Abigail Macuha

✦ WHAT I DO (AND HOW IT CREATES IMPACT)

I help brands grow by turning their social media into a clear, compelling story, not just a stream of random posts.

Using storytelling frameworks, content strategy, and smart systems, I create content that builds trust, attracts the right audience, and moves people to take action.

I don’t post just to stay visible.

I build content that connects, nurtures, and converts.

Clients usually work with me for:

✦ Social Media Strategy & Content Planning

✦ Content Scheduling & Calendar Management

✦ Graphic & Short-Form Video Creation

✦ Copywriting for Posts & Captions

✦ Hashtag Research & Implementation

✦ Engagement & Community Management

✦ Analytics, Optimization & Growth Tracking

📊 REAL-WORLD RESULTS (LOCAL BUSINESS CASE)

For a local service-based business I managed:

• Repositioned their brand from low visibility and inconsistent posting to a recognizable local presence

• Increased local reach and page visibility by ~60% within the first few months

• Improved content consistency, engagement, and audience recall

• Supported a noticeable increase in inquiries and sales, directly linked to stronger online visibility and trust

This was achieved through:

✔ Strategic storytelling (educational + trust-building content)

✔ Consistent posting systems

✔ Local-focused content and visibility strategy

✔ Active engagement and community interaction

(Results vary by industry, but the strategy is repeatable.)

✦ CONTENT SYSTEMS, CRM & SMART WORKFLOWS

Great content works best when paired with structure.

I help brands install simple, scalable systems so leads are captured, followed up, and nurtured — not lost.

Includes:

✦ CRM setup & automation using GoHighLevel

✦ Lead capture & follow-up workflows aligned with content

✦ Content systems via Notion, Trello & Google Workspace

✦ Processes that save time and reduce decision fatigue

✦ PLATFORMS I WORK WITH

✦ Facebook

✦ Instagram

✦ LinkedIn

✦ Google Business Profile

Each platform is used strategically, not automatically.

🚀 READY TO TURN VISIBILITY INTO SALES?

If your social media looks active but isn’t:

• Driving inquiries

• Building local trust

• Supporting sales

I can help you turn it into a story-driven system that positions your brand and supports real business growth.

📩 Send me a message if you’re ready to:

✔ Increase visibility

✔ Strengthen brand positioning

✔ Turn content into a sales-supporting asset