Adeel Akhter
(Email:-Mob:- |-)
WP Hood (August 2018 – Still working)
Head of Operations
WP Hood is a newly launched startup which provides WordPress management and maintenance services to WordPress users. My responsibilities are:
Business development.
Planning and execution of digital marketing.
Planning and execution of digital partnerships.
Streamlining operations.
Competitive analysis.
And everything related to growth
MyThemeShop (May 2018 – August 2018)
Inbound Marketer
MyThemeShop creates fast-loading WordPress themes and plugins. Primary responsibilities were:
Competitor’s back links analysis.
Link building outreach.
Creating and maintaining database of potential websites for PR.
Ibex Digital (November 2017 – May 2018)
SEO Team Lead
Ibex Digital (ex DGS) is a digital agency/BPO which works as authorized retailer for some of the popular U.S based brands such as Comcast, Spectrum, and Xfinity. Currently my JD includes:
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in organic search campaigns
Track, report, and analyze website analytics and On page initiatives
Research and implement search engine optimization recommendations
Competitive analysis
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with other teams for content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Responsible for improving customer engagement and conversion on our websites
Jovago Pakistan (April 2016 – November 2017)
SEO & Content Manager - Pakistan
Jovago Pakistan is an online hotel booking website and a Rocket Internet venture.
I am currently working in the capacity of SEO and Content head for Jovago directly reporting to CMO. I am managing a team of 7 people in Pakistan, Bangladesh and Myanmar. My JD involves:
Regular keywords performance analysis
Working on white hat link building strategies
Working on untapped segments and developing SEO strategies to optimize the site for newly explored segments
Management, development and execution of content strategy (internal content optimization, blog posts, infographics etc.)
Development and execution of Social media marketing strategies and campaign to leverage human engagement and search engine ranking impact
Online paid advertising on multiple channels (Google Hotel Ads, Facebook etc, Google Adwords)
Online PR development and management
SEO reporting to stakeholders
Regular use of SEO tools such as Google analytics, searchmetrics, SEO monitor, Ahref for insights, analysis, strategy and improvement.
MyCart Private Limited (September 2015 – April 2016)
Digital Marketer
mycart.pk is an e-commerce venture funded by the founders Multinet, an Axiata group subsidiary, state-of-the-art data and voice communication solutions provider and IBL, one of the largest & the oldest distribution companies in Pakistan.
My JD in mycart.pk was:
Social media content calendar development
Social media community management
Developing online display advertising plans and budgeting
Designing deals / offers
Reporting to higher authorities
Tradekey (March 2013 – September 2015)
B2B Digital Marketer / Key Account Manager
Tradekey is world’s leading online B2B portal providing global business expansion services to businesses from all over the world. In Tradekey I have managed three Chinese industrial groups (Sunhome Industries, ELX lighting, Yufa International) facilitating them with aggregate sales of over USD 200,000 ensuring maximum ROI in given tenure. My JD includes:
Digital Content generation
Developing and implementing e-marketing strategies (Social Media Marketing, Email marketing, Blogging etc.) for industrial accounts.
Global business development and trade expansion for the client.
Leads generation, lead nurturing, customer acquisition, conversion and retention for assigned accounts.
Gaining product & industry related knowledge for client.
Price negotiation
Developing personal and business relations with decision makers to improve and increase sales.
Digital Content generation
International Industrial analysis for future growth
Daily, weekly and monthly reporting of marketing activities to client.
Key Achievements
Facilitated assigned clients with sales of approximately USD 200,000
Retained al the assigned accounts generating revenue for Tradekey over USD 30,000
Axact (July 2012 – August 2012)
Content Developer
In Axact the assigned tasks were Content Development.
EDUCATION
PAF-KIET (September 2013 – December 2015)
MBA Marketing
University of Lahore -)
BS (Hons) Finance
University of Cambridge (2006)
A-levels with Business Studies, General paper and Urdu.
Linderhof Grammar School (2002)
Matric in Commerce (majoring in Business Accounting and Economics).
Professional Certifications
Inbound Certification (Hubspot)
Google AdWords Certification (2015)
License: -
Personal Information
DOB
:-
S/o
:Shahid Akhter
NIC
:-
Address
:Plot 64/Z, Memon Society. Near Lal Kothi, Shahra-e-Faisal. Karachi
Status
:Married
Nationality
:Pakistani
Religion :Muslim
Other Qualification
National College of Arts (2009)
Diploma in Video Production
Languages
Fluent in Urdu and English both.
References
Hadi Khan (Project Manager) Server4Sale.
Umer Sohail (Social Media Strategist) Right Solution
