Twitter Analytics of BigbrotherNaija Conversations:
The
of
#BBNaija
Season4 Report:
The Most Talked about Housemate
Summary
We set out to find out the most talked about housemate in the
BBNaija ‘Pepperdem’ edition which started on 30th June, 2019.
We started collecting tweets with hashtag #BbNaija between
8th and 26th August and another between 1st to 7th September.
In this report, we include a summary of the 5 most talked about
housemates and their brands.
Summary (contd.)
A total of 11 million tweets were collected. 5 million tweets from this
pool were not related #Bbnaija conversation, they were majorly
promotional tweets with the hashtag and were deleted.
A total of 6,223,189 Tweets by 214,388 accounts were found to be
related to the BbNaija housemates. In August, there were 4,179,480
tweets while September had 1,626,-% of the tweets were posted between 12am to 11:59pm while
others were posted in the later hours of the day.
Summary
Before we look at the most talked about housemates, here’s
what the numbers look like generally for the house mates
Based on data collected as at September 27, 2019.
Mercy
Tacha
Frodd
Ike
Mike
577,613
487,981
284,710
280,644
237,788
Seyi
Omashola
Khafi
Diane
Esther
231,282
190,978
186,906
180,297
161,719
Housemates (contd.)
Cindy
Elozonam
Sir Dee
Gedoni
Venita
Jackye
Ella
Joe
114,525
102,873
100,154
88,683
87,367
86,856
63,219
62,709
Enkay
Jeff
Kim Opprah
Nelson
Tuoyo
Thelma
Isilomo
Avala
38,587
12, 696
11,807
2,777
2,036
1,-
Overview
Omashola
Venita Khafi Jackye Seyi
Isilomo
Esther
Nelson
DianeIke
Tuoyo Gedoni
KimophraJeff
Sir Dee
Cindy Enkay Elozonam
Thelma
Ella
Avala
Tacha
Mercy
Mike
Joe
Frodd
6,223,189
TOTAL TWEETS
17
1
8
EVICTED
HOUSEMATES
EJECTED
HOUSEMATES
PRESENT
HOUSEMATES
Breakdown of the
Housemate Numbers
Mercy
Tacha
Frodd
Ike
Mike
Seyi
Omashola
Khafi
Diane
Esther
6,223,189
TOTAL TWEETS
-,388
NUMBER
OF DAYS
NUMBER OF
HOUSEMATES
PRESENT
HOUSEMATES
Summary of Tweets on
the Top 5 housemates
AUGUST 8 - 26, 2019
Mercy
385,471
Tacha
313,991
Ike
201,250
Frodd
188,313
Mike
146,658
SEPTEMBER 1 - 7, 2019
Mercy
144,101
Tacha
137,895
Frodd
70,168
Mike
66,728
Ike
58,533
Out of 6223,189 tweets relevant to
BBNaija, Mercy was mentioned in
577,631 tweets by 42,381 twitter
handles. The most dominant
keyword in the tweets was “Drama
Queen” and next dominant was
“No Leave, No Transfer”.
6,223,189
TOTAL TWEETS
577,631
MERCY MENTIONS
9.28%
Mercy
% MERCY MENTIONS
42,381
NO. OF HANDLES USED
Conversations about Mercy revolved around her sex appeal, her
relationship with male housemate Ike which took off at the beginning
of the show and more recently, her clash with Tacha which got her two
strikes from Big Brother.
Also by cohabiting and having conversations with Diane, Thelma and
Esther, Mercy and her crew were nicknamed the ‘Power puff’ girls,
becoming the most influential group in the house.
Davido
Bathroom
Controversy
PSquare
NoLeaveNoTransfer
BodyOdour SleepWith
Sex
DramaQueen
Fuck Caress
Laid Kiss
Mentions by Day—Mercy
40k
30k
20k
10k
0k
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25 26
Tacha was mentioned in
487,891 tweets by 52,892
twitter handles. The most
dominant keyword in the
tweets were “Drama Queen”
and “No Leave, No Transfer”.
6,223,189
TOTAL TWEETS
487,981
TACHA MENTIONS
7.84%
Tacha
% TACHA MENTIONS
52,892
NO. OF HANDLES USED
Conversations about Tacha were found to be around her clashes with several
other housemates. She was nominated for eviction on so many occasions by
housemates and at some point, she started the “No leave, no transfer” slogan
which she chanted during different activities to tell the other housemates
that she would not be leaving the house regardless of nominations.
More conversations generated from her recent clash with Mercy which
resulted in her disqualification and spiraled into more internet outbursts as
she got huge cash donations of 50Million from Jaruma, 30Million from Dino
Melaye and 1Million from Bobrisky.
Laid
SleepWith
Caress
BodyOdour Controversy
Davido
Fuck
PSquare
DramaQueen
Bathroom
Kiss NoLeaveNoTransfer
Sex
Mentions by Day—Tacha
40k
30k
20k
10k
0k
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25 26
6,223,189
TOTAL TWEETS
284,710
FRODD MENTIONS
4.57%
Frodd was
mentioned in
284,710 tweets
by 33,253 twitter
handles.
Frodd
% FRODD MENTIONS
33,253
NO. OF HANDLES USED
d
Conversations about Frodd are mostly focused on his
seeking a relationship fellow housemate Esther who turned
him down and how he won Ultimate Veto Power and sent
housemate, Diane home.
Controversy
BodyOdour
SleepWith
Kiss
PSquare
Sex
Fuck
Laid
NoLeaveNoTransfer
Davido
Bathroom
DramaQueen
Mentions by Day—Frodd
20k
15k
10k
5k
0k
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25 26
Ike was mentioned in
280,644 tweets by
34,760 twitter handles.
Ike
6,223,189
TOTAL TWEETS
280,644
IKE MENTIONS
4.54%
% IKE MENTIONS
34,760
NO. OF HANDLES USED
Conversations about Ike have been around his
relationship with Mercy early in the reality show and the
uncertain state of their relationship as Ike has been
evicted from the house.
Laid Controversy Kiss
Bathroom
BodyOdour SleepWith
Davido
Sex
PSquare
Fuck
DramaQueen
Caress
NoLeaveNoTransfer
Mentions by Day—Ike
20k
15k
10k
5k
0k
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25 26
Mike was mentioned in
237,788 tweets by
24,746 twitter handles.
6,223,189
TOTAL TWEETS
237,788
MIKE MENTIONS
3.82%
Mike
% MIKE MENTIONS
24,746
NO. OF HANDLES USED
Conversations about Mike have been around his
general interactions with other participants in the
house such as Mercy and Tacha.
PSquare
Sex Laid
Davido
NoLeaveNoTransfer
DramaQueen
Bathroom
BodyOdour
SleepWith Kiss
Fuck
Mentions by Day—Mike
20k
15k
10k
5k
0k
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25 26
SEX Related Content
There are 74,557 tweets with sexual
content related to BBNaija from
16.440 twitter handles.
These conversations are around
sexual relationships between
housemates such as Mercy and Ike,
Mercy owning a sex toy and the
boiling sexual tension as well as
reactions in the house.
Caress
Bathroom
Sex
Fuck
Kiss
SleepWith
Laid
6,223,189
TOTAL TWEETS
11,290
Mercy
Tacha
4,606
74,557
4,008
Ike
Seyi
3,445
Omashola
3,371
TWEETS WITH
SEXUAL CONTENT
16,440
HANDLES WITH
SEXUAL CONTENT
8k
6k
4k
2k
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Brands
Of the several mentions on Twitter, 7 main brands were part of the
conversation with a total of 206,905 mentions.
These brands include MunchIt, Oppo, Heritage bank, Pepsi, Dano
and Bet9ja.
Of all the brands, Bet9ja appears to be the most talked about,
followed by Oppo and MunchIt. Bet9ja supplies game coins to the
housemates and with the coins housemates are able to buy stuff like
immunity. For instance, in the previous week, Mercy bought immunity
with her coins and this has protected her from possible eviction
leading to the semi finals.
6,223,189
TOTAL
TWEETS
206,905
BRAND MENTION
FREQUENCY
7
NUMBER
OF BRANDS
The
of
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