ABOUT
Abraham Steve is a Marketing Expert with over ten years' experience in
the Sales and Marketing Industry. He has helped brands both local and
international reposition, disrupt and scale growth concurrently, while
driving high conversion rate and cutting cost on even the most
elaborate campaign budget.
ABRAHAM
STEVE
MARKETING
EXPERT
CONTACT
101 New Stadium Road, Uyo,
Akwa Ibom State | 520222
--abrahamsteve.com
SKILLS
GRAPHICS DESIGN
WEB DESIGN
UI/UX
PRODUCT DESIGN/DEV.
CONVERSION RATE
OPTIMIZATION
COPYWRITING
WORK HISTORY/EXPERIENCE
4FLOURISH RESEARCH INSTITUTE -
06/2021 - (Current)
HEAD OF PRODUCT MARKETING
=Carried out brand audit to discover prospective customers
archetype, conducted interviews and carried out structured research to
gain insights into their under-served needs. Deployed relational data
analytics to discover best-fit product for target audience; worked with
the production team of the company for actual prototype/launch.
=Redesigned a responsive yet visually appealing interface for their elearning platform. Leveraged the use of bold imagery and persuasive
copy/content to convey context. Being clearly optimized for
conversion, we witnessed a total of 70% increase in click throughs covering not just registration of students but also actual purchases on
the platform.
=Planned and ran a 3-month advertising/marketing campaign for the
brand, crafted/tailored messaging to target audience to ignite interest
to their career led programs and fellowships. Had over 150 people
show-up for the program.
=Integrated web/mobile analytics to capture users data as they
navigated through the various products/services on the platform. This
we did to further enhance the user experience, drive retention and
overall engagement across these devices/platforms.
=Led teams, facilitated partnership meetings with organizations such
as IBM, Google, Facebook, Equality Learning, ILO, MIT and AFDB to
accelerate a more multi-sectorial adoption of technology focused
career programs to bridge United Nations SDG by 2050.
4IBOM ELIBRARY -
08/2020 - 03/2021
SALES STRATEGIST/DIGITAL MARKETER
CONTENT DESIGN/
DEVELOPMENT
BUSINESS INTELLIGENCE
DATA ANALYTICS
GOOGLE ANALYTICS
A/B TESTING
ARTIFICIAL INTELLIGENCE
DIGITAL MARKETING
SALES FUNNEL AUTOMATION
=As part of Marketing/Business Development Unit, was involved
in brainstorming sessions to develop a winning campaign strategy
for the Ibom elibrary in Akwa Ibom State. Develop content ideas
and managed marketing campaign to over 10 million prospects
within and outside the state that resulted in generating over 200
high value leads per region - interested in e-resources and other
educational learning softwares.
=Produced brand assets and campaign materials in eye catchy
still graphics, info-graphics, explainer videos, and other branded
materials. Develop content ideas and managed social media
accounts, attended to enquiries, social listening and other brand
related questions on the platform.
=Fostered innovation, secured partnership with relevant sponsors
within and outside Nigeria for the brand. Facilitated resource and
entrepreneurial training for 100 Primary and Secondary School
Children in an INDIGO skill acquisition program
BRANDING
4EUREKA LABS -
06/2018 - 01/2020
MARKETING/DESIGNER INTERN
MARKETING
MACRO/MICRO ECONOMICS
CORPORATE FINANCE
SOFTWARE/TOOLS
PHOTOSHOP
ILLUSTRATOR
=As part of Digital Media Campaign strategist for the election bid
of an Executive Governor of Akwa Ibom State, participated in
brainstorming/Design Thinking session to develop a wining digital
campaign strategy. Produced brand assets and campaign
manifesto in eye catchy still graphics, info graphics, explained
video, animated illustration, short title and openers, vox pop,
designed branded T-shirts, developed content that drove traffics
to campaign assets, reached over 1 million properties voters etc.
=Helped train over 400 individuals, SMB’s & Corporate
organizations on Digital/Design/Development Skills - in
collaboration with Google Digital Skills For Africa Project.
=Fostered Information and Communication Technologies in
teams and remained proactive and constantly took initiative to
achieve desired outcomes.
ADOBE XD
EDUCATION/CERTIFICATIONS
FIGMA
SKETCH
4BACHELOR’S DEGREE: QUANTITY SURVEYING AT UNIVERSITY OF UYO, NIGERIA
AFTER EFFECTS
PREMIER PRO
Professional Degree covering areas such as Cost Accounting,
Project Managment, Building/Achitectural Design/Construction
4HIGH SCHOOL CERTIFICATE: SSCE/WASSCE DAYSPRING COMPREHESIVE COLLEGE, EKET, NIGERIA
FUSION 360
06/2013 10/2020
08/2007 07/2013
Studied and grew in sciences and moved to higher institution of
learning after successful completion of my high school year
WORDPRESS
HTML/CSS/JAVA SCRIPT
REACT/REACT NATIVE
CERTIFICATIONS
4DIPLOMA IN GRAPHICS DESIGN
AT SHAWN ACADEMY
SWIFT
4DESIGN THINKING
AT LINKEDIN LEARNING
ANDROID STUDIO
PYTHON
R/R-STUDIO
AT GOOGLE
AT GOOGLE
SALESFORCE
4BUSINESS ANALYTICS
AT COUSERA
AT COUSERA
- 04/2021
- 07/2021
- 10/2021
4MOBILE DEVELOPMENT
AT FACEBOOK
MICROSOFT POWER BI
- 02/2021
4EXCEL FOR BUSINESS
AT COUSERA
ZAPIER
- 05/2020
4UI/UX SPECIALIZATION
4DATA ANALYTICS
HUBSPOT FOR BUSINESS
- 09/2020
4IAB DIGITAL MARKETING AND MEDIA FOUNDATIONS
CERTIFICATION
BIG QUERY
IBM WATSON
- 07/2020
4DIGITAL MARKETING SPECIALIST
AT LINKEDIN LEARNING
RUBY ON RAILS
- 06/2018
- 04/2022
SOFT SKILLS
BEHAVIOURIAL PSYCHOLOGY/
ANALYTICS
þ
WEBSITES, PROJECTS & SOCIAL LINKS
4abrahamsteve.com
4linkedin.com/in/absteve
4facebook.com/abstevee
DESIGN THINKING/PROBLEM
SOLVING
LEADERSHIP
4behance.net/bonth
4behance.net/phurahdesigns
4youtube.com/watch?v=GrTqRz_UKrI
4youtube.com/watch?v=7uC1BarJU54&t=426s
TEAMWORK & COLLABORATION
SALES/PERSUASION
4bit.ly/GoogleGDSA
4blog.abrahamsteve.com/a-new-way-from-a-z
4abrahamsteve.com/#publication
PUBLIC SPEAKING
COMMUNITY MANAGEMENT
Hobbies
Training, Coaching, Reading,
Strategy, Movies, Sports, Speaking
Music, Listening To Podcast.
Life’s Goal
I believe every business can
enact positive change on the
society and foster innovation if
empowered with the right
tools, ideas and leadership. It
is my goal partnering with such
organizations to make this a
reality.
© 2024 - abrahamsteve.com
All rights reserved
Æ
REFREES
4Uplift Kingsley
Lead Researcher - Flourish Research Institute
upliftsam@flourishcomputers.com
-, -Uko George
Business Analyst/Developer - Eureka Labs--, -
- On Netflix
- Casestudy
- Google DSA Training
- Amazon review
- Recent publications
