Abu

IS Classification: A-Public A: Ottawa, Ontario, Canada M: - E:- Abu Aruna Product Development |Customer management | Business Development| Business Analyst PROFESSIONAL SUMMARY I am currently a Business Analyst with over 15 years of experience in Business analysis, Sales, Business development, and Product Management, managing end-to-end product lifecycles from discovery to release. I am a vigorous advocate of people improvement, with proven expertise in a coaching and mentorship function with solid technical knowledge. I also Understand the FinTech, SaaS & Cloud markets with Azure certification. CORE COMPETENCIES ● Documentation ● IoT ● VOIP ● Software development ● Agile & Waterfall deployment ● Business process modeling ● IT Skills i.e MS Project / MS Office ● ● ● ● ● ● ● ● Process improvement Business development Customer management Cloud Skills i.e AWS and Azure Product / Business Development Relationship management Management reporting & presentations Strategy development & implementation EXPERIENCE Business Analyst: Business System Global lifelines • • • • • • • • Jun 2022 – Date Lead workshops with business stakeholders to confirm requirements, take on problem statements and communicate clearly and effectively to the team and the wider business. Responsible for creating epics, user stories, test cases and functional specifications, whilst documenting E2E Business Processes, with overall responsibility for product backlog grooming and sprint planning/prioritization. Facilitated the dialogue with all key stakeholders to make value-driven decisions and ensure the development team understands requirements to ensure quality and delivery. Identified any problems and recommended future enhancements based on analysis and understanding of business processes. Analyzed the gaps and interdependencies across the business to ensure risks are managed and stakeholders remain informed. Monitoring the pulse and morale of the teams, influencing the team spirit, and creating excitement around the deliverable. Utilizing Asana / Dev Ops to track and effectively communicate team velocity, burn down charts and sprint/release progress to the team. Promoting an empowering and self-organizing team by shielding the team as necessary to establish a trusting and safe environment for raising problems, defining solutions, and committing to milestone deliveries. IS Classification: A-Public IS Classification: A-Public Product Manager IoT & Unified Communication Vodacom Business • • • • • I have led the product go-to-market activities, from ideal to market, providing technical guidance and mentorship while driving user adoption of over five new features and managing product feedback cycles. While working collaboratively with Products, Design, and Marketing teams in bringing new features to life by infusing customer and market insights back into the core product. Which has contributed to avg of $200,000 in additional channel revenue. Leading the strategy and development of a robust and innovative Internet of Things (IoT) ecosystem, including defining platform requirements, customer experience (e.g. digital touchpoints, P&S, service concept), and market strategies, grown the IoT portfolio by 22% YoY. Products developed include Fleet management, Smart city Projects, Push-to-Talk, ATM IoT. Created a product strategy that included core positioning of IoT in the Retail, Logistics, Financial & Oil, and gas verticals while achieving revenue growth of 15% YoY and adding over 50 new customers to the network. Overhauled and managed the Product & Engineering Team to develop and launch approved products and services and successfully launched over five IoT products that have generated revenue over $2M annually. Ensuring information about the company's portfolio is clearly understood both internally and externally in the most professional and accessible way by using brochures, town hall meetings, etc Enterprise Business Manager SAMSUNG ELECTRONICS WEST AFRICA • • • Apr 2016 to May 2022 May 2014 to March 2016 Designed and implemented sales plans and strategic direction that grew sales of Enterprise solutions in the West Africa Region. While Collaborating with all product and sales divisions to build winning business products, generating increase revenue by over 25% YoY on average. Created and established effective sales teams to drive development at the Enterprise level to enhance relationships and drive sales. Provided product marketing strategy from introduction through end-of-life on the Samsung GrandPrime Phone, resulting in> $300K in the First Year of launch. Coordinated with UX teams to champion Geo requirements and value proposition to deliver a locally relevant, differentiated, and holistic customer experience when using features across different Samsung products. This led to reduced time to market by as much as six months and increased customer retention and loyalty. IS Classification: A-Public IS Classification: A-Public Product Development (Customer Lifecycle Management) MTN Telecommunications May 2009 to March 2014 • Conducted telemarketing on products and services to a prospective client • Implemented various value-added campaign initiatives to increase revenue above 15% • Communicated an understanding of target market needs and assist in developing relevant campaigns accordingly • Designed, facilitated, and conducted customer surveys to produce value-adding reports for informed decision-making • Abreast of new telecoms products, services & customer loyalty initiatives developed by competitors and informed the business accordingly • Resolved escalated queries by customers promptly and shared feedback within the agreed SLA’s • Generated monthly business reports on each product campaign executed. EDUCATION • Certified SAFe Scrum Master • Power BI & Data Analysis, B2W Group, United Kingdom • Business Analyst Certification, Market Effects, United Kingdom • Masters Business Administration, University of Lagos • Product Development & Management Certification, MTN Academy • BSc Geography, University of Benin IS Classification: A-Public -