Adekunle Smith

Adekunle Smith 10, Folorunso Avenue, Ogba, Lagos, Nigeria -- PROFESSIONAL SUMMARY An experienced, responsible, resourceful and well-rounded web and digital media expert with a wide array of key skills ranging from website design and development to digital strategy and communication. PROFICIENCIES HTML / CSS PHP Search Engine Optimization Search Engine Marketing Web Analytics Wordpress Google Adwords Social Media Ads WORK EXPERIENCE Goldfire Nigeria Limited, Lagos ​- Web Administrator / DIgital Marketing Manager (SEO & SEM) JULY 2017 - PRESENT Responsibilities / Achievements ● ● ● ● ● ● ● Managed all aspects of the company and sister company websites including publishing, Search Engine Optimization, Search Engine Marketing, Social Media Ads and general troubleshooting. Worked with executive team members to develop digital and content strategies. Drove new ideas and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion. Devised SEO strategies based on specific keywords and company targets. Optimized website content and employed proven SEO strategies to attain top 3 rankings on Google for relevant keywords and phrases. Collaborated with inhouse and remote graphic artists, animators, designers and content writers to plan and execute multiple web related projects. Executed and optimized multiple SEM campaigns via Google Adwords that currently account for more than 30% of new business. ● ● ● ● Performed routine checks and day to day website housekeeping tasks including management of backups, web hosting and email services. Performed regular website reviews focusing on usability, search engine friendliness and speed. Uploaded weekly updates on the website blog and social media accounts. Provided on-site and remote technical support to staff on website and email services 19pixels Design, Lagos​ - Web Designer / Digital Marketer JAN 2015 - JUN 2017 Responsibilities / Achievements ● ● ● ● ● ● ● ● Developed multiple fully functional responsive websites based on business requirements using HTML5, CSS, PHP and jQuery. Meeting with clients to discuss ideas, establish project requirements, timelines, milestones and schedules for web design projects. Prepared comprehensive web design proposals, reviews, hand over notes and campaign reports. Devising SEO strategies based around specific keywords. Monitoring website performance and rectifying front-end-related issues. Modifying existing Wordpress themes and plugins to meet unique business requirements. Planning, executing and optimizing Search Engine Marketing and Social media campaigns for multiple client accounts to maximize ROI significantly. Monitored progress of ongoing campaigns and recommended innovative changes as required. EDUCATION University Of Lagos, Bsc. (Hons) Computer Science 2011 - 2016 CERTIFICATIONS National Youth Service Corps 2019 Google Adwords Certification - Search Advertising 2017