Abeer Laiq
LinkedIn |- | Blackburn, UK (Open to Relocation)
Creative Copywriter
https://bit.ly/abeerportfolio
With a fresh, inclusive perspective and an emphasis on user-centric communication, I create digital content that
informs, empowers, and engages. I have experience across CMS platforms and a range of web copy styles, bringing
cohesion to campaigns and clarity to every customer touchpoint. Writing for a broad range of industries, I work
with pace, precision, and purpose, translating briefs into SEO-savvy content that is brand-aligned, benefit-led, and
built to connect while delivering the best results for both the brand and its customers.
WORK EXPERIENCE
Post Office, Blackburn, UK, Assistant Manager Feb 2023 – Present
● Deliver exceptional customer service in a fast-paced retail environment, sharpening commercial awareness
and a customer-focused mindset essential for understanding brand voice and audience needs
● Develop a nuanced understanding of diverse customer behaviours and preferences, applying insights to
inform targeted, relevant communication strategies
● Support seasonal campaign execution and promotional activities, gaining hands-on experience with brand
positioning and marketing workflows that ensure consistent and clear brand messaging
● Collaborate closely with cross-functional teams to coordinate daily operations and campaign logistics,
strengthening communication and teamwork skills critical to digital content and marketing environments
● Adapt quickly to shifting priorities and deadlines, managing time effectively to maintain accuracy, quality,
and consistency under pressure with meticulous attention to detail
Penguin Random House UK, London, UK, Editorial Assistant (Work Experience) 18th Sept - 30th Sep 2023
● Assisted editors with daily tasks and project workflows, supporting editorial tasks to ensure smooth
operations, while coordinating mailings to journalists and reviewers to boost visibility for new releases
HOVO Digital, Delhi, India, Content writer and Copywriter March 2021 – Oct 2022
● Wrote high-volume SEO-optimised product copy, blogs, social media copy, UX content, category and service
pages across digital touchpoints. Balanced pace with consistency and aligning closely with brand voice,
digital copy guidelines and trading priorities
● Delivered digital projects from brief to live, creating trend-led storytelling that supported seasonal campaigns,
product launches, and full-funnel strategies while reinforcing brand tone and identity
● Applied SEO best practices to boost organic search visibility and optimise website traffic
● Produced localised, culturally attuned content for Indian and international clients across education,
entertainment, food, and lifestyle, directing tone of voice for multiple brands and tailoring messaging for
diverse B2C and B2B audiences with agility, nuance, and intent
● Conducted in-depth research into industry trends, competitor messaging, and performance metrics to inform
copy strategy and future content innovation
● Collaborated with creative, marketing, and commercial teams to meet deadlines while ensuring editorial
quality, legal compliance, and consistent brand tone
● Managed a fast-paced content pipeline, delivering to deadlines while meeting KPIs without compromising
on creativity or cohesion
Deccan Herald, Delhi, Freelance Feature Writer Jan 2022 – April 2022
● Created feature stories by conducting insightful interviews with notable personalities, capturing their unique
perspectives to produce engaging lifestyle content for the digital platform
MediaMonks, Delhi, Freelance Script Editor Nov 2020 – Dec 2020
● Edited and proofread scripts for Embibe, an ed-tech client, maintaining content quality and preparing them
for production readiness
Times Internet, Delhi NCR, India, Content Writer Intern Aug 2017 – Oct 2017
● Assisted the lifestyle team with editing, proofreading, writing reviews, and delivering coherent content that
enhanced the reader experience
KEY SKILLS
● Brand Voice & Storytelling
Confident tone ownership across brands | Multi-brand messaging for B2C & B2B | Emotionally intelligent,
customer-aware, and commercially focused voice | Consistent copy across formats | Editorial clarity with a
creative, inclusive edge
● Content Creation
Narrative-led product descriptions | CMS-based copy for CRM, social, and service pages | Campaigns, emails,
landing pages, banners, promotions | SEO blogs and PR articles aligned with brand moments | Storytelling that
supports healthcare, beauty, and lifestyle journeys
● Content Strategy & SEO
Keyword-optimised, benefit-led writing | UX-aware content supporting customer journey and engagement |
Familiar with SEO tools (Semrush, Google Trends, GA) | Data-informed copy aligned with digital trading goals |
Competitor-aware content planning
● Product Knowledge & Sector Insight
Strong understanding of product details, materials, and customer needs | Awareness across diverse sectors
including retail, health, and wellness | Insight into market trends and evolving consumer preferences | Skilled at
translating features into clear, customer-focused messaging
● Collaboration & Workflow
Cross-functional delivery with design, eCom, CRM, and marketing | Campaign-aware content planning | Strong
internal communication and project coordination | Consistent tone, timing, and accuracy under pressure
● Tools & Technical Proficiency
Google Workspace & Microsoft Office | CMS & CRM platforms (familiar with Shopify, WordPress, AEM) | SEO
tools (Semrush, Google Trends, GA) | Content planning for retail and digital journeys
EDUCATION & QUALIFICATIONS
Led By Foundation Fellow, Dec 2021– July 2022, obtained ~100 hours of experiential leadership training and executive
training at the Harvard-incubated professional leadership incubator
Passed IELTS Test Nov 2022, with a score of 8 in Speaking and Writing respectively
Passed UGC National Eligibility Test Dec 2018, for eligibility for Assistant Professor in the subject of English,
with a percentile score of 99.63
Jamia Millia Islamia, Delhi, India M.A. English and Commonwealth Literature 2016 - 2018
University of Delhi, Delhi, India B.A. (Hons.) English Literature 2013 - 2016
LANGUAGES
● English (Fluent)
● Hindi (Fluent)
● Urdu (Fluent)
