ADA OBINNA
Sales Representative | Cold-Caller
Abuja, Nigeria
SUMMARY
Dynamic Real estate and B2B sales professional with 4+ years of experience driving revenue through lead generation, CRM
management, and client relationship building. Proven track record of exceeding sales targets by 80%, expanding pipelines by
30%, and achieving 90% client retention through transparent communication and data-driven selling. Skilled in GoHighLevel,
Salesforce, and HubSpot, with a strong ability to explain property features, understand client needs, and close win-win real
estate transactions that foster long-term trust and growth.
PROFESSIONAL EXPERIENCE
Maingrade Properties | Remote – USA
Sales Support Representative | July 2023 – Oct 2025
Clearly explained property features, market trends, and investment potential to prospective buyers and renters, building trust
and long-term relationships.
Balanced buyer and seller interests to close win-win real estate transactions, increasing monthly closed deals by 22%.
Utilized GoHighLevel CRM and social media marketing automation to generate and nurture qualified real estate leads,
enhancing overall conversion efficiency.
Drove a 35% increase in client registrations by developing onboarding workflows and personalized follow-up sequences.
Shortened client issue resolution time by 40%, improving customer satisfaction scores and referral rates.
Maintained 100% CRM data integrity through accurate logging of property inquiries, client profiles, and transaction notes for
improved sales pipeline management.
Achieved a 90% client retention rate by maintaining proactive communication, delivering transparent guidance, and ensuring
ethical real estate practices.
Supported brokers and cross-functional sales teams in lead tracking, contract documentation, and deal coordination to
ensure seamless closing processes.
PROFESSIONAL EXPERIENCE
Premier Performance | Remote – USA
Lead Generation/Appointment Setter | Feb 2021 – March 2023
Prospected and qualified 60+ high-value B2B leads monthly through cold calling, LinkedIn outreach, and CRM campaigns—
expanding the sales pipeline by 15%.
Drove consistent revenue growth by booking 15+ qualified appointments weekly and converting 20% of demos into closed
opportunities.
Delivered persuasive sales presentations that translated client pain points into actionable value propositions, boosting MQLto-SQL conversion by 18%.
Maintained 100% CRM accuracy in Salesforce and HubSpot to enhance pipeline visibility, sales forecasting, and data-driven
decision-making.
Exceeded monthly KPIs by an average of 80% and ranked among the top 10% of appointment setters for 10 consecutive
months.
Partnered cross-functionally with marketing and account executives to refine lead qualification criteria, improving campaign
ROI and customer acquisition cost (CAC).
Followed up on every inbound lead within 24 hours, nurturing cold prospects into sales-ready opportunities through
personalized, empathetic communication.
Provided strategic feedback on messaging performance and conversion data, resulting in a 15% improvement in email
engagement rates.
TECH PROFICIENCY
Salesforce | HubSpot | GoHighLevel | Zoho CRM | Convoso | Zendesk | Shopify | Canva | Microsoft Office | Google Suite | Trello |
Asana | Basecamp | Todoist | LiveChat | Calendly | Discord | Clickup
CORE COMPETENCIES
Real Estate Sale
Lead Generation
CRM Management (GoHighLevel, Salesforce, HubSpot)
Cold Calling & Prospecting
Appointment Setting
Negotiation & Deal Closing
Client Relationship Management
Pipeline & Forecasting
Market Analysis
Social Media Marketing
Data-Driven Sales
Cross-Functional Collaboration
Follow-Up Strategy
Communication & Presentation Skills
Contract Coordination
KEY ACHIEVEMENTS
Expanded B2B sales pipeline by 15% at Hunter Performance by qualifying 60+ high-value leads monthly through data-driven
prospecting and personalized outreach.
Consistently exceeded performance targets, achieving 80% of monthly quotas and ranking in the top 10% of appointment
setters for 10 consecutive months.
Increased demo-to-close conversion rate by 40% through persuasive presentations, needs-based selling, and strategic followups.
Enhanced lead quality and ROI by collaborating with marketing to optimize campaigns, boosting MQL-to-SQL conversions by
18%.
Improved CRM accuracy to 100% in Salesforce and HubSpot, enabling precise forecasting and stronger sales alignment.
Raised client registration rates by 35% at Briggs Properties by implementing structured onboarding and nurturing workflows.
Increased monthly closed real estate deals by 22% by balancing buyer and seller priorities and providing ethical, transparent
guidance.
Achieved a 70% client retention rate through proactive follow-ups, clear communication, and trust-based relationship
management.
Reduced issue resolution time by 40%, boosting customer satisfaction and generating repeat business and referrals.
Leveraged GoHighLevel CRM and social media marketing automation to generate and nurture high-quality leads, improving
conversion efficiency.
Recognized for exceptional client advocacy and ethical sales practices, consistently upholding integrity and professionalism
across all transactions.
EDUCATION
Bachelor of Science in Business Administration
Diploma in Business Studies
INTERESTS
Entertainment
Marketing and Operations
Business Developments
