ADEDAYO A. FANIYAN
AF
CAREER SUMMARY
CONTACT
Motivated, teamwork oriented, responsible Data Analyst and Storyteller with over 7 years’
experience in increasing comprehension of reports and presentations by the average professional.
Highly educated, possessing a Professional Diploma in Digital Marketing, Certification in Google
Analytics and a host of other certifications.
ACCOMPLISHMENTS
Adedayo Adedeji Faniyan
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Future Work Project Award: YTECH 100 Most Innovated and Influential Person in Tech
Collaborated with Ogbeni Dipo in the recruitment and training of 100 Professionals in Lagos,
Abuja and Port Harcourt.
Convener #SMCIbadan Social Media Conference 2017, 2018.
Grew YNaija Social Media (Twitter, Facebook and Instagram) Engagement and Followership
by 350% and 25% organically in 2015.
Hosted #SMViral: Panelist Frank Donga, Toyin Ibitoye and Muyiwa Mulatako in 2014.
TECHNICAL SKILLS
Data Analysis
Data Wrangling
Business Intelligence (BI)
Data Mining and Data QA
Problem-solving and
Troubleshooting
Relational and Non-Relational
Database (MySQL, MongoDB,
PostgreSQL)
Python
R Programming
Logic and Analysis
Pattern and Trend Identification
Database design and
management
TOOLS AND LIBRARIES
Excel
R
Python
SQL
Ggplot2
Plotly
Pandas
Tidyverse
Power BI
Google Analytics
Tableau
Numpy
Innovative
Communication and Public
Speaking
Clear writing and report writing
Critical thinking
Attention to detail
Risk assessment
Teamwork and Collaboration
Leadership
Project management
Decision-making
Content Creation
Social Media Management
Digital marketing
SOFT SKILLS
PROFESSIONAL EXPERIENCE
Future of Work Africa, Lagos
April 2018-Current
Lead Data Analyst
Managed and lead the processes, projects and activities of the company.
Spearheaded all analytical projects undertaken by the company involving data collection,
data cleaning, data analysis and data visualization. Some projects include Big Bother Nigeria
predictive analysis, sentiment analysis in elections and the Sex for Grades scandal.
Responsible for the creation and publication of reports and articles containing the results of
analysis. These reports have a reach numbering into millions.
Trained over 100 professionals in the Nigeria, United States, London Dubai and Canada as the
lead facilitator of the training arm of the organization.
INFUSION MEDIA, Lagos
February 2018- Current
Senior Partner
Planned, executed and ran campaigns for the firm and its clients such as BMS, Homeset,
Wennovation Hub, Annelevents, Bibi’s Grill, Euphoria, Indigo ARYA, Skate City and Skatecity
(Nigeria’s first Indoor Skating Rink).
Handled Inventar Technologies BBM campaign for the sales of laptops and laptops accessories
this campaign brought in revenues 300% of the campaign budget.
Handled the PR and social media for ‘#Korinsodi an evening with Gaise’ May 5 (we had 350
attendees in a 300 hall seater.
Created written content across multiple social media platforms for the firm and all its clients.
OLISA TV, Lagos
May 2015 – May 2016
Social Media Manager
Created and executed a strategy that leveraged on social media to increase the traffic on the
organizations website by over 500%, leading the site to be among the 200 most v isited sites in
the country.
Covered major events such as Lagos Fashion Design Week and Osun Osogbo Festival, which led
Olisa TV to the top of twitter trends.
RED MEDIA AFRICA, Lagos
December 2014 – May 2015
Social Media Associate
Worked in a team of seven (7) that conceptualized and executed the #TeamGEJ vs #TeamGMB
campaign which had over a million twitter mentions within 2 days in the days leading to the 2015
general elections.
Amplified content and drove traffic to Youtube and other publicity channels for the Statecraft
team that managed @MBhuari social media platforms before and during the 2015 elections.
Created weekly opinion poll on Various YNaija Twitter Platform which attracted +400%
engagement and new followers.
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EDUCATION AND CERTIFICATION
Professional Certificate in Public Relations
NIGERIAN INSTITUTE OF PUBLIC RELATIONS
2017 - Current
Professional Diploma in Digital Marketing
DIGITAL MARKETING INSTITUTE, IRELAND
2016
Bachelor of Science in Pyschology
OBAFEMI AWOLOWO UNIVERSITY
2014
PORTFOLIO
##BBNAIJA REPORT: http://bit.ly/2viyh0z
#SEXFORGRADES:
http://bit.ly/31I9zr7
#KOGIDECIDES
COMMUNITY ACTIVITIES/VOLUNTEER
• Social Media Volunteer at Covenant Christian Centre
References are available on request.
2016 - Current