Adam J Morilly

Adam J Morilly City of Cape Town, Western Cape, South Africa-linkedin.com/in/adam-j-morilly Summary Being passionate about Business and People has always opened my exposure to roles where I could constantly apply my Analytical skills and Solution Strategy thinking to solve complex Business problems. The ability to take the lead on tasks and projects comes naturally as I'm able use critical thinking to understand what we need to achieve and put a road map in place to execute deliverables. My exposure spans 18 years across Financial Services , Consumer Brands , Real-Estate and the Premium Luxury Yacht Hospitality Space. My study career thus far has successfully framed my work experience in a way to add and create value. The Masters of Commerce degree focuses on e-Commerce , Strategy and Finance which equips me to be flexible and current to the changing economic landscape, Top Talents : Decision Maker The Innate ability to make high-quality decisions based on limited information and taking control of a situation. Extremely thorough, deliberate, at identifying potential problems with a solution strategy. Great insight to critically evaluate information, generate solutions, use facts, logic, and experience to support decisions. Outcome Owner Exceptional at being accurate and attentive to detail, reporting and recordkeeping, creating plans to accomplish work, and monitoring resources. The ability to set goals, monitor progress, and take the initiative to improve my quality of work and results. Strong at establishing and meeting challenging goals, and persevering even when initially unsuccessful. Adaptive Ace Great at overcoming obstacles and persisting through ambiguity and change. Extraordinary at dealing positively with obstacles, failures, and the challenges associated with change. Innate ability of applying new skills, and adjusting to changes and deferent environments. On a personal level, I believe in development of others and understand the value of proper relationships to properly grow businesses successfully. Communication is key to everything. Experience Business Development Representative SharpSpring Ads Jan 2021 - Sep 2021 (9 months) Qualify leads from marketing campaigns as sales opportunities Contact potential clients through cold calls and emails Adam J Morilly - page 1 Present our company to potential clients Identify client needs and suggest appropriate products/services Customize product solutions to increase customer satisfaction Build long-term trusting relationships with clients Proactively seek new business opportunities in the market Set up meetings or calls between (prospective) clients and Account Executives Report to the Business Development Manager on (weekly/monthly/quarterly) sales results Stay up-to-date with new products/services and new pricing/payment plans MEF Advisor : Africa Mobile Ecosystem Forum Apr 2022 - Nov 2022 (8 months) The successful relaunch of MEF in South Africa after its absence for more than 10 years. My responsibilities included Leading Banking Fraud South Africa, Fraud & Revenue Assurance, and the Future of Messaging SMS. The Relaunch of MEF into South Africa and the re-establishment of Corperate netoworks and stakeholders in the Telecoms industry was successful. Analyzing financial records and preparing budgets. Improving processes by recommending operational changes. Evaluating and improving sales, marketing, and branding strategies. Preparing project and productivity reports and ensuring compliance with quality and safety requirements. Identifying opportunities for future business development and expansion. Developing and maintaining internal and external communication channels. Analyzing and advising on employee, labor, vendor, and supplier contracts. Performing risk analysis to mitigate and manage risks. Analyzing consumer and competitor behavior. Business Specialist | Manangement Consulting Self-employed Jan 2019 - Present (4 years 10 months) Freelance Management Level position in the Business Management Consulting sector Specific Leadership Roles: Organize and execute assigned business projects on behalf of clients (recruiting, payroll, promotional campaigns etc.) according to client’s requirements Meet with assigned clients when needed and perform an initial assessment of a problematic situation Collect information about the client’s business through a variety of methods (shadowing, interviews, surveys, reading reports etc.) Analyze and interpret data to unearth weaknesses and problems, and comprehend the causes Adam J Morilly - page 2 Formulate recommendations and solutions with attention to a client’s wishes, capabilities and limitations forming concise reports Present findings and suggestions to clients with ample justification and practical advice Develop detailed business plans to drive small or radical changes Assist the client in implementing the plan and resolve any occasional discrepancies Provide guidance for any occurring problems and issues Associate Business Manager - Operations Jawitz Properties - South East Suburbs May 2016 - Jun 2018 (2 years 2 months) Permanent Management Level position in the Real estate broking (Property & Real Estate) sector Specific Leadership Roles: Plan and implement sales and marketing activities Meet company targets and objectives for retention growth and profitability Responsible for management of Budget Instruments, Approved Post List and certain outsource contractual service providers General executive management functions within the company Plan and implement marketing strategy, including advertising and PR. Plan and implement sales and customer retention and development. Plan and manage sales a marketing resource according to agreed budgets. Contribute to formulation of policy and strategy. Recruit, manage, train and motivate direct reporting staff according to company procedures, policy and employment law. Maintain administration and relevant reporting and planning systems. Manage relevant reporting of management and financial information for the sales and marketing departments. Select and manage external agencies. Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management. Plan and manage internal communications and awareness of corporate direction, mission, aims and activities Using proactive prospecting methods: Create a strong network of potential clients through ongoing partnering and relationship building; information mining; conducting corporate presentations, outbound calls, social activities, etc. Using measurable reactive methods: (1)Letters, (2) flyers, (3) marketing initiatives, (4) call duties, (5) Referral campaigns, etc. Hospitality Management Luxury Yacht Seabourn Cruise Line Sep 2010 - Nov 2015 (5 years 3 months) Permanent Management Level position in the Hospitality (Luxury Yacht) sector Adam J Morilly - page 3 Due to the economic climate of early 2008 to 2012 which resulted in the world wide recession, I took the opportunity to work while traveling the world on 6 Star Luxury yachts. This experience has afforded me to travel 40% of the planet and visit every continent and tourist destination the world has to offer. I sought it necessary to further myself in this experience to work-travel and prepare financially for the intended study career afterwards and the world recession afforded me that opportunity. This exposure enabled the ability to connect with a myriad of creeds and cultures with highly developed people skills. International work experience, excellent communication skills and a world wise perspective on corporate culture, demography and business strategy in the Premium Luxury Yacht hospitality sector. . Skills Acquired : International Relationship building experience with a myriad of creeds and cultures of the world. Developed Excellent Business & Communication skills . Gained International Work Experience. Exposure to International corporate culture and operating standards. Business Strategy and Operational experience in the International Luxury Yacht Hospitality Sector. 6 Star Event Planning and Execution experience. Developed 6 Star Premium Hotel , Restaurant & Bar Management experience Exposure to 6 Star Premium International Guest and Customer Engagement standards. National Key Accounts Manager Living Tech Jan 2010 - Sep 2010 (9 months) Contract Management Level position in the IT (Managed Services) sector Specific Leadership Roles: Reporting structure - Managing Director. • Plan and implement sales and marketing Strategy. • Meet company targets and objectives for retention growth and profitability • Responsible for management of Budget Instruments, Approved Post List and certain outsource contractual service providers • General executive management functions within the company Responsibilities • Plan and implement marketing strategy, including advertising and PR. • Plan and implement sales and customer retention and development. Plan and manage sales a marketing resource according to agreed budgets. • Contribute to formulation of policy and strategy. • Recruit, manage, train and motivate direct reporting staff according to company procedures, policy and employment law. • Maintain administration and relevant reporting and planning systems. Manage relevant reporting of management and financial information for the sales and marketing departments. • Select and manage external agencies. Adam J Morilly - page 4 • Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management. • Plan and manage internal communications and awareness of corporate direction, mission, aims and activities. Key Accounts Manager IMPERIAL Group Oct 2007 - Jan 2010 (2 years 4 months) Permanent Management Level position in the Finance Services sector Specific Leadership Roles • Dealer Visits - The visitation of key dealerships in a required frequency which included: product training, administrative assistance where needed, aggressive relationship building to best promote the sales of our range of products. The effective visits would be congruent with sales targets and Key Performance Areas. Contact Report and call schedules would align with marketing strategy and action plans implemented by me. • Sales Analysis - The constant monitoring of sales to ascertain effectiveness of dealer visits would be drafted into a monthly sales report which would be submitted. Demonstrating an effective understanding of the sales cycle and the basket of products with the duty of calculating figures such discounts, interest, commissions, percentages with the constant use of MS Office. The benchmark of competitor product offerings and pricing. • Dealer Support and Training - The implementation of constant training and rehashing of products with further instilling of sales techniques, sales control systems, product demonstration, tactics and marketing strategies. The further training of principles and processes for providing customer and personal services is imperative. • Relationship Management - Establishing good relationships with Dealer Principles, Business Managers and Workshop Managers in order for objective's to be implemented. • Product Knowledge - To defer Product Knowledge of AMH Products and Client’s Vehicle Range as part of a power-point presentation to an audience. The constant monitoring of competitor activity and Market Research which is presented on an ad hoc basis to Sales Managers to insure pro-active responses to Competitor Offerings. • Travel - As key client’s are spread across the Western Cape Region, my presence at these far out lying dealerships required extensive travel to Oudtsoorn, Mossel bay, Vredenburg and George Area Marketing Manager iTouch Jan 2007 - Oct 2007 (10 months) Permanent Management Level position in the Advertising (Marketing) sector Specific Leadership Roles • Identify the target outlets where there is a high concentration of our target consumers through consumer and trade research. • Classify the outlets which attract key target consumers according to consumers profile and key Adam J Morilly - page 5 outlet characteristics. • Develop coverage plan for the target horeca outlets. • Develop and implement a visit frequency plan to cover those outlets. The visit frequency plan works as a guideline. The actual frequency visit to an outlet will be dynamic based on the needs of each outlet. • Update and maintain the customer information of all horeca outlets in the territory. To continually update and classify all outlets incorporating evening visits (peak times) in order to maximize FREEBILL methodology. Ensure data integrity of information with regards to Quantum and Purveyor, ensuring accurate decision making by the marketing function and Key accounts. • Understand the customer's business and provide support to the trade through proper communication process, problem solving, specialized advice and fair trade, so to be able to offer meaningful Horeca solutions. Also initiate own value added initiatives within the regions • Understand the brand strategy and consumer behavior which attracts certain consumers to relevant outlets. Keep up to date with new trendsetting developments. • Negotiate and implement targeted horeca activities as required by brand. • Responsible for the implementation and maintenance of FREEBILL strategy. Retail Area Manager PLATINUM HOLDINGS PTY LTD | ACA JOE Clothing | Jan 2003 - Jan 2007 (4 years 1 month) Management Level position in the Clothing Retail (Fashion) sector Specific Leadership Roles Regularly review sales data and create reports for senior-level officers Utilize business intelligence tools to provide sales insights to marketing and sales staff Travel to ACA JOE Store locations within the Cape Town area to engage Store Managers and Sales Staff. Conduct Sales and Product Training congruent with ACA JOE standard Operating procedures. Plan and Execute management meetings with Store Managers to Review sales policies ; profit & loss; sales strategy; marketing strategy; stock control and standard operating procedures. Identify both struggling and successful sales initiatives and explore ways to improve on the sales metrics. Communicate actively with sales teams in ACA JOE Store locations to help foster a team environment Plan and execute sales meetings to help provide feedback and sales insights implementing corrective measures where needed. Interview, train new sales employees and conduct sales performance reviews with sales team. Regularly review customer inquiries and complaints to formulate feedback reports to senior-level officers. Brand Ambassador - Promotions Brandhouse Beverages (Pty) Ltd Jun 2001 - Jan 2003 (1 year 8 months) Permanent Level position in the Marketing ( Consumer Brands ) sector Responsibilities Adam J Morilly - page 6 Brand Activation HORECA BrandHouse products | Amstel |Johnny Walker |Smirnoff Spin/Ice | Archers |J&B Whiskey | Guinness | Heineken | Sales Planning | Sales Training Marketing Planning Event & Promotion Execution Staff Management & Training Sales Pitch - Marketing Proposals The Planning and Execution of Club and Liquor Brand activations Selection and Training of Promoters in Sales and Marketing Techniques Identifying Promotional and Marketing opportunities through Research and Marketing planning . Then sales pitch the Marketing proposals to HORECA in alignment with Brandhouse brand strategy. Relationship building and Liaison with Club Owners |Store Owners | Management. Peter Stuyvesant - Consumer Relations Abassador BAT Oct 2000 - May 2001 (8 months) Contract Level position in the Marketing ( Consumer Brands ) sector Responsibilities •Identify the target outlets where there is a high concentration of our target consumers through consumer and trade research. •Classify the outlets which attract key target consumers according to consumers profile and key outlet characteristics. •Develop coverage plan for the target horeca outlets. •Develop and implement a visit frequency plan to cover those outlets. The visit frequency plan works as a guideline. The actual frequency visit to an outlet will be dynamic based on the needs of each outlet. •Update and maintain the customer information of all horeca outlets in the territory. To continually update and classify all outlets incorporating evening visits (peak times) in order to maximise Peter Stuyvesant methodology. Ensure data integrity of information with regards to Quantum and Purveyor, ensuring accurate decision making by the marketing function and Key accounts. •Understand the customer's business and provide support to the trade through proper communication process, problem solving, specialised advice and fair trade, so to be able to offer meaningful Horeca solutions. Also initiate own value added initiatives within the regions •Understand the brand strategy and consumer behaviour which attracts certain consumers to relevant outlets. Keep up to date with new trendsetting developments. •Negotiate and implement targeted horeca activities as required by brand. Adam J Morilly - page 7 •Responsible for the implementation and maintenance of Peter Stuyvesant strategy. Education University of the Western Cape Master of Commerce, | e-Commerce | Finance | Strategy Jan 2021 - Nov 2023 University of the Western Cape Bachelor of Commerce - Bcom Hon., | Strategy | Economics | Projects | 2018 - 2019 Supply Chain Management Project Management Economics For Managers Strategic Management Research Project for Managers Research Report for Managers Global Marketing Stratergy Entrepreneurs for Managers University of the Western Cape Post Graduate Advanced Diploma in Management, | Strategy Business Finance | Cost Management Accounting | Operations | 2016 - 2017 Principles of Management Marketing Management Operations Management Business Informations Systems Business Comm./Research For Managers Cost Management Accounting Business Finance Management Employment for Managers Horisons Brand Activation Agency Brand Activation & Execution 2001 - 2002 Brand Activation HORECA SAB products | Amstel | Heineken | Reds Cider | Lion Lager Sales Planning | Sales Training Marketing Planning Event & Promotion Execution Staff Management & Training Sales Pitch - Marketing Proposals BAT - Peter Stuyvesant | Competative Edge Series | Adam J Morilly - page 8 Peter Styuvastant - Competative Edge Series 2000 - 2000 Consumer behaviour Trend Marketing Brand Strategy Trade Marketing Distribution Strategy Consumer Relations Marketing Teamwork Local Marketing Planning Sales Planning Cigarette Production Skills Marketing Strategy • Strategic Planning • Microsoft Office • Business Strategy • Business Analysis • Sales Management • Project Management • Business Development • Operations Management • Solution Implementation Adam J Morilly - page 9