Adam K. Giladi
C: - E:-TheForkLift.org
PROFESSIONAL EXPERIENCE
Universal McCann (IPG Mediabrands)
Paid Social Specialist
Dec ‘18-
Voy Media
Paid Social Specialist/Growth Hacker
March ‘18-Dec. 18
-Client: The Hershey Company
-Develop, implement, and optimize campaigns to successfully launch and execute strategically
-Review pacing and delivery of campaigns daily and make any necessary optimizations to improve
brands' performance
-Communicate closely with clients to ensure strategy, targeting, and budget recommendations
align with business objectives and hit KPIs
-Help clients improve ROI through Direct Response marketing and paid social
-Interpret account analytics, using Facebook and proprietary systems, to understand trends and
metrics for campaign, ad set, and ad performance.
-Understand the data, including middle metrics, and analyze it to find appropriate conclusions
-Utilize statistical methods creatively to measure effects of budget adjustments, audience
resonance, and content performance.
-Copywriter and creative director for each client
“The Fork Lift” Marketing
Jan. ‘16-
KarVér Hospitality
July ‘17-Nov ‘17
Founder and CEO
-Operate an Influencer Food/Restaurant Instagram account, @The_Fork_Lift featuring local fare
-Digital marketing consultant with a concentration within the Ecom & Restaurant Industry
-Consult with restaurants, chefs and retailers in marketing, including strategy and execution for
Paid Social, copywriting & digital content
Digital Marketing and Social Media Manager
-Grew Facebook network 530% and Instagram following 1550% during employment; increased
Instagram engagement by 54 %
-Drive social media engagement and lead-generation; manage online reputation for hospitality
group with three New York locations
-Consult on all paid/earned media, digital advertising, public relations and social media strategy.
EDUCATION
B.A. Communication
B.A. Sociology
University at Buffalo (SUNY Buffalo), Buffalo, NY
Spring 2014
