Abhinav Prajapati
CONTENT STRATEGIST & WRITER
E -
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q linkedin.com/in/abhinav-prajapati/
q copybyabhinav.carrd.co/
Navi Mumbai, India
SUMMARY
Experienced Content Strategist and Writer with over 4 years of expertise in developing and executing effective content marketing strategies,
especially for B2B tech organizations. Proficient in leveraging market trends and consumer insights to craft high-quality, SEO-optimized content
that drives audience engagement and fuels brand growth. Adept at thriving in high-paced environments, delivering exceptional results with a
strong focus on quality and impactful outcomes.
SKILLS
Content Marketing
Brand Building
Content Strategy
Email Marketing
Cross-functional Collaboration
Tools:
Canva
Copywriting
Market Research
Project Management
MS Office 365
Google Workspace
SEO Writing
B2B Content
Social Media Marketing
Blog Writing
Grammarly
Technology Content
Account Management
Team Leadership
Content Writing
AI Tools
ChatGPT
Gemini
Claude
EXPERIENCE
Group Account Manager (Content Marketing)
Chimpzlab Communications Pvt Ltd
01/2024 - 11/2024
Mumbai, India
• Led content strategy development and execution for multiple client accounts specializing in Cybersecurity, IT, and Emerging Tech, driving
engagement and brand growth across digital and social media platforms.
• Collaborated with cross-functional teams to align content initiatives with client objectives and deliver exceptional results.
• Managed content calendars and editorial workflows, ensuring content adheres to brand guidelines and deadlines.
• Conducted monthly evaluations of social media and SEO initiatives, delivering key insights to clients to identify areas for improvement and
uncover growth opportunities.
• Crafted engaging social media content, including a mix of dynamic videos and static posts, which led to an 8% increase in organic LinkedIn
followers for a B2B tech client within 2 months.
• Developed and executed a comprehensive content strategy to produce SEO-optimized blogs and bi-weekly newsletters for a key B2B tech client
providing SaaS-based solutions, resulting in a 25% surge in organic website traffic in 3 months.
Social Media Strategist
Chimpzlab Communications Pvt Ltd
01/2020 - 12/2023
Mumbai, India
• Developed and executed social media marketing strategies for a diverse portfolio of clients, encompassing notable councils and initiatives
within the Indian Tech Industry Body.
• Successfully promoted clients' key initiatives, strengthened their brand positioning, and drove awareness for their services, products, and
webinar events across diverse platforms (e.g., LinkedIn, Facebook, Instagram, Twitter).
• Created and curated over 400 engaging social media content copies (text, infographics, visuals, videos) aligned with brand voice and audience
interests.
• Developed over 100 high-quality pieces of content, including thought leadership articles, niche blog posts, web copy, landing pages, and email
campaigns.
• Crafted social media ad copies for a major client leading to a 150% increase in webinar registrations.
• Fostered brand communities through active engagement and social listening.
• Generated detailed monthly reports outlining key social media metrics, campaign performance, and audience insights to track progress and
inform strategic decision-making.
• Strategically repurposed content across various platforms to enhance visibility and engagement.
Management Trainee (Business Analyst)
Mu Sigma Business Solutions Pvt Ltd
05/2012 - 11/2012
Bengaluru, India
• Streamlined client communications, automated lead generation to cut processing time by 40%, and delivered actionable insights to enhance
efficiency and innovation.
EXPERIENCE
Management Intern (Marketing)
ONGC Ltd
05/2011 - 08/2011
Mumbai, India
• Developed a strategic survey for PNG consumers, offering insights to support ONGC Ltd.'s future project planning and market expansion.
Analyst Programmer
Syntel (Now: Atos Syntel)
09/2007 - 03/2009
Mumbai, India
• Led application development and production support for a US healthcare insurer, improving efficiency, data accuracy, and service delivery.
EDUCATION
MBA/PGDM-Retail Management and Marketing (RMM)
ITM Business School
06/2010 - 07/2012
3.5 / 4.0
Navi Mumbai, India
Bachelor of Engineering (BE)-Electrical & Electronics
GPA
Bangalore College of Engineering & Technology
08/2003 - 07/2007
GPA
3.3 / 4.0
Bengaluru, India
STRENGTHS
Brand-focused Writing
Adaptability
Conceptualize unique ideas to craft compelling brand
narratives that resonate with audiences and drive engagement.
Adapt to various industries and styles, write engaging and
tailored copy for a diverse portfolio of clients.
CERTIFICATES
Copywriting For Conversions: How To
Write Persuasive Content (Alison)
Transformational Landing Pages (Very
Good Copy)
LANGUAGES
English
Hindi
