI's for multiple major accounts and oversee overall campaign performance daily by analyzing insights from campaign delivery. Google Operations Center Programmatic Media Buying Specialist (DV360) May 2020 - April 2021 (1 year) Hyderabad, Telangana Working for Google as a DV360 Specialist. I handle RTB programmatic Accounts and deliver efficient technology solutions focused on Programmatic Advertising. Page 1 of 5 •Working directly with marketing and advertising Agencies, and independent partners. •Work closely with the technical team to monitor and propose improvements in the process for improved efficiency of product •Real time bidding strategies, campaign management, and technical assistance •Working closely Clients who use Double Click Bid Manager and Double Click Campaign Manager to manage their Campaigns •Reviewing and analyzing the quality of the Ad campaigns. •Analyzing reports and trends, and suggesting optimal solutions (Bids, Budgets, Pacing, Targeting, Viewability, etc) to ensure smooth delivery of the campaigns •Troubleshooting requests from Agency partners related to Insertion Orders, Line Items, and Creatives based on client’s requirement •Issues related to serving of different Ad formats which include banner, Rich Media, Video and Mobile Ads •Dealing with DV360-DCM & DBM-3rd Party discrepancies (clicks, impressions & billing) •Analyzing a campaign based on the reporting (Inventory Availability Report, General Reports, Billing Reports, Audience Performance Reports) Accenture Digital Marketing Advisory Analyst April 2019 - May 2020 (1 year 2 months) Hyderabad Area, India Handled RTB programmatic Accounts and deliver efficient client side technology solutions focused on Programmatic Advertising. •Working directly with marketing and advertising Agencies, and indipendent partners. •Work closely with the technical team to monitor and propose improvements in the process for improved efficiency of product •Real time bidding strategies, campaign management, and technical assistance •Working closely Clients who use DoubleClick Bid Manager and DoubleClick Campaign Manager to manage their Campaigns •Reviewing and analyzing the quality of the Ad campaigns Page 2 of 5 •Analyzing reports and trends, and suggesting optimal solutions (Bids, Budgets, Pacing, Targeting, Viewability, etc) to ensure smooth delivery of the campaigns •Troubleshooting requests from Agency partners related to Insertion Orders, Line Items, and Creatives based on client’s requirement •Troubleshooting issues related to serving of different Ad formats which include banner, Rich Media, Video and Mobile Ads •Dealing with DV360-DCM & DBM-3rd Party discrepancies (clicks, impressions & billing) •Analyzing a campaign based on the reporting (Inventory Availability Report, General Reports, Billing Reports, Audience Performance Reports) Dell Technologies Business Operations Specialist July 2018 - March 2019 (9 months) Hyderabad, Telangana, India Worked as a account manager for the premier management Team. Worked closely with EMEA and NA sales teams to ensure that premier pages are maintained smoothly. Handling b2b accounts of Enterprises and US government departments. Worked on increasing system efficiency and technical sales support. Amazon 2 years 2 months Resolution Specialist Team lead July 2017 - June 2018 (1 year) Noida Area, India Worked as a Resolution Team Lead handling a team of 15-20 FTE'S , Experienced in Training, Process improvements, Escalation Management, Call quality audits, feedback's, Communication coaching, quality scores, workflow management, shrinkage management and team management. Handled New hire training teams as a trainer and subject matter expert which lead to better quality of associates which lead to metric improvement as well. Worked on several projects which helped improve business and save revenue leakage, concessions also created process layouts and designed performance measurement reports to manage KPIs. Page 3 of 5 Set up regular sessions with leadership to bridge gaps between operational and support groups. Worked with the customer excellency team on several projects to improve overall customer experience Worked closely with multiple teams to develop Gemba projects and best practices resulting in improved efficiency and defect free process. Driving and Monitoring Compliance to process and standardization. D2TS Sr Associate March 2017 - July 2017 (5 months) Hyderabad Area, India Was a part of the pilot team which kicked off for Advance Troubleshooting (Tier2) for Amazon devices. Did advance device Troubleshooting for Kindle and Alexa devices across US and Canada regions also owned the ticket failures and helped improved customer experience. Worked with the tech team closely to improve the product and fix ongoing bugs. Retail Associate May 2016 - March 2017 (11 months) Hyderabad Area, India Handled customers across India, UK and NA domains via phone, chat and email mediums. Helping customers with complex issues and improving customer experience. Also been a Subject Matter Expert and a had a stint as a Trainer as well. As a trainer I've achieved a graduation rate of 98% across 20+ batches. Cross trained across 3 different processes including domestic and international processes in all mediums. Also helped to cross train internal teams to improve performance. Quality and scores monitoring, Process improvement, Call Audits and feedback, Communication training. Communication coaching Page 4 of 5 Also worked on a project which controlled Quantity Limit Cancellations. Education Nalla Narasimha Reddy Education Society Group of Institutions Bachelor of Technology (BTech), Computer Science · (2012 - 2016) St Andrews high school School, CBSE · (2000 - 2010) Page 5 of 5