Abhishek Nagar

Abhishek Nagar Sony-World, Koramangala - |-| https://www.linkedin.com/in/abhishek-nagar-%E2%98%81%EF%B8%8F-48b405115 https://www.salesforce.com/trailblazer/anagar78 Objective Experienced Salesforce Marketing Cloud Specialist recognized for successfully leading complex projects to enhance marketing automation and customer engagement within diverse Salesforce environments. Demonstrates expertise in configuring and customizing Salesforce CRM applications, specifically in Marketing Cloud solutions like Exact Target, Journey Builder, and Email Studio. Holds valuable industry skills with a comprehensive grasp of data-driven decision-making in Salesforce marketing utilities. Committed to leveraging specialized knowledge to propel innovative solutions and sustained outcomes in a senior role. Educational Qualification RTU 2014 - 2018 B.tech Certifications • Salesforce.com Certified Administrator (ADM 201) • Salesforce.com Certified Platform Developer 1(PD1) • Salesforce.com Certified Sales Cloud Consultant • Salesforce.com Marketing Cloud Email Specialist • Salesforce.com Pardot Specialist • Salesforce Marketing Cloud Administrator: Experience Summary Appistoki Pvt Ltd Salesforce Technical Lead ResMed India Pvt Ltd Salesforce Marketing Cloud Specialist • Current Role and Responsibilities: 1.Gathering requirements from clients 2.Solution implementation 3.Deployment 4.Project delivery 5.Testing and quality assurance 6.Documentation 7.Client training and enablement Feb 2019 - Oct 2022 Bangalore Oct 2022 - 2025 Project#1 ANZ/AMR/APAC • The aim of the project is to set up a Email Studio, Mobile Studio(SMS, Push Notification, WhatsApp), Journey Builder, Automation Studio, Contact Builder, Content Builder, Rest API, Package Manager, Reports and Marketing cloud intelligence, Postman etc. • Responsible for technical requirements, design, development, documentation and training. • Configuring all the social channels like WhatsApp, My Air Application for push notification etc. • Configures sales Cloud with the SFMC. • Setup reports, and marketing cloud intelligence dashboards. • Setup the users, roles, business unit and domain approval, Ip warming, sender profile, delivery profiles. Send classification etc. • Setup package using rest api and inserting the record in the data extension and trigger the email with help of the journey builder and used the postman for testing. • Setup preference center with help of cloud pages and created a form using ampscript. • Setup 50+ journey's with help with different data points and used the SQL, automation studio and contact builder for the dynamic data (contact data). • Setup different brand within a single business unit. • Setups google analytics and web analytics with in sfmc and used the litmus for email rendering testing. • Based on the click on the image from the email, we have updated the engagement score with help of ampscript. Del Monte • The aim of the project is to set up a social studio with different social channels like- Facebook, Instagram, Twitter, etc. Based on the social persona's activity create a case in service cloud. • Responsible for technical requirements, design, and development. • Configuring all the social channels like Facebook, Twitter, Youtube, etc. • Configures service Cloud with the social studio. • Setup reports, dashboards, and workbench for the social studio. • Setup the topic profiles • Setup roles for system admin and as well as the workspace level • Setup the label, and approval rules before publishing the post for the social studio. Harsha Electronics • Integration with sales cloud for sending emails to Contacts Based on the different criteria and as well as sending the SMS, configuration of the social studio and advertising studio.Using social studio created case in service cloud and setup lead management flow as well as a chatbot on the experience cloud • Responsible for technical requirements, design, and development. • Configuring all the social channels like Facebook, Twitter, Youtube, etc. • Configures service Cloud with the social studio. • Setup reports, dashboards, and workbench for the social studio. • Setup the topic profiles • Setup roles for system admin and as well as the workspace level • Setup the label, and approval rules before publishing the post for the social studio. • Configuring users, Sender, and Delivery profiles in the marketing cloud. • Configures Marketing Cloud Connector and integrates Salesforce and Marketing Cloud Accounts. • Developed email templates and A/B Testing. • Send the SMS using a mobile studio. • Implemented the advertising studio for Facebook, google business and Twitter. • Created journey Builder to send emails to campaigns as per requirement. • Worked on Contact Builder, Data Extensions, Journey Builder, and Email apps in Marketing Cloud(Exact target Cloud). BMDP • It was an exciting marketing cloud implementation. • Responsible for solving the issues. • Generate the reports after sending the emails using email studio. • Setup cloud pages. • Upload new subscribers using data extension. • Worked on various kinds of Permission Sets, Workflow, and Email Templates. • Configuring Users, Roles, Send classification, Sender, and Delivery profiles in the marketing cloud. Carework Foundation • Careworks Foundation is a non-profit organization. We have 2 Parts here, Donor Management System And Volunteer Management. • Donor's:- It will come from the web to lead. After the filling and submission then he will get an email. Then once the lead converted donor will be created inside the system And as well as the Owner will receive the email. Now he can make the donation there whatever transaction he made we have sent the donation receipt to a particular donor. After that we can manage the allocation means whatever amount he is using in the different programs according to that we can use the amount. and as well as We can send them an 80g form. • Volunteers: Volunteers can come from the web to lead once he has submitted the details. Then automatically volunteer-created inside the system. As well as whatever company Name he has filled it will create the record inside the account. If he is not filling the company name in web lead form then automatically it will come under the careworks foundation Account. And he needs to select the project name on the web to lead. Another way is we can add multiple volunteers using the lightning component and we can create manually. Now according to the time spent on each project volunteer rating will specify. and they can check in and check out using a QR-Code scanner.it will track the current location and how many hours they spent on the project. • Worked on different Standard and Custom objects and Record Types, Fields, Profiles, Users, Page Layouts, Search Layout, Compact Layout, Data Filters, Validation Rules, Formula Fields, workflows, and Process Builders. • Worked on Email Templates, Email Alerts. • Worked on different Sandbox Environments and Deployment using Change Set. • Migrated data from CSV files to SFDC using the Apex Data Loader. • CreatedApex triggers and Visual force pages, Lightning Components for this application. • Written test classes for apex classes and triggers. • Worked on the web to lead donor and volunteer management. • Give training to clients and prepare the documentation after completing the project. Gojek • From the employee portal one gojek employee raise tickets or cases it's going to assign the agent portal or salesforce service cloud agent.if it is an issue then going to assign the agent and he is going to work on the issue and closed once closed automatically trigger the survey. and if it is a request then first it will go for the approval once approved then he will work on the case and close the case and send a survey. • Worked on different Standard and Custom objects and Record Types, Fields, Profiles, Permission Sets, Queues, Public groups, Users, Page Layouts, Search Layout, Compact Layout, Validation Rules, Formula Fields, workflows, and Flows, Approval Process. • Worked on Case Assignment Rules, Escalation Rules, Milestone, Entitlement, Knowledge Articles, Web to Case, Email to Case, Support Process Configurations, Chatter Configurations, Single Sign-on, Chat Bot. • Worked on Email Templates, Email Alerts. • Worked on different Sandbox Environments and Deployment using Change Set. • Migrated data from CSV files to SFDC using the Apex Data Loader. • Created Apex triggers, and Apex classes for this application. • Written test classes for apex classes and triggers. • Give training to clients and prepare the documentation after completing the project. Cult-Fit • Setup web to lead after lead conversion fields values will flow from lead to account, contact, and opportunity and after the opportunity adds the products and generate the quotation. Once the Opportunity is closed automatically create the program management and associate it with the multiple tasks and create renewal opportunities based on the program management AR Invoice and Receipt going to generate based on their ERP System. • Worked on different Standard and Custom objects and Record Types, Fields, Profiles, Users, Page Layouts, Search Layout, Compact Layout, Validation Rules, Formula Fields, workflows, and Flows. • Worked on Email Templates, Email Alerts, and designing the quotation. • Worked on different Sandbox Environments and Deployment using Change Set. • Migrated data from CSV files to SFDC using the Apex Data Loader. • Created Apex triggers, Apex classes, batch classes, and scheduler apex for this application. • Written test classes for apex classes and triggers. • Give training to clients and prepare the documentation after completing the project. • Setup web to Lead. Intellecap • Setup web to lead after lead conversion fields values will flow from lead to account, contact, and opportunity and after the opportunity adds the products and generate the quotation. Visitors fill out different forms from their website and information captured on the lead object. • Worked on different Standard and Custom objects and Record Types, Fields, Profiles, Users, Page Layouts, Search Layout, Compact Layout, Validation Rules, Formula Fields, workflows, and Flows. • Worked on Email Templates, Email Alerts, and designing the quotation. • Worked on Deployment using Change Set. • Migrated data from CSV files to SFDC using the Apex Data Loader. • Created Apex triggers, Apex classes, and lightning components for this application. • Written test classes for apex classes and triggers. • Give training to clients and prepare the documentation after completing the project. • Set up web to Lead. Course5i Intelligence First Phase • Respective to the particular person according to the birthday date they will get the notification. And for 90 and 120 days sending email notifications to particular contact and owner. Mostly data insertion work. • Worked on different Standard and Custom objects and Record Types, Fields, Profiles, Users, Page Layouts, Search Layout, Compact Layout, Data Filters, Validation Rules, Formula Fields, workflows, and Process Builders. • Worked on Email Templates, Email Alerts and process builders. • Worked on Apex classes, Triggers and Test classes, Batch classes, and Apex scheduler. • Worked on different Sandbox Environments and Deployment using Change Set.