Adesina Tobi

Tobi Adesina Lagos, Nigeria | - |-| LinkedIn EDUCATION Federal University of Technology, Akure B.Eng in Mechanical Engineering (Production Engineering Option) Akure, Ondo State October 2014 WORK EXPERIENCE Chaufo Atlanta, USA Lead Brand/Product Designer April 2021 – Date  Developed a cohesive, cross-functional visual identity system that effectively communicates the brand’s purpose and values, as well appeal aesthetically to her target audience across all web channels, increasing online visibility and brand awareness by over 50% in the first month of launch  Designed and developed product roadmap by creating a responsive UI design and seamless UX interaction flow for web, that allows users book a ride easily in 3 - 5 steps, within 30 – 45 seconds, leading to better website navigation and overall improved customer experience  Collaborated with the engineering and marketing team of over 5+ people, through 40+ walkthrough meetings and sprints, providing user design prototyping and support throughout the development process to ensure smooth product delivery process and a successful product launch within 6 months Legacy Premier Foundation Maryland, USA Brand Manager/Program Director Jan 2020 – Date  Developed brand strategy to improve internal management by creating a hybrid brand architecture system of 5+ inter-related sister brands, leading to stronger organizational structure and improving brand visibility by over 25% in the first year  Improved internal team recruitment structure by securing 2 major partnerships resulting in personnel growth by 4% since inception  Collaborated with 10+ partners and stakeholders in developing and managing over 20 developmental initiatives which has attracted over than $10,000 in funding value as well as a signature summit gathering a global audience of over 3000+ people within 2 years Remi Duyile (Former VP, Bank of America) Maryland, USA Personal Brand Consultant Jan 2020 – Date  Worked closely with client to reposition her brand by conducting a brand audit, gathering audience and customer interaction data, and creating a brand development plan for increased visibility, engagement and revenue generation  Developed new brand assets and a strong visual identity that communicates her persona and effectively defines her market niche, resulting in an increase in online engagement by 25% within the first six months and over 5 speaking engagements within the first month  Collaborate with client to develop schedules, scope and fee, and client communication, as well as creating online engagement initiatives to scale web presence, brand visibility, and promote products, leading to an average of 10 high revenue bookings monthly, an organic increase in LinkedIn followership by 20%, a record post engagement of over 20,000 interactions Kiakia Print Lagos, Nigeria Product Designer/Design Lead - Online Store Aug 2020 – Dec 2020  Collaborated with a cross-functional team of 10+ UX designers, developers, and product managers in a 2 week sprint, to identify 5 user pain points and 10+ printing solutions, leading to an revenue by 2.5% in the first month of launch  Developed over 100 editable design templates and branded assets ranging from stationeries, merchandise, presentation materials, attracting 100+ visitors to the website monthly  Advised and consulted with leadership team to communicate best practices for design and reasoning behind UX decisions to key stakeholders Alder Consulting Lagos, Nigeria Design Associate May 2016 – February 2018  Worked closely with a team of 20+ strategists, marketers and consultant to design concepts and lead visual design development, from initial explorations through final design deliverables for more than 5 multinationals, with a revenue of more than over N300 million in  Developed brand assets and visual communication materials for 30+ digital and social media campaigns with over 1,000,000 impressions and engagement across all platforms  Conducted over 50 hours of research work to assist with the development of brand strategy and strategic positioning for clients Federal Ministry of Works and Housing, Ogun State Production Engineering Intern  Planned and implemented a bi-weekly preventive maintenance systems (PMS) on all storage equipment and machinery  Updated the store inventory weekly, storing them in accordance to government stores procedures  Generated weekly reports using PowerPoint and Excel, and regularly logging the progress of maintenance projects Ogun State, Nigeria May 2015 – May 2016 LEADERSHIP EXPERIENCE Toby&Tye Creative Agency/Brandculture Africa Lagos, Nigeria Founder Jan 2020 - Date  Started an independent design agency with a client portfolio of 5 active clients, 8 cross-agency partnerships, generating over N5 million in yearly revenue  Completed 100+ hours of strategy sessions, mapping out brand strategy, identifying target market and developing identity systems for 10+ small and medium scale business in Africa and the US  Executed 20+ branding development projects, for 10+ clients and individuals, improving return-business rate by 80% Design Mentor and Tutor May 2010 – Date  Trained 200+ career professionals and entry-level designers on branding, product design and visual communication  Actively mentors a pool of 10+ midlevel creative directors and managers annually VOLUNTEER Techsgiving Atlanta, USA Brand designer Jan 2020 – Date  Led the design team in developing visual assets used for all outreaches where over $90,000 have being raised in donations, and the annual summit, gathering 2000+ registrants from around the world, in 2 years  Manage a range of internal brand design projects, ensuring that all work reflects the revised visual identity guidelines SKILLS Product design, Brand strategy and development, Project Management, Visual identity design, Digital Media Design TOOLS Project management: Airtable, Trello and Slack, G Suite, Product design and branding: Figma, Invision, Webflow, Miro, Adobe Suite (XD, PS, Illustrator)