Aderayo Taiwo

ADERAYO FLORENCE TAIWO 7 Anite Cresecent Isolo, Lagos, Nigeria - DOB: 3rd,October.- BRAND ACTIVATION MANAGER,BUSINESS INTELLIGENCE ANALYST NATIONAL SALES ANALYST| ERP SPECIALIST PROFESSIONAL SUMMARY Experienced professional with a proven track record across diverse roles including Senior Marketing Operations Manager, Marketing Manager, Brand Activation Manager, Market Intelligence & Research Analyst, Business Intelligence Manager, Business Intelligence Analyst, Sales Analyst, and Administrator. Adept at driving strategic initiatives and delivering results in fast-paced environments. Skilled in marketing strategy development, brand activation, market research, data analysis, and business intelligence. Possesses strong leadership, communication, and organizational abilities, with a demonstrated history of successfully optimizing business processes and driving organizational growth. A versatile team player with a passion for continuous improvement and a commitment to delivering excellence. CORE COMPETENCIES • • • • • • • • • • • Project Management ERP Implementation Business Process Management Budget and Cost Management Vendor Management IT Strategic Planning Operations Management Problem Resolution and Decision Making Team Leadership and Supervision Data Analytics and Reporting Relationship Management PROFESSIONAL SKILLS • • • Proficient communicator in technical and business contexts Self-motivated and proactive in fast-paced environments Expert in analyzing business requirements and translating them into actionable TECHNICAL SKILLS • • • MS Power BI MS Office Suite Sage ERP 1000 • • strategies Strong team player with exceptional analytical and organizational skills Skilled in planning and managing resources to achieve project objectives • • MS Dynamics NAV Administration and Reporting PROFESSIONAL EXPERIENCE Senior Marketing Operations Manager GDM Consult, Ltd February 2024 – Present • • • • • Develop and execute marketing database strategies to drive consumer growth and segmentation. Manage day-to-day marketing reporting activities and track campaign effectiveness. Monitor project status and ensure timely review of project reports. Introduce innovative market strategies to clients to increase billings. Ensure proper project close-out and client management, maintaining zero loss accounts. Experiential marketing In my brief career as a Brand Activation Manager, I have learned that improving Brand Equity is closely tied to prioritizing the customer experience. One of the most effective ways to achieve this is by leveraging the power of marketing events. It's not just about promoting products or services; it's about creating memorable and meaningful experiences that align with brand purpose and values. I had the opportunity to promote Euro Mega products, particularly Good Mama soap, by engaging customers through Neighborhood Activation. Additionally, I contributed to enhancing marketing visibility for MegaGrowth and Darling Hair. I also joined the team for the Hollandia Ramadan Campaign, further expanding my experience in brand activation and customer engagement. Core Achievement: • Spearheaded and executed marketing database strategies resulting in significant consumer growth and segmentation at GDM Consult Ltd. Marketing Manager Pintar Services Ltd, March 2023 – August 2023 • • • • • Implement brand-building activities to increase market share Foster relationships with target customers and identify prospects for trade partnerships Coordinate sales outlet setups nationwide and manage new product launches Conduct market research to identify new product opportunities and consumer needs Collaborate with internal and external stakeholders for effective marketing strategies Core Achievement: Implemented brand-building activities leading to increased market share and brand visibility as Marketing Manager at Pintar Services Ltd. Brand Activation Manager Berger Paint Nigeria Plc, June 2019 – February 2023 • Develop and implement brand activation plans to drive sales and market share • Maintain a calendar of brand activation events and execute campaigns across offline channels • Plan events with professional bodies, clients, and elite clubs to promote brand awareness • Analyze campaign success and educate consumers about company products • Establish and manage relationships with third-party suppliers and stakeholders • Core Achievement: Developed and implemented effective brand activation plans at Berger Paint Nigeria Plc, resulting in enhanced brand awareness and market share. Market Intelligence & Research Analyst Berger Paint Nigeria Plc, October 2018 – June 2019 • • • • • Maintain knowledge of market trends through research and financial analysis Support business planning and strategy development with market insights Provide business analytics to support resource allocation and strategic decisionmaking Profile market and competitive environments to inform strategic planning Create industry, competitor, and customer models for business intelligence Business Intelligence Manager Tyonex Nigeria Limited, May 2018 – October 2018 • • • • Provide reporting on key business metrics and performance indicators Extract and distribute performance reports for sales leadership team Develop comprehensive industry and competitor models for strategic planning Monitor and service local purchase order company activities Business Intelligence Analyst Fidson Healthcare Plc, May 2017 – April 2018 • • • • Extract data from ERP systems and present reports using Power BI tools Collaborate with business teams to identify data needs and develop metrics Perform revenue reporting and profitability analysis Analyze trends and provide recommendations for optimizing business performance Sales Analyst Fidson Healthcare Plc, 2013 – April 2017 • • • • • Analyze sales trends and performance metrics Coordinate sales reporting and forecasting processes Track lead progress and opportunity pipeline Implement CRM tools and provide user support Participate in ERP system implementation projects ADMINISTRATOR Sullah Bureau de Change, May 2010 – May 2011 • • • Provide administrative support for company operations Maintain organization structures and update changes Coordinate activity reporting for the company EDUCATION Education - B.sc/ Edu (Hons) Mathematics and Statistics,University of Lagos Cisco Certified Network Associate Nigeria Institute of Management Yemi International School Secondary School REFERENCES Available on Request