Adeola Omolewa

Adeola Omolewa Marketing Specialist / Growth Marketer Apete, Ibadan, Oyo State, Nigeria -, linkedin.com/in/adeola-omolewa/ - Summary An experienced Marketing Specialist and Acquisition Manager with a robust background in digital marketing, including SEO, social media management, and content creation. With over four years of hands-on experience, I have significantly enhanced brand visibility and sales for multiple organizations by developing and implementing comprehensive digital marketing strategies. I am also a certified digital marketer with accolades from prestigious institutions like CIM UK Portfolio Click here for my portfolio https://sites.google.com/view/adeolao molewa-portfolio/ Click here for my writing portfolio https://www.clippings.me/adeolaomolewa Skills & Proficiencies Work Experience GROWTH MARKETER / RECRUITMENT ANALYST Join Momentum, (Tech Company), United Kingdom October 2023 – Present Boosted the company's brand recognition by 30%. Within 6 months, the company was awarded the “Best Digital Learning Provider 2024” by the UK Enterprise Awards 2024 and has also been nominated for an upcoming award. Increase the company's revenue and growth by 40% by generating leads and conversations Increased social media engagement by 30% and organic site traffic by 80% by developing and executing digital marketing content strategies for blogs, social media, and email marketing Successfully managed the end-to-end recruitment process, from sourcing and screening candidates to conducting interviews and negotiating offers. Successfully onboarded users (clients) to the products and constantly provided customer support alongside the IT Support Team. ORGANIC MARKETING SPECIALIST Puriya (Skin Remedy Brand), United States December 2024 – May 2025 Social Media Management Keyword Research & On-Page Optimization SEO Content Creation Hubspot & SEMrush Google Analytics Content Analytics (Google Analytics, Pinterest Insights) Content Calendars & Scheduling (ClickUp, Trello) Visual Content (Canva, CapCut) CRM & Lead Nurturing Blog & Editorial Strategy Communication Shopify & Bloggle (Shopify Blog Platform) Email Marketing Google Trends & Yoast SEO Audience Engagement & Community Management Created SEO-optimized blog content on Bloggle (Shopify blog platform), maintaining SEO scores between 90%–99%. Designed Pinterest pins that significantly increased impressions ( 591%), engagements ( 698%), outbound clicks ( 1121%), saves ( 124%), and total audience ( 463%) within the 6-month period. Applied in-depth SEO strategies to drive organic traffic to Shopify and Amazon product listings. Developed Facebook posts to raise brand awareness, generate leads, and address potential customer queries within targeted Facebook groups. Identified and engaged with relevant Facebook communities, improving reach and relevance of content. Briefly managed Reddit-based organic promotion campaigns aligned with target audience interests. ↑ ↑ ↑ ↑ ↑ Certifications Scrum Fundamentals Data Visualization With Power BI Certificate in Professional Digital Marketing, CIM UK Program Applied Marketing, CIM UK Program Digital Marketing Techniques, CIM UK Program. Mckinsey Forward Program. Content and SEO Agency Playbook from SEMrush. IBM Applied AI from Coursera. Google Ads Search Certification from Google. Content Marketing Certification from Hubspot Academy. Fundamentals of Digital Marketing from Google. Volunteer and Leadership Experience Assistant Protocol Head, Organization: Non-governmental Organization 2016 - 2017 I led 26 protocols that were responsible for the smooth running of programs and representing the organization. Business Manager Organization: Non-governmental Organization 2014 - 2016 I prepared the monthly income and expenditure account for the investment. During my tenure, I initiated a photography business that was patronized by most students at OAU. I facilitated the production of notebooks and other materials, such as motivational books, which was a source of revenue for the organization. Work Experience GROWTH MARKETER / CONTENT WRITER StanLab (An edtech company) November 2021 – October 2023 Developed strategic partnership marketing and influencing marketing strategies that generated leads and increased the company's growth Increased lead generation by 30% by developing wellresearched and engaging content for various platforms, including website pages, articles, social media, email marketing, and other marketing materials. Achieved a 60% increase in conversion rate by developing a compelling content strategy across email, website, and social media platforms. Digital Marketing Specialist/SEO Content Writer Litedares Consult Limited September 2021 to Present Increased B2B and B2C partnerships by 5% by developing blog content that strategically optimized the website's keyword search ranking, resulting in securing the first position. Increased organic site traffic by 70% by developing and executing digital marketing content strategies Educational Background Certificate in Professional Digital Marketing Institution: The Chartered Institute of Marketing, CIM UK. Year of Graduation: 2023 Bachelor of Science in Food Science and Technology Institution: Obafemi Awolowo University Year of Graduation: 2018 second class honors upper division