Adewale Joel

ADEWALE JOEL Paid Social Media Specialist | Performance Marketing Expert Bariga, Lagos NG | - |-| Linkedin Results-driven Paid Social Media Specialist with 4+ years of experience managing Meta (Facebook & Instagram), TikTok, and Pinterest Ads for eCommerce brands. Proven ability to develop and execute high-converting ad campaigns, optimize ROAS, CAC, CPA, and CLTV, and drive revenue growth. Adept at audience segmentation, creative testing, and budget management, with a strong focus on data-driven decision-making. Passionate about leveraging performance marketing to scale eCommerce businesses efficiently. CORE COMPETENCIES ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Paid Social Strategy: Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads Campaign Optimization: ROAS, MER, CAC, CPA, CLTV Audience Targeting & Bidding Strategies Ad Creative Testing & Performance Analysis eCommerce Platforms: Shopify, Magento, BigCommerce Budget Management & Scaling Strategies Data Analysis & Reporting: Google Analytics, Meta Business Suite, Excel/Google Sheets Client Communication & Cross-Team Collaboration PROFESSIONAL EXPERIENCE FREELANCE DIGITAL MARKETING CONSULTANT January 2021 - Present ●​ Managed over $50,000 in ad spend across Meta, TikTok, and Pinterest, optimizing for higher conversions and lower acquisition costs. ●​ Implemented creative refreshes, audience segmentation, and bid optimizations, achieving consistent ROAS improvements for eCommerce brands. ●​ Conducted A/B testing on ad creatives, copy, and landing pages, increasing conversion rates by 25%. ●​ Provided detailed performance reports using Google Analytics and Meta Business Suite to guide strategic decisions. NORAKTECH Digital Marketing Team Lead -​ -​ -​ -​ Managed full-funnel paid social campaigns, leading to a 27% increase in booked calls and signups. Optimized budget allocation and bidding strategies, reducing cost per acquisition by 35%. Collaborated with designers and copywriters to develop high-performing ad creatives. Delivered weekly performance updates and strategic recommendations to stakeholders. RAGNAROK PROPERTY Paid Social Buyer -​ -​ -​ -​ Lagos, NG September 2023 - July 2024 Lagos, NG December2022 - July 2023 Managed and optimized Meta and TikTok ad campaigns, reducing CPA by 30% and increasing qualified leads by 40%. Developed and implemented audience testing strategies, leading to a 3.2x improvement in ROAS. Conducted daily performance monitoring and adjusted bidding strategies to maintain cost efficiency. Provided weekly reports with insights on performance metrics and actionable recommendations. EDUCATION & CERTIFICATIONS Bachelor of Arts in Literature | Obafemi Awolowo University, 2022 Professional Certifications: Facebook Ads Master Certification - Course NV, 2023 Google Ads Mastery Certification - Robin and Jasper, 2022 TECHNICAL SKILLS Advertising Platforms: Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads eCommerce Platforms: Shopify, Magento, BigCommerce Analytics & Tracking: Google Analytics, Meta Business Suite, UTM Tracking Budget Management & Bidding Strategies ​ ADDITIONAL INFORMATION Open to remote positions with US, UK, Canada, and EU-based companies. No immediate visa sponsorship required. Experience working in international time zones.