Adesina Tobi

A D E S I N A T O B I / P O R T F O L I O Career Summary Tobi Adesina BRAND IDENTITY DESIGNER I am designer with over 5 years experience in graphics design, branding and UI design. I have an expert skill level in design as well as high competence in brand strategy, abstract thinking, and product design. I am proficient in the use of Adobe Suite, Illustrator, Photoshop, Figma and Adobe XD. My 5 plus years of experience includes work with brands ranging from startups to large corporations. My career started out with his passion for creating artistic and unique designs, this led me down a path of increased proficiency in brand communications and identity design. My work experience spans across developing and refining brand messaging, brand architecture, creating Brand identity systems, visual and operational branding guidelines, corporate identity packages, ad campaigns, designs for print and traditional media, social media campaign, digital campaigns, amongst others. My experience with a range of brands has enabled me to integrate consumer behaviour, user experience as well as cultural and market trends into my work process. E-mail:- WORK EXPERIENCE- Alder Consulting Design Associate - Trinity Motors Brand Designer - Tosan Online Graphics designer SKILL Illustrator Photoshop InDesign Adobe XD Figma Ofada Foods is a culture-centric indigenous food brand in Lagos, Nigeria. Inspired by the Yoruba local delicacy, "Ofada", Ofada foods is rooted in her passion to promote cultural essence through her brand channels, and more importantly, the wealth of her delcacies. From reinventing special recipes of traditional local meals, to creating a rich customer experience, and sense of community that beautifully portrays what it is like to dine in an African kitchen. I helped Ofada foods develop a visually compelling brand identity. From bold and vibrant colours that accentuates the personality of the brand, to graphic elements drawn from several native meals both creating that visual connection with customers, to menu names inspired by local Yoruba delicacies, the brand identity is a rich one that culminates the brand ethos, inspires brand association and a pleasing customer relationship. BRANDING/ LOGO BRANDING/ LOGO/COLORS BRANDING/ LOGO/COLORS R253 G1 B26 #FD011A R62 G15 B7 #3E0F07 R255 G166 B0 #FFA600 R255 G255 B255 #FFFFFF BRANDING/ MERCH BRANDING/ MERCH BRANDING/ MERCH B R A N D I N G / S TAT I O N E RY B R A N D I N G / PAT T E R N S B R A N D I N G / E X T R A S TAT I O N E RY Herspire Global No part of this mockup template should be recreated or duplicated. Property of Toby&Tye for HERspire Toby&Tye Herspire Global HERise Global is a Non-Profit organisation largely targeted towards female empowerment. Brand focus Entrepreneurship Business Career The brand aims to tackle specific issues that affects the female gender, as it aligns with the SDG goals; this brand association played a key role in the ideation of the HERise Global logo. Brand Ethos Excellence Motivation Drive Success In creating the HERise logo, I did a personal brand analysis bases on discussions with the client - listed on the right. This analysis coupled with the brand association with the SDGs formed the body of inspiration upon which the HERise Global logo was created. I also adapted the brand elements across social media to maintain brand consistency across board. Target Audience Predominantly females Partly males Symbolic representations Excellence: Awards, stars, heights, peak, zenith, soar Gender: Female (Pink, purple), Male (Blue), abstract human forms Global: World, atlas SHORTLISTED LOGOS /1 Herspire Global No part of this mockup template should be recreated or duplicated. Property of Toby&Tye for HERspire Herspire Global Toby&Tye SHORTLISTED LOGOS /2 Herspire Global No part of this mockup template should be recreated or duplicated. Property of Toby&Tye for HERspire Herspire Global Toby&Tye CHOSEN LOGO Herspire Global SOCIAL MEDIA COVER PHOTOS e r a D m a e r D HERise Global HERise Global e t a e r C e v e i l e B HERise Global HERise Global SOCIAL MEDIA COVER PHOTOS Inspiring lives Creating opportunities HERise Global HERise Global HERise Global HERise Global SOCIAL MEDIA POSTS Inspiring lives Creating opportunities HERise Global Empower your mind, Create the future HERise Global SOCIAL MEDIA POSTS HERise Global HERise Global Join our unique selection of professionals Become a leader in your career/discipline herise.com.ng/sponsorship herise.com.ng/sponsorship #HeriseLeaders #HeriseLeaders Productive People Productive People Human.Happiness Productive People Human.Happiness ICONOGRAPHY PAPERGIRL EFFECTS PAPERGIRL EFFECTS/ LOGO DESIGNS PAPERGIRL EFFECTS/ MAGAZINE ADS PAPERGIRL EFFECTS/ MAGAZINE ADS O F F B E AT/ M O B I L E A P P O F F B E AT/ B R A N D I N G / M O B I L E A N D W E B I N T E R FAC E tw t o 2 me ng 20something is an urban feminine clothing brand located in the United Kingdom targeted towards the millennial market. I was tasked with creating an identity that resonates with teens in their early 20's exploring current fashion trends and popular culture. To create a more experiential brand immersion, I focused on three areas; messaging, story, and imagery. In order to connect more with the 20s demographic, I created short but powerful captions emphasizing the uniqueness of this age range. This helped with traction and enabled the brand permeate their targeted market with much ease, as “they spoke the language of their audience.” tw t 2ome ng tw t o 2 me ng tw t 2ome ng o 2 2osth COLORS TYPOGRAPHY Futura Lt AaBbCcDdEeFfGg Menulist beauty AaBbCcDdEeFfGg Style begins at 20. I'm not a teen. I’m 20 something.. o o 2 2 tw t 2ome ng URBAN tw t 2ome ng URBAN o oo You’ve gotta be 20something to be #ForeverYoung tw t 2ome ng URBAN oooooooo oooooooo oooooooo oooooooo oo oo oooooooo oooooooo oooooooo oooooooo oooooooo My style’s worth 20something zero’s tw t 2ome ng URBAN PRINTASTIC Men PRINTASTIC 1 D E M O C R AC Y D AY A D / B B O G PRINT SOCIAL MEDIA AFRIVOICE MAGAZINE BRANDING/ LOGO DESIGN AFRIVOICE MAGAZINE BRANDING/ COVER DESIGNS A D E S I N A T O B I / P O R T F O L I O 2 0 1 8