ADAM LUCHS
- - LinkedIn.com/in/AdamLuchs
BUSINESS DEVELOPMENT, MARKETING, BRAND MANAGEMENT LEADER
CAREER OBJECTIVE – PROMOTINS COPYWRITER
Leverage my 14+ years’ experience in all aspects of business development and management, including initiating sales
opportunities, branding and marketing, management of new and ongoing client relationships, staff training and management,
revenue generation and sales plan development, promotional marketing events, and public relations, to drive increased
awareness, traffic and visibility..
SUMMARY OF CREDENTIALS
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SUMMARY
OF SKILLS
14+ years marketing, sales and
business development
Strong marketing and branding skills
Skilled at building and developing collaborative teams
Expertise in design of sales programs and campaigns
Non-profit marketing experience
Strong media and public relations strategy expertise
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QUALIFICATIONS
• Client
management and relationship building
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Profit/loss statements, budget adherence, pricing control
Expertise at developing branding and marketing strategy
campaigns
Social media and influencer marketing experience
PROFESSIONAL EXPERIENCE
SALES MANAGER – BLUE NOTE HAWAII
2019 – present (furlough)
Responsible for revenue generation, sales, marketing and special events for 6,300 SF live music venue seating 326, dubbed
“Hawaii’s Best Live Music Venue” by Honolulu Magazine and the Honolulu Star-Advertiser. Nightly performances of world-class
talent are paired with concerts by local performers, with genres ranging from jazz, pop, rock, reggae, traditional Hawaiian and
more.
• Increased bookings by 200% in the first 6 months and 100% YOY.
• Launched 4 unique promotional awareness campaigns within the first 90 days.
• Completed overhaul and refinement of sales department marketing collateral.
MARKETING & BRAND DEVELOPMENT MANAGER - QUEEN KAPI’OLANI HOTEL
2017 - 2019
Spearheaded the development of integrated marketing campaigns to reposition the 315-room hotel from a 2-star to a 4-star
property targeting a higher clientele and ADR expectations. Oversaw all marketing and branding activities including development
of the communications strategy and comprehensive marketing plan, content strategy with a focus on social media and local
influencer campaigns, local/national/non-profit brand alignment, print/digital ad campaigns and collateral design,
property/rooms/F&B/lifestyle photo shoots, print/digital sales and marketing collateral for group, FIT, corporate, wholesale
business, e-blast campaigns, web development and management.
• Showcased property to become the #7 ranked Waikiki hotel on Trip Advsor.
• Managed a marketing budget of $1.2 MM.
• Drove $600K annually increased hotel revenue (rooms and activities) from email blast campaigns.
• Increased F&B revenue by $200K with monthly onsite promotional events (concerts, pool parties, dinner events, etc.)
EVENTS & PARTNERSHIPS MANAGER - TURTLE BAY RESORT
2014 - 2017
Created, designed and executed more than 150 special events for the 800 acre, 442 room luxury beachfront resort on the north
shore of Oahu, with 5 restaurants, 6 bars, 2 pools, and nightclub. Also responsible for the management of The Guidepost, the
experiential concierge service creating excursions and exceptional experiences for resort guests.
• Partnerships Manager – created and nurtured relationships and strategic alignment of on-brand resort partners including
RedBull, GoPro, Martin & Co., Oakley, WSL, Volcom, and more
• Guidepost Operations Manager - Oversaw the strategic direction of the Activities Department, working with clients and
vendors to create unique and high level experiences, while increasing revenue capture through focused marketing and
operational efforts.
• Event Manager - Managed and ran The Signature Event Series, a dynamic display of high-level events across a multitude of
genres and concepts, including these notable events:
Adam Luchs - -
Ø The Turtle Bay Resort ReLaunch – Oct 2014 - Large-scale media press trip hosting 35 writers from around the world,
including Forbes, Travel & Leisure, Golf Digest, to introduce the resort’s newly rebranded concept and design. Generated
45 articles in local, national and global media outlets and publications.
Ø KASKADE – Nov 2014 - 6,000+ person concert featuring Grammy Nominated KASKADE, in conjunction with BAMP Project
& Events International.
Ø Annual July 4th Extravaganz – July, 2015 – Full day event featuring live music, food vendors, and fireworks display,
generating $50K in direct revenue from the 10,000 event attendees plus an additional $200K lift in YOY hotel revenues
from resort guests.
Ø Surfer Poll – Dec, 2015 – Partnered with Surfer Magazine team to produce a top-tier media production with live
broadcast, pre and post shows, attracting 600+ attendees, and attaining 10MM viewers
Ø Wanderlust Festival Oahu – Feb, 2016 – Provided marketing direction, growth initiatives (increased room sales, increased
revenue capture in the various events, F&B outlets, 1-day tickets, ancilary activty spends), and event production/
execution for multi-day premier holistic lifestyle adventure retreat featuring multi-level yoga and meditation sessions,
local organic foods, live music, inspiring lectures and workshops, and boundary-pushing outdoor activities for more than
7,000 attendees.
Ø Red Bull Distance Between Dreams Film Premier – Dec 2016 – Partnered with the Red Bull Marketing & Media teams to
design, market, produce, and execute the much-anticipated premier of Ian Walsh’s iconic surfing film, which attracted
more than 3,000 attendees, including media and celebrity VIPs.
INDEPENDENT CONSULTANT - EAHI, LLC,
2012 - 2014
Helped small businesses to grow by applying practical learned experiences while developing advanced event production,
marketing and sales techniques.
• Team Move | Events & Promotions | www.MoveHI.com | August 2013 – Nov 2015
• Surf News Network | Website Manager & Sales| www.SurfNewsNetwork.com | Sept. 2012 – Dec 2015
• Adventure Weddings HI | Business Development| www.AdventureWed.com | June 2013 – Jun 2014
• Hawaiian Surf Adventures | Marketing & Promotions | www.HawaiianSurfAdventures.com | Oct 2012- Jun 2013
SPECIAL EVENTS COORDINATOR - HAWAII FOOD BANK
2012
Responsible for implementing fundraising initiatives through the planning and execution of multiple targeted marketing
campaigns and community events under the direction of the Executive Director.
• Produced 6 of the annual fundraising food drive events, including the finale gala event with an operating budget of $75K.
MARKETING – PROMOTIONS - EVENTS - SURF N SEA
2006 – 2011
Instrumental in developing and implementing a complex marketing plan for iconic north shore surf and dive shop, featuring
lessons, equipment sales and rental, water events, and more. Energized sales by redesigning the ocean sports department
through strategic business and community alignment.
• Increased the water sports rentals and lessons programs 3-fold annually.
• Created and executed an annual promotional event, the Haleiwa SUP Race, for 9 years. This event averaged 150 participants
every year.
• Assisted in redesigning the company’s website and onsite promotional materials, which are still in use today.
NON-PROFITS AND VOLUNTEERISM
HAWAII’S LIFEGUARD AND WATER SAFETY FUND – Executive Director 2014 – present. Established educational organization
to reduce beach-related injuries and accidental drownings through teaching children’s safety programs, sustainability and
environmental education to increase public awareness of the importance of ocean and water safety.
HAWAII SOCIETY OF BUSINESS PROFESSIONALS - Board Member 2017 - 2018; Special Events Committee Chair 2019 - 2020.
Meeting Professionals International (MPI) - Board Member and Vice President of Education Committee 2020
EDUCATION
Bachelor of Arts - Major in American Studies; Minor in Speech - University of Hawaii at Manoa, Hawaii
2004
3.5/4.0. Committee Chair of ASUH (student government) – 2002 and 2003. Founder and President of the UH Manoa Hillel –
2001 and 2002.
Adam Luchs - -
