Abhinandan Tripathi

ABHINANDAN TRIPATHI P h o n e : - E - M a i l :-Targeting assignments in Digital Marketing with an organisation of repute preferably in Hyderabad, Bengaluru or Pune PROFILE SUMMARY       MCA Qualified with nearly 4 years of working experience in Digital Marketing & 2 years of organizational experience in Teaching & Tutoring. Manage various search ads campaigns and Social Media Ads For small and middle scale businesses. Effective in handling team with a fair understanding of Marketing requirements and achieving objectives in a limited budget. Exposure in teaching numerous computer languages like PHP, MYSQL, C++ and Database to college and school students Possess excellent communication and presentation skills in mentoring motivated students towards achieving the educational goals A positive thinker loves to work with different departments simultaneously and willingness to learn KEY SKILLS Google Ads Google Analytics PPC Advertising B2B marketing Social Media Advertising Search Engine Optimization Search Engine Marketing Marketing strategist WordPress Excel/Google Sheet Digital Marketing Performance Marketing WORK EXPEREINCE Sinse Oct 2022 to present working as Freelance Digital Marketing Expert Key Result Areas:           Develop and execute digital marketing strategies for clients across various industries, including ecommerce, healthcare, and professional services, resulting in an average ROI of 300%. Manage and optimize PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and Facebook Ads, resulting in a 40% decrease in cost per acquisition. Conduct extensive keyword research and develop SEO strategies to improve organic search rankings and drive traffic to clients' websites. Conduct in-depth analysis of digital marketing campaigns, including SEO, PPC, email marketing, and social media, to provide insights and recommendations for improvement. Develop and maintain complex dashboards and reports to track KPIs and measure the success of campaigns. Created and managed Facebook Ads campaigns for multiple clients across a range of industries, resulting in an average ROI of 300%. Develop advanced audience targeting strategies, including lookalike audiences, custom audiences, and interest targeting, resulting in a 20% decrease in cost per acquisition and a 30% increase in conversion rates. Created and managed Google Ads campaigns for multiple clients across a range of industries, including e-commerce, SaaS, and healthcare, resulting in an average ROI of 200%. Conducted extensive keyword research to identify high-value, low-competition keywords to target, resulting in a 30% decrease in cost per click and a 20% increase in click-through rates. Developed ad copy and landing pages optimized for conversions, resulting in a 40% increase in conversion rates. Since jun 2022 to Sept 2022 with Atluriholdings, Hyderabad, Telangana Key Result Areas:        Designed and executed successful email marketing campaigns, resulting in a 40% increase in email engagement and 25% increase in lead generation. Developed and managed social media campaigns, resulting in a 50% increase in followers and 35% increase in social media engagement. Implemented and optimized Google AdWords campaigns, resulting in a 25% reduction in cost per acquisition. Conducted A/B tests on landing pages and email campaigns, resulting in a 15% increase in conversion rates. Managed the company blog, creating and publishing content to drive website traffic and establish the company as a thought leader in the industry. Created and managed Facebook Ads campaigns for multiple clients across a range of industries, resulting in an average ROI of 300% Analyzed and reported on campaign performance using Facebook Ads Manager and other data analysis tools, identifying opportunities for optimization and improvement. Since Dec’19 to jun 2022 with GaneshaIntelliware, Bilaspur, Chhattisgarh Key Result Areas:        Developed and administered digital pay-per-click advertising programs using Google AdWords, Facebook, and third party content distribution networks. Adjust client accounts/campaigns in Google AdWords and social media channels on a regular basis to maximize performance while staying within budget. Using reporting tools like Google Analytics, I created monthly performance reports for customers for SEM campaigns; I identified key indicators that were most important to clients and provided trending data to compare results month to month. Layout, content optimization, keyword structure, and other SEO tactics, I implement for customer websites. For SEO and PPC campaigns, conduct extensive keyword research. For SEO audits, keyword discovery, link building opportunities, and web page optimization, use the SEMRUSH, Ahref, Moz online search engine optimization tool. Generated 4000+ leads a month for a financial agency in a minimum budget of less than 400$(approx.) a month. Cost per lead 0.094 $. Strategized, planned, executed, managed, analyzed, edited, and reported on social media marketing initiatives for up to seven clients at a time. Since Mar’17 to Dec’19 with Ganeshatec, Bilaspur, Chhattisgarh Key Result Areas:      Manage and design plans and tactics for a variety of digital media campaigns (including paid search, display ads, video, and mobile) for clients. Day-to-day implementation of paid search tactics includes keyword development, budget allocation, camping optimization, planning, negotiating, and executing digital media camping based on client objectives. Monitor and analyze the reporting of paid search and digital media campaigns. Perform daily account management of pay-per-click accounts on Google AdWords, Bing, and other search platforms. Assist in maintaining and monitoring the keyword bids, daily and monthly budget caps, impression share, quality score, conversions, Cost Per Lead, and other important account metrics. ORGANIZATIONAL EXPERIENCE Jul’15 to Mar’16 with Carnal Academy, Bilaspur, Chhattisgarh as IT Teacher Key Result Areas:    Taught as per academic curriculum to students, recognized and nurtured the creative potential of students Coordinated activities of administrators and support staff of the school in a spontaneous manner Responded to classroom queries and liable for fostering a healthy learning atmosphere among students in the class Jul’14 to May’15 with E.R Ragavendra Rao College, Bilaspur, Chhattisgarh as Assistant Professor Key Result Areas:  Prepared questionnaires and assignments for students and set marks at various levels  Trained programming languages like C++ and Database to the students and responded to the queries in a spontaneous manner  Provided assistance to teaching and administrative staff in supervising guidance & discipline of students INTERNSHIP Organization: Period: Description: ICAN InfoSoft Private Limited, Raipur, Chhattisgarh Jan’13 to Jun’13 Assisted “Sudarshan News” Channel Team in designing web portals through applications like PHP and MYSQL EDUCATION - Master of Computer Applications from Chhattisgarh Swami Vivekananda Technical University, Bhilai, Chhattisgarh Bachelor of Computer Applications from Pandit Ravi Shankar University, Raipur, Chhattisgarh 12th from Beacon English School, Chhattisgarh, State Board 10th from Beacon English School, Chhattisgarh, State Board CERTIFICATIONS    Google Search Ads Completion ID:- Google Ads Display Completion ID:- Google Analytics Completion ID:- ACADEMIC ACHIEVEMENT  Cleared the State Eligibility Test for Assistant Professor in 2013 PERSONAL DETAILS Languages Known: Hindi & English Date of Birth: 2nd July 1986 Address: MIG, 155 KBT, Deendayal Mangla, Bilaspur-495001, Chhattisgarh