Abigail

Abigail Kimani​- |- Professional Summary Results-driven marketing professional with 4 years of comprehensive experience in social media marketing, email marketing, Facebook advertising, digital marketing, and content marketing. Proven ability to develop and execute data-driven strategies that enhance brand visibility, engage audiences, and drive measurable results. Skilled in leveraging analytical tools, creating targeted campaigns, and collaborating with cross-functional teams to align marketing efforts with business objectives. Skills Hard Skills ●​ ●​ ●​ ●​ ●​ ●​ ●​ Social media management and strategy Email marketing campaigns and automation Facebook Ads campaign creation and optimization SEO and digital marketing analytics Content creation and strategy development Data analysis and performance reporting Proficiency in tools: Klaviyo, Google Analytics, Meta Ads Manager, HubSpot, Canva, Hootsuite Soft Skills ●​ ●​ ●​ ●​ ●​ Excellent written and verbal communication Creativity and innovation Strong attention to detail Problem-solving and adaptability Team collaboration and leadership Professional Experience Social Media Marketing Manager​ Vibrant Digital Agency | Nairobi, Kenya | January 2022 – Present ●​ Developed and executed social media strategies across platforms including Facebook, Instagram, Twitter, and LinkedIn, achieving a 40% increase in follower engagement over two years. ●​ Created and scheduled content using tools like Hootsuite, maintaining a consistent brand voice and aesthetic. ●​ Analyzed social media performance metrics and adjusted campaigns to maximize reach and ROI. ●​ Collaborated with graphic designers and copywriters to produce visually engaging and high-performing content. Email Marketing Specialist​ BrightPath Marketing Solutions | Nairobi, Kenya | June 2021 – December 2021 ●​ Designed and implemented email campaigns using Klaviyo, achieving a 25% improvement in open rates and a 15% increase in click-through rates. ●​ Conducted A/B testing for subject lines and content, optimizing email performance. ●​ Built and segmented email lists to deliver personalized and targeted messaging to diverse audiences. ●​ Provided detailed performance reports and recommendations for campaign improvement. Facebook Advertising Consultant​ AdBoost Experts | Nairobi, Kenya | January 2020 – May 2021 ●​ Managed Facebook Ads campaigns, increasing ad conversions by 30% through precise targeting and compelling ad creatives. ●​ Conducted keyword research and audience analysis to optimize ad relevance and reach. ●​ Monitored ad performance using Meta Ads Manager and adjusted budgets and strategies for maximum ROI. ●​ Delivered monthly performance reports and insights to clients, driving data-backed decision-making. Content Marketing Specialist​ Creative Edge Studios | Nairobi, Kenya | January 2019 – December 2019 ●​ Produced high-quality blog posts, website copy, and social media content that aligned with brand messaging. ●​ Conducted SEO keyword research to optimize content for search engines, boosting organic website traffic by 20%. ●​ Collaborated with designers and developers to ensure cohesive content and visuals. ●​ Tracked and analyzed content performance metrics, providing actionable recommendations to improve engagement. Education Bachelor’s Degree in Marketing​ University of Nairobi | Graduated December 2023 Certifications ●​ ●​ ●​ ●​ ●​ Google Digital Marketing Certification HubSpot Content Marketing Certification Klaviyo Email Marketing Strategy Certification Facebook Blueprint Certification in Ads Management ALX Certificate in AI Career Essentials Responsibilities and Accomplishments ●​ Developed data-driven social media strategies to enhance brand visibility and engagement. ●​ Managed Facebook Ads campaigns, driving measurable growth in lead generation and sales. ●​ Created and executed email marketing campaigns that improved customer retention and engagement. ●​ Produced SEO-optimized content that increased website traffic and conversions. ●​ Collaborated with cross-functional teams to align marketing initiatives with overall business goals. References available upon request