Abubakar Sadiq Saminu

I am a business development professional with expertise in sales, customer engagement, and digital marketing. With a strong background in client relations and negotiation, I have successfully led initiatives that drive customer acquisition, retention, and revenue growth. My ability to analyze market trends, identify business opportunities, and develop customer-centric solutions has consistently resulted in improved sales performance and stronger business relationships.

Currently, I serve as the Head of Business Development at OCC Nigeria Ltd, where I negotiate with buyers and suppliers, ensuring an 80% client retention rate. I develop tailored solutions that align supply with buyer needs, reducing delays by 25% and enhancing operational efficiency. My approach to customer engagement is built on active listening, enabling me to understand client pain points and provide solutions that improve sales conversion rates and generate referrals.

Prior to my current role, I co-founded Smarket, a platform designed to help small businesses improve their digital marketing efforts and increase customer conversions. Through targeted marketing campaigns and customer acquisition strategies, I helped grow the platform’s user base to 2,000 within six months. Additionally, I played a key role in the establishment of the Arewa Digital Marketers Forum, which provided training and marketing solutions to small businesses, helping them navigate the digital space effectively.

My expertise spans various aspects of business development, including sales and negotiation, customer relationship management, business analytics, and problem-solving. I am highly skilled in digital marketing and customer acquisition, leveraging data-driven insights to craft impactful marketing strategies. My ability to foster strong client relationships, coupled with my strategic mindset, allows me to create sustainable business solutions that drive long-term growth.

Beyond my professional experience, I am currently pursuing a BSc in Economics at Miva University, further strengthening my analytical and strategic thinking abilities. My academic background, combined with my hands-on experience, enables me to approach business challenges with a well-rounded perspective.

I am passionate about helping businesses succeed by providing innovative solutions that address their unique challenges. Whether it’s through negotiation, marketing, or strategic problem-solving, my goal is to create value for businesses and their customers. My ability to adapt to changing market dynamics, coupled with my strong communication and leadership skills, makes me an asset in any business development or sales-driven role.

Outside of work, I enjoy reading psychological thrillers and taking long walks, both of which help me stay creative and focused.