Adedayo Samuel

ADEDAYO SAMUEL Graphi cs Desi gner & Emai l Marketi ng PROFILE SUMMARY Creative and Experienced Graphics Designer & Email Marketer skilled in crafting brandfocused visuals and high-performing campaigns. Proficient in Figma and Canva, with expertise in Mailchimp and Copywriting. Combines design creativity with data-driven strategies to deliver engaging branding, promotional graphics, and optimized email funnels EDUCATION WORK EXPERIENCE - ABC Creative Agency Graphics Designer & Email Marketing KWARA STATE POLYTECHNIC, ILORIN HND In Accounting JAN 2019 - APRIL 2021 Designed marketing materials for web, social media, and print. Created and optimized email campaigns in Mailchimp. Maintained brand consistency across all visuals. Managed segmented email lists and A/B testing. Increased click-through rates by 25% through design improvements. SKILLS Canva Mailchimp / Constant Contact Email campaign design Email list segmentation A/B testing Branding & visual identity Social media graphics LANGUAGES English: Fluent Arabic: Basic BrightWave Media Digital Marketing & Creative Designer June 2021- Present Produced high-quality digital and print designs for marketing campaigns, product launches, and events. Designed and implemented email newsletters to engage customers and promote new offers. Enhanced user engagement by integrating eye-catching visuals into email content. Collaborated with the marketing team to plan seasonal campaigns and promotions. Monitored email analytics and refined design strategies to improve open and click rates. Developed templates and style guides to maintain a cohesive brand presence across channels.