Abisuga Gbolahan
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https://www.linkedin.com/in/abisuga-gbolahan/
Skills
Social Media Marketing
Influencer Marketing
Paid Media Advertising
Video Content Creation
Content Writing
Content Strategy
Email Marketing
Graphic Designing
Google Analytics And Reporting
Problem-Solving
Creativity
Effective Communication
Objective
I am a marketing leader with 4+ years experience leading high-performing teams across consumer-focused
products and innovative web3 solutions. Outside work, I host "Chat With Legend" a Twitter Space focused on
Marketing
Experience
Blockscratch
Nov 2024 - Jan 2025
Marketing Lead (Contract)
• Spearheaded a collaborative effort with Minipay's Advent Calendar Campaign, leveraging Key Opinion Leaders
(KOLs) to drive awareness and user engagement.
• Boosted daily transactions on Blockscratch by 50% (250k to 500k)
• Increased user retention by 40%
• Scaled home screen views and advent page views to reach millions and thousands of viewers, respectively
• Uplifted onboarded users by 50%
• Grew page followers by 40% and engagement by 200%
• Developed and executed the content marketing strategy
• Led paid advertising efforts to maximize campaign ROI
• Positioned Blockscratch as one of the fastest-growing consumer crypto apps in crypto history
XLords
May 2024 - October 2024
Marketing Lead (Contract)
• Crafted entertaining and informative social media and meme content that resonated with the community,
driving consistent growth and interaction.
• Grew engagement and users acquisition rate by 50% through targeted content, and collaborations with KOLs.
• Created meme content that received thousands of views, increasing brand visibility and appeal by 200%
• Maintained a 40% weekly active user rate in the Telegram community which led to high engagement and
participation.
• Acquired users feedback through data collection and engagement in the community.
Contentre
Jul 2023 - Aug 2024
Digital Marketing Specialist
• Increased website traffic by 30% through targeted SEO keywords.
• Created a content strategy that resulted in a 50% increase in social media engagement.
• Developed and implemented an SEO strategy that increased organic search traffic by 40%.
• Collaborated with the team to create a content marketing campaign that generated 20% increase in leads.
• Improved content engagement metrics by 20% through A/B testing and optimization.
Lagos Digital Marketing Training
January 2023 - March 2023
Marketing Intern
• Crafted compelling content for social media and email marketing campaigns, driving engagement and
conversions.
• Implemented a comprehensive email marketing strategy which resulted in a 25% increase in email open rates
and a 50% boost in click-through rates.
• Conducted in-depth marketing analysis, examining metrics to refine marketing strategy.
• Collaborated with cross-functional teams, including sales, and product to align marketing strategies.
Boomplay
February 2021 - December 2022
Boomplay Influencer and Content Writer
• Generated over 1000 captivating music and celebrity news content, driving audience interest and loyalty.
• Implemented a content marketing strategy which led to a 300% increase in daily engagement and views.
• Improved social media response rate by 70%, ensuring timely and effective engagement with the audience.
• Collaborated with influencers to execute successful social media contests and giveaways which increased
engagement and followers by 50%
• Conducted in-depth marketing analysis and provided data-driven recommendations to refine future content
and marketing strategies.
Education
EntryLevel
2023
Growth & Digital Marketing
95%
Coursera
2024
Decentralized Finance Infrastructure
90%
University of Lagos
Law
Projects
Opportunities With Flutterwave
• Achieved 30% open rate and 15% conversion rate, exceeding industry benchmarks.
• Reduced customer support queries by 20% by providing timely and relevant information.
• Boosted new user sign-ups by 15%, expanding Flutterwave's customer base.
• Improved customer retention by 20%, reducing churn and increasing loyalty.
2023
