Adeola Olaiya

I am a data-driven marketing and business intelligence professional with a background in statistics. My expertise lies in analyzing data to uncover insights that drive strategic decision-making. I have experience in customer segmentation, sales forecasting, and marketing campaign analysis, helping businesses optimize their operations and improve performance.

With proficiency in tools like R, Tableau, Microsoft Suite, and Google Suite, I translate complex data into clear, actionable insights. My experience as a Marketing Analyst/BI Analyst for a hotel has strengthened my ability to analyze customer behavior, measure campaign effectiveness, and develop data-driven marketing strategies. Additionally, my digital marketing skills allow me to bridge the gap between analytics and execution, ensuring that insights lead to impactful actions.

Beyond analytics, I have skills in web design and eCommerce, helping businesses enhance their online presence and improve user experience. This combination of data analysis, digital marketing, and web design makes me a versatile professional capable of optimizing both online and offline business strategies.

I am passionate about leveraging data to solve business challenges, particularly in retail, tech, healthcare, and eCommerce industries. My goal is to continue refining my analytical and strategic skills while contributing to data-driven growth in any organization I work with.