Adelsha

CURRICULUM VITAE ADELSHA MOODLEY Marketing, Social Media Manager (with strong value-adding Financial skills).    OFFERING a blend of business, financial and marketing skills with focus on putting effective practices in place, driving lead generation, social media marketing, and using data to inform business and marketing decisions. Durban, South Africa-- SPECIAL VALUE  Getting Basics Right ▪ Setting up marketing, design, social media strategy, ensuring a compelling value proposition, putting marketing calendars, in place to win new business.  Marketing ‘by Numbers’ ▪ Picking up financial trends, patterns, nonperforming areas, directing resources more effectively, ensuring that decisions, investment, spending secures positive ROI. SKILLS SUMMARY Business, Financial: ▪ Business Management ▪ Financial Management ▪ Project Management (PMBok) ▪ Financial Accounting ▪ Management Accounting ▪ Statistics, Data, Analysis ▪ HR Management ▪ Budgeting, Forecasts Marketing: ▪ Marketing Strategy and Planning ▪ Social Media Strategy ▪ Social Media Content ▪ Advertising ▪ Design, Branding ▪ Creative Briefs ▪ Promotional Events ▪ Market Materials Development ▪ Web Site Creation (oversight) Tech Tools, Systems: ▪ Hootsuite – Social Media Content ▪ HubSpot – Online Marketing ▪ Adobe: Photoshop, InDesign ▪ SAGE Accounting, SAGE CRM ▪ SAP ERP ▪ MS Office • 18 Years experience in marketing and communications, creative and financial and business management roles. • BCom Accounting, PD Marketing Management, Course in Search Engine Optimization (SEO), Red & Yellow, in progress WORK EXPERIENCE Marketing Manager & Business & Financial Manager Horizon Education Trust - Little Dolphin / Star Pre-Primary School | Durban Jan 2020 - present [Horizon Education Trust is an education group with a presence in Durban, Pretoria, Cape Town, Gqeberha and Mozambique. www.myhorizon.org] MANAGE the pre-primary school as a business unit. Head a portfolio of responsibilities spanning Marketing, Finance and HR, leading a team of up to 15 people, reporting to the Head of the College. Notably, have navigated the school successfully through major change and disruption - Covid-19, floods, political unrest and the takeover by Horizon Education and subsequent rebranding and merger.  Marketing Responsibilities: ▪ Strategy, Planning ▪ Website Creation ▪ Social Media Content ▪ Advertising (print and online) ▪ Marketing Material Development (flyers, brochures) ▪ Promotional Event Management  Business Responsibilities: ▪ Business & Financial Management ▪ Strategy and Long-Term Planning ▪ Financial Forecasts, Reports, Analysis ▪ Budgeting ▪ Financial and Management Accounting  Other Responsibilities: ▪ HR Management (15 personnel) ▪ Employment Contracts ▪ Training & Development ▪ Performance Reviews ▪ Disciplinary Hearings ▪ Administration and Payroll ▪ Health & Safety Notable Contributions: • Play the lead marketing and customer facing role for the school, overseeing the school’s online presence, marketing strategy, annual planning, promotional events, marketing materials and social media. • Achieved 100% of sales target, exceeding sales forecast, despite ongoing tough conditions (Covid, natural disaster, unrest, disruption) • Thinking ahead - collaborate with the Head of School, providing critical information, identifying potential risks, working to ensure financial health. Notably, also, improved processes and achieved a clean audit. • Successful merged with the Horizon Education brand. • Migrated from SAGE desktop to SAGE online Page 1 of 2    Durban, South Africa WORK EXPERIENCE -- ASSOCIATIONS Business Women’s Association ▪ Member and Treasurer. Landmark projects led include many functions and events, sponsored prizes, fundraising. KEY ATTRIBUTES Strengths at Work: ▪ “Positive” “Confident” “Driven” ▪ “Personable” “Good social skills” ▪ “Proactive” “Intelligent” “Resilient” ▪ “Articulate” “Accountable” PERSONAL DETAILS Nationality, Languages ▪ South African Citizen ▪ Languages: English, Afrikaans Principal Graphic Designer (Marketing & Communications) Nagoya Designs (www.nagoyadesigns.com) | Durban | July 2018 - Dec 2019 FOUNDED the graphic design business and served as the principal graphic designer, from initial engagement with new business prospects, to taking creative briefs and delivery of design, web design, photographic, logo design, flyer design, and other creative projects. Marketing Assistant D&D Marketing | Durban | Jan 2016 - June 2018 PARTNER to the Marketing Manager and played a key role in creating, developing and producing marketing materials, designs, digital marketing, advertising copywriting and marketing events to promote clients. Planned and managed budgeted spending for projects and liaised closely with clients. (NOTE: between 2013 and 2015 lived in Japan where husband was working for Toyota.) Financial Administrator National Bio-Products Institute | Durban, South Africa | 2005 - 2013 CARRIED out tasks related to audit procedures, cashbook, creditors, debtors. Made use of SAP Accounting. Promoted to Head the financial admin team. EDUCATION Courses, Development: Search Engine Optimization (SEO) | Red & Yellow School | In progress Web Design | Pixel Craft | 2015 Web Design Prototyping in Photoshop | Pixel Craft | 2015 Improving Personal Productivity | Deloitte | 2012 VAT Seminar | Pastel Payroll | 2009 Project Management Foundations | SQ Data & Consulting | 2009 Post Graduate Diploma (PD) Marketing Management University of South Africa | 2010 • Major Subjects: Marketing Research; Strategic Marketing; Business Management; Communications & Marketing • Research Report: researched and presented a Market Research report including a survey, qualitative and quantitative data. Bachelor of Commerce (BCom) University of KwaZulu-Natal | 2005 • Major Subjects: Accounting; Managerial Accounting; Taxation; Auditing; Maritime Economics; International Economics; Labour Economics Matric (National Senior Certificate) Effingham Secondary School | 1999 • Achievements: “A” grades for English and Biology; 1st Place, English National Olympiad, 1995 Page 2 of 2