Abu Sahadat Md Masum

Hi, I’m Abu Sahadat Md Masum. With over 9 years of experience in digital advertising operations and campaign management, I’ve built my career on making sure every campaign runs smoothly, delivers results, and builds trust with clients.

I specialize in programmatic advertising, campaign optimization, and client management. Over the years, I’ve worked across 7+ different DSP and DFP platforms, including Simpli.fi, Google Campaign Manager, and Google Ad Manager, helping brands in the USA, Europe, APAC, and Australia achieve their marketing goals. My expertise covers the full cycle of ad operations—campaign setup, trafficking, targeting, optimization, troubleshooting, QA, and performance reporting.

One of my biggest strengths is bridging execution with communication. I not only manage and optimize campaigns but also maintain strong relationships with international clients, understanding their needs and turning them into actionable strategies. I’ve also led teams of up to 80 members, trained 50+ new hires, and developed process documents that improved efficiency and reduced campaign errors.

My hard skills include:

• Programmatic Advertising & DSP Platforms (Simpli.fi, DFP, Google Ad Manager, Campaign Manager)
• Campaign Optimization (CPC, CPM, CPA, PPC, CPI)
• Ad Trafficking & Creative Management (display, video, and rich media ads)
• Analytics & Reporting
• Quality Assurance & Troubleshooting

My soft skills are equally important to me:

• Strong communication with global clients
• Team leadership and training
• Problem-solving under pressure
• Time management and multitasking
• Public speaking and presentation (as an active Toastmaster leader)

What sets me apart is that I don’t just “run ads”—I focus on delivering measurable outcomes while making the process easier for both clients and teams. Whether it’s cutting campaign setup time, improving QA accuracy, or finding a quick solution to a complex issue, I approach every project with an eye for detail and a drive to get results.

If you’re looking for someone who can combine technical expertise, client communication, and leadership to ensure your digital campaigns succeed, I’d love to be part of your journey.