Abida Barnaby

I am a dedicated and ambitious Sales and Marketing Specialist with a strong foundation in business administration and hands-on experience in driving sales growth and brand visibility. Currently pursuing my Bachelor’s in Business at MIU City University, I combine academic knowledge with real-world expertise to deliver impactful marketing strategies and customer-focused sales solutions. My career journey reflects a balance between creativity, analytical thinking, and the ability to build meaningful client relationships.

As a freelancer, I specialize in sales, digital marketing, social media management, and graphic design. I have successfully worked with companies such as Paraiso Trailers, where I designed visually appealing promotional materials and developed marketing campaigns that boosted engagement and brand recognition. My ability to create content, monitor analytics, and adjust strategies has proven effective in enhancing online presence and generating leads.

In addition to marketing, I bring solid sales experience through my work with Vacation Rental Associates and Get Rentals Now. At these companies, I excelled in outbound cold calling, client retention, and consistently meeting KPIs in competitive, high-volume environments. I averaged 200–500 calls per day, secured multiple transfers, and exceeded weekly sales targets by leveraging persuasive communication and relationship-building skills. These roles enhanced my resilience, adaptability, and ability to close sales in both B2B and B2C contexts.

Beyond technical skills, I am recognized for my leadership, teamwork, and critical thinking. As a former Second Deputy Head Girl and President of the Music Club at Old Harbour High School, I demonstrated the ability to lead teams, manage projects, and inspire others to achieve shared goals. My academic achievements, including a distinction in City and Guilds Mathematics Stage Three and high performance in CSEC and CAPE subjects, highlight my commitment to continuous learning and excellence.

Looking ahead, my goal is to continue building a strong freelance career in sales and marketing while contributing to businesses that seek to strengthen their brand identity and expand their customer base. I bring a unique mix of creativity, problem-solving, and persistence that allows me to adapt strategies for different industries and audiences. Whether it’s designing a marketing campaign, managing social platforms, or closing high-value sales, I am driven to deliver measurable results that support business growth.