Ademola Progress

Ademola Progress Lagos, Nigeria-Digital Marketing & Ads Management Specialist Professional Summary Results-driven Digital Marketing Specialist with proven expertise in managing and optimizing paid advertising campaigns across Facebook Ads, TikTok Ads, Microsoft Ads, Instagram, Google Ads, and LinkedIn. Over 4 years of experience in planning, executing, and analyzing high-performing campaigns that drive brand awareness, lead generation, and ROI. Adept at leveraging analytics, audience targeting, and A/B testing to improve performance and reduce costs. Passionate about data-driven marketing and continuous improvement. Core Competencies        Paid Advertising: Facebook Ads, TikTok Ads, Microsoft Ads, Google Ads, Instagram Ads Campaign Management: Budgeting, Optimization, Audience Targeting, A/B Testing Analytics & Reporting: Facebook Business Suite, TikTok Ads Manager, Microsoft Advertising Dashboard, Google Analytics Content Strategy: Ad Copywriting, Visual Storytelling, Landing Page Optimization Social Media Marketing: Strategy, Engagement, Brand Awareness Tools & Platforms: Meta Business Suite, TikTok Business Center, Canva, Google Data Studio Soft Skills: Strategic Thinking, Data Analysis, Creativity, Communication, Time Management Professional Experience Digital Ads Manager Freelance / Remote Jan 2022 – Present       Managed and optimized ad campaigns across Facebook, TikTok, and Microsoft Ads, achieving up to 40% increase in CTR and 30% reduction in CPC. Developed tailored ad strategies for e-commerce, SaaS, education, and service-based clients. Conducted market and audience research to refine targeting and increase conversion rates. Implemented retargeting campaigns and lookalike audiences to maximize ROI. Designed and tested multiple ad creatives (video, carousel, static) to improve engagement. Tracked and reported KPIs using Meta Analytics and Google Data Studio. Social Media Advertising Specialist Marketing Hub Africa – Lagos, Nigeria Feb 2020 – Dec 2021      Planned and executed multi-platform ad campaigns across Meta and TikTok, generating over 500K impressions monthly. Collaborated with design and content teams to produce conversion-focused ad creatives. Managed monthly ad budgets exceeding ₦3M, ensuring efficient allocation and ROI. Used A/B testing to determine optimal ad formats, messaging, and targeting. Increased lead generation by 65% through precise audience segmentation. Digital Marketing Intern AdConnect Agency – Lagos, Nigeria Jun 2019 – Jan 2020    Assisted in campaign setup and monitoring on Facebook and Google Ads. Supported senior managers with performance reports and insights. Learned fundamentals of ad bidding strategies, keyword targeting, and content alignment. Education Bachelor’s Degree in Marketing University of Lagos – Nigeria 2015 – 2019 Certifications  Facebook Ads Certificate Digital Skills Facebook Business Suite • TikTok Ads Manager • Microsoft Ads • Canva • Google Ads • Google Analytics • Google Data Studio • SEMrush • Excel • PowerPoint • Content Writing Additional Information    Available for remote and on-site roles Passionate about data-driven growth and creative ad storytelling Excellent communication and reporting skills