ABIMBOLA OGUNREMI
📍 Lagos, Nigeria
Professional Summary
Creative and passionate Digital Strategist with a passion for crafting engaging, persuasive, and conversion-focused content. Experienced in creating copy that aligns brand voice with business objectives. Skilled at transforming ideas into clear, compelling narratives that drive engagement, loyalty, and sales.
Core Skills
Copywriting & Content Strategy, Brand Storytelling, SEO Writing & Keyword Research, Social Media Campaigns, Email Marketing, Market & Audience Research, Ad Copy & Landing Pages, Creative Concept Development, Proofreading & Editing
Professional Experience
Freelance Copywriter / Digital Marketing Specialist
Self-employed | 2024 – Present
- Write persuasive, audience-targeted copy for lifestyle, finance, and food brands.
- Develop brand tone and messaging frameworks that align with client goals.
- Create SEO-optimized web and social content for improved engagement.
- Collaborate with creative teams to deliver high-converting campaign materials.
Retail Relationship Manager
Union Bank of Nigeria | 2024 – 2025
- Developed client communications and campaign briefs for youth-focused banking products.
- Improved customer engagement through targeted storytelling and digital campaigns.
- Drove sales and deposit growth through strategic relationship management.
- Crafted client pitch decks and internal marketing materials.
Education
B.Sc. International Relations — Bowen University,, Nigeria
Certifications
- Google Digital Marketing Fundamentals — Google Digital Garage
- Content Marketing Certification — HubSpot Academy
- SEO Certification — Semrush Academy
Soft Skills
• Creative Thinking,
• Strategic Communication
• Research & Analysis
• Adaptability
• Time Management
