ABHIRUPBANERJEE
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Skype: abhirup_banerjee31
Dynamic international sales, marketing and management professional with exceptional interpersonal and communication skills and an extensive background in the following broad-based competencies:
International Sales and Marketing
HORECA
Fmcg Institutional Sales
Export Sales
Product launching / Running a Business
New Business Development
Cold Calling, Face to face negotiation
Strategic Planning
Trade Marketing
Key Account Acquisitions
Fmcg modern trade Sales
Fmcg General trade Sales / Channel Sales
Client satisfaction
Relationship Buildings
Brief Overview
Demonstrated ability to promote products and services and secure and develop key accounts to maximize company profit.
Proven ability to cultivate productive relationships with key decision makers and manage to achieve corporate goals.
Proficient delivery of value added customer service by resolving customer issues & ensuring their satisfaction with the product and the service norms.
Strong skills as organizer, motivator, team player and a decisive leader with successful track record in initiating and implementing corporate programs.
An effective communicator with excellent relationship building & interpersonal skills.
Sales & Business Development
Formulating long and short term strategic plans to enhance operations, profitability & revenue;
Spearheading turnaround initiatives.
Overseeing sales & marketing operations, thereby achieving increased sales growth.
Utilizing client feedback and channelling inputs towards effective solutions.
Identifying streams for revenue growth & developing plans to build consumer preference.
Client Relationship Management
Handling shop-floor interactions with customers for effective resolution of customer grievances and obtaining feedback.
Maximising customer satisfaction matrices by providing pre & post sale assistance and achieving delivery and quality norms.
Employment Chronicle
‘Assistant Manager’ - International Country (Responsible for ‘Bangladesh, Sri Lanka, Afghanistan, Pakistan, Maldives, Bhutan and Nepal).
‘AMUL-Gujarat Co-operative Milk Marketing Federation Ltd’, January, 2015 to August, 2019 at Ahmedabad, India.
Have brief market knowledge about ‘Myanmar, Serbia (Eastern Europe), Kosovo (Eastern Europe) and Albania (South Eastern Europe)’.
Negotiated vendors and distributor contacts to have better control over distribution.
Developed various programs for increasing brand presence in market and facilitated sales.
Achieving established sales targets.
Range Selling.
Prepared campaigns focusing on various products, highlighting its key features.
Initiated various marketing & selling initiatives according to sale requirement.
Managed implementation of marketing & sales strategy.
Monitored all marketing and sales activities and prepared various promotion activities.
Analyzed marketing & sales programs and ensured facilitation of consumer awareness of products.
Handling a team of field sales representatives.
Translating marketing strategy into a HORECA strategy,defining guidelines for the trade operational plan.
Build and maintain the respective country’s HORECA database through integration and consolidation of HORECA assessments.
Develop and implement a Trade coverage plan for HORECA outlets.
Support Trade Marketing department in the definition of trade & route to market strategy, clarifying HORECA outlets’ requirements.
Define customer trading terms (e.g. bonus, credit, discounts) for HORECA outlets in the commercial planning, following guidelines from General Manager.
Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the HORECA channel.
Customising trade programmes for HORECA’s reality, Leverage programmes developed by Brand teams.
Minimising commercial risks in the HORECA channel.
Managing budget for trade programmes developed for the HORECA channel and operational expenses.
Managing the productivity & cost optimisation of the HORECA channel.
Propose goals and KPIs for the trade programmes developed for HORECA channel, and track ongoing results.
Develop credit risk directives for HORECA accounts.
Since From January ’2010 to December’ 2014 : ‘‘AMUL-Gujarat Co-operative Milk Marketing Federation Ltd’ at ‘Ghaziabad, Moradabad, East Delhi, Noida, India’ as ‘Field Sales Representative’.
Achieving established sales targets.
New Product Launching.
Range selling.
Giving regular feedback and information of our brand performance and competitive activity
Contribution to Local Activities
Supervise a team of distributor sales representatives.
Responsible for general co-ordination, scheduling of activities and orientation.
Insuring field discipline.
MIS reports
Launching of innovative products for staying in the market.
Placing the products in retail outlets for consumer benefit.
Prime importance is held by the primary and secondary sales.
Minimised commercial risks in the HORECA channel.
Managed budget for trade programmes developed for the HORECA channel and operational expenses.
Managed the productivity & cost optimisation of the HORECA channel (trade spend effectiveness).
Proposed goals and KPIs for the trade programmes developed for HORECA channel, and track ongoing results.
Developed credit risk directives for HORECA accounts.
Managed equipment and material, to ensure the maximisation of asset usage.
Champion innovation in development of trade programmes in order to ensure competitive advantage in the HORECA channel.
Ensured that HORECA team captures innovative ideas from customers and consumers.
September ’2008 to November ’2009 : ‘Surji Agro Foods Pvt Ltd’ at ‘Kolkata’, ‘Patna’, Ranchi’ India as ‘Sales Representative’.
Giving regular feedback and information of our brand performance and competitive activity
New Product Launching.
Managed Distributor’s for primary & secondary sales.
Range selling.
Branding and promotional activities
Contribution to local activities
Responsible for general co-ordination, scheduling of activities and orientation.
Insuring field discipline.
MIS reports.
Launching of innovative products for staying in the market.
Placing the products in retail outlets for consumer benefit.
Prime importance is held by the primary and secondary sales.
Reporting to Senior Sales Executive.
Academia
2008: ‘Post Graduate Diploma in Management’ - full time Residential batch), Marketing as major specialization and Finance as minor specialization, from Master School of Management, Meerut, India.
2004: Business Programmer DOEACC ‘O’ Level from DOEACC Society, Under Govt of India.
2004: ‘Bachelor of Commerce’ Under Calcutta University, West Bengal, India.
2001: 12th in Commerce from B.N.N.V School, Under W.B.C.H.S.E Board, West Bengal, India.
1999: 10th B.N.N.V School, Under W.B.C.S.E Board, West Bengal, India.
Technical Skills
Proficient with: -
Advanced Excel (Pivot Table, Macros, VBA, Formula), Word, Power point, Tally, Internet.
Department of Statistics, University of Auckland, New Zealand
Big Data Analysis (Online). October, 2017 – November, 2017
Corporate Finance Institute, Canada
Certificate in Advanced Excel (Online). December, 2017 – January, 2018
Personal Dossier
Permanent Address : Ulitsa Krasnaya, Krasnodar, Russia.
Linguistic Abilities: English, Russian, Hindi, Bengali, Urdu.
Hobbies: Travelling, Interacting and mentoring people, Chess, Crosswords, Basketball.
I hereby declare that all the above information is true to my knowledge and it will be supported by original documents, when required.
Date:
Place: Krasnodar, Russia (ABHIRUPBANERJEE)
