Adefunke Onafuye

ADEFUNKE ONAFUYE EXPERIENCE TERRAGON GROUP • JUL 2017 – DATE Digital Operations Executive Account Management 2, Tunji Suleman, Off Dele Amuda, Ilasan, Lekki, Lagos.- · · · · Media Buying · · SUMMARY Media savvy marketing enthusiast with modest yet in-depth work experience in digital advertising, brand management and sales in Technology and FMCG industries. Curious, creative and known to display great communication and interpersonal skills. SKILLS DIGITAL ADVERTISING · · · · · · · Social media management Content creation Influencer management Media planning and buying Advertising strategy Online reputation management Eye for design SALES AND MARKETING · · · · · Pitch and presentation Negotiation Marketing Lead/revenue generation Sales strategy TECHNOLOGY · · · · · · Understanding of Azure, Office 365 Microsoft CRM Google Doc and Sheets QuickBooks Microsoft Office Suite Google Adwords Act as the point of contact for Brand Managers. Execute, manage, analyse and report digital campaigns. Create digital media plans that maximally expend budgets Scout, recruit and manage publishers, digital partners and social media influencers, and maintain good work relationships Set up YouTube, Twitter, Facebook and Google (search & display) ads Monitor set ads and draw reports Social Media Management · · · · Online reputation management for Sunlight Dishwashing Liquid and Vaseline Nigeria. Create all year content strategy Regulate and publish social media posts in line with schedules. Develop scripts to be executed by content creators such as Maraji, Lasisi Elenu and Josh2Funny Strategy and Research · · · · · Distil briefs, brainstorm with team and develop digital campaign ideas Conduct competitive analysis to get good grasp of Target Audience Segmentation Put together strategy documents using data insights Present documents and defend ideas Develop and manage digital marketing strategies for brands. Brands I manage: · · · · · Closeup Nigeria Sunlight Dishwash Nigeria Vaseline Nigeria Samsung Nigeria Satzenbrau Campaigns: · · · · · · Samsung S9 Launch (Camera Reimagined) Samsung Note 8 Launch #DoBiggerThings Samsung J7Neo & Grand Prime Plus Samsung Christmas Campaign Samsung Black Friday Promo campaign Sunlight International Women’s Day MANAGEMENT & LEADERSHIP · · · Project management Delegation Problem solving/decision making COMMUNICATION · · Excellent command of English Confident presentation · · · · INTERESTS Technology Marketing Writing Social media · · · IPI SOLUTIONS • DEC 2016 – JUN 2017 Business Technology Advisor · · · · · READ MORE https://www.linkedin.com/in/adefunk e-onafuye/ REFERENCES AVAILABLE ON REQUEST Sunlight Mother’s Day Campaign #SunlightShero Closeup Cool Breeze product launch on digital #CoolLikeThat Vaseline Self-Love Campaign · Increased sales through building stronger business relationships with existing clients. Identified potential customers and created a pipeline to effect an increase in sales. Lead generation and conversion. Attended pitch and negotiation meetings with clients (new & existing), and trainings at partners' sites for product update(s). Managed relationships with Microsoft and other partners for joint offerings to customers Engaged the technical team, vendors and other relevant staff to build proposals that landed customer requirements. NATIONAL HEALTH INSURANCE SCHEME • JUL 2015 – APR 2016 NYSC Intern EDUCATION B.A ECONOMICS AND SOCIOLOGY • 2014 • UNIVERSITY OF CAPE COAST WASSCE • 2010 • LIVINGSPRING INTERNATIONAL COLLEGE 2