Adediran Kehinde Yunus

ADEDIRAN KEHINDE YUNUS PROFILE SUMMARY Dynamic and results-oriented professional with over 5 years of experience in customer success, data analysis, IT support, and digital marketing. Skilled at driving business growth through customer-centric strategies, scalable solutions, and cross-functional collaboration. Proven expertise in leveraging data-driven insights to optimize customer journeys, enhance user experiences, and streamline product management processes across financial, tech, and public health sectors. A Certified Data Analyst and IT Support Specialist with a passion for building strong client relationships, increasing retention, and driving sustainable revenue growth. Excited to apply my unique blend of technical expertise and customer service acumen to deliver innovative solutions that empower brands and foster long-term success. CORE COMPETENCIES Area of Expertise: Data Analysis & Visualization | Market Research | IT Support & Troubleshooting | Critical Thinking | Digital Marketing Strategy | Problem-Solving | Client Retention & Relationship Building | Team Leadership | Scalable Solutions Implementation | Public Health Program Evaluation | Live Chat & Email Support | Customer Support | Data Entry | Market Research | Technical Tools: Microsoft Office Suite | Zendesk | Data Analysis Tools (Excel, Power Query, Power BI, SQL, Tableau, SPSS, Python) | SurveyMonkey | Slack | Digital Marketing Tools (Google Analytics, SEO/SEM, Hootsuite, Mailchimp) | CRM Platforms (HubSpot) | IT Tools (Windows OS, Linux, Networking, Troubleshooting) | Data Collection Tools (KOBO toolbox, Redcap) Languages: English (Professional Fluency) | Yoruba (Professional Fluency) | French (Basic Elementary) PROFESSIONAL EXPERIENCE Information Technology Officer, Nigerian Institute of Medical Research (NIMR), Lagos July 2024 – Present ● Worked collaboratively with partners (e-Health Africa), Data Research team, administrative team on the implementation of several operational tasks. ● Analysing and Validation of real-time Live datasets. ● Developed health-based surveys and field questionnaires using REDCap ● Optimized proficient usage of data collection (Kobo, RedCAP) and analysis tool (STATA, Python) Sales & Marketing Data Analyst, Winners Golden Group Lagos July 2019 – October 2023 ● Oversaw and served as the Area Manager overseeing the company's gaming and data analytics products, and also managed agents operating within my area of coverage. ● Managed, analyzed and interpreted sales and marketing data for lotto, pools, slot, casino games, poker, and sports betting using data analytics tools to develop insights into customer behavior, market trends, sales performance as a competitive analysis to benchmark against competitors and identify areas for differentiation, improvements, and loyalty programs. ● Developed and implemented lead scoring models to prioritize sales leads and increase conversion rates for products, resulting in a 20% increase in sales conversions Web Data Analyst & E-Commerce Manager, Mourouk Ebony Hotel, Rodrigues October 2014 – June 2019 ● I managed and maintained all registered OTAs extranet for the Hotel (Expedia, Agoda, Booking.com etc.). ● I collaborated with account and reservation teams to optimize advertising and marketing campaigns. ● I designed a standalone web-based booking/reservation system to enhance potential guest reservations and inquiry. EDUCATION BsC. Information Technology & Business Information Systems – Middlesex University, UK MsC. Data Science – University of East London, United Kingdom PROFESSIONAL CERTIFICATIONS ● Google Data Analytics Professional, Google (2023) ● Business Intelligence & Data Analyst (BIDA), ALX Corporate Institute (2022) ● Google Digital Skills for Africa, Google (2020) ● Advanced Diploma in Software Engineering-ADSE, Aptech (2012) INTERESTS Researching | Learning New Things | Exploring | Music. September 2013 January 2026 (In-View)