Abeer Jawed

ABEER JAWED Karachi, Pakistan ♦ Tel: +92 - ♦ Email:- SUMMARY OF SKILLS  Sales/ Social Media Manager – Awarded the top salesperson in the South Western Ontario region  Over four years of sales and social media marketing experience using advanced social networking tools and SEO techniques  Daily exposure to sales strategies, marketing/promoting financial assets and p2p selling  Proficient in analyzing social networking trends to elicit key marketing information for determining the right audience  Extensive experience in web development using HTML 5, CSS, and Wordpress  Passion for social media and the desire to help companies enable and enrich their social media presence TECHNICAL SKILLS  SEO/Social Media Marketing Tools, Microsoft Office, Adobe Photoshop/Lightroom, Web Designing HTML/CSS, Macromedia Flash, XML Schema/XSLT and TEI, Wordpress/Blogging and Salesforce. EDUCATION Sep 2011 – Oct 2015 University of Western Ontario London, ON  Bachelor of Arts in a Cross Disciplinary Studies Major, Specialization in Digital Communication and Digital Humanities  Graduated in Fall 2015 WORK EXPERIENCE Jan 2016 – July 2016 Social Media Manager, Bulls Eye DDB Karachi, Pakistan  Managed a core Digital team & process. Provided an excellent management and leadership to the Digital team and worked collaboratively in a team setting, dealing with clients, and client support  Worked on International Clients which are working under the umbrella of DDB Middle East and Tribal DDB Dubai  Marketed and presented digital marketing strategies to diverse audiences, managed multiple projects and maintained schedules and budgets  Identified target markets and developed strategies to communicate with existing and prospective clients  Closely worked with clients like Philips Lighting, English Biscuit Manufacturers, Tullo (Dalda Foods), Hilal Foods etc.  Monitored and researched the social media and online landscapes, both locally and internationally and implement changes, new ideas and best practices as they change in order to effectively deliver the communication and business objectives in line with digital strategy Jul 2015 - Oct 2015 Content Marketing Specialist, CleanPix Corporation Calgary, AB  Developed creative and compelling content that creates brand awareness  Designed a social media selling strategy in order to generate revenue for the company.  Worked with social media analysis tools and services like Google analytics to enhance the company’s web presence. Jan 2015 - May 2015 Social Media Analyst, The Culturist @CulturePlex Lab London, ON  Designed a comprehensive social media plan which helped the company focus on its core competencies and set ambitious yet attainable goals  Implemented the Search Engine Optimization process for the company by creating backlinks and site references to generate organic traffic for the website  Provided expertise and insight to the Editorial team on consumer conversations using social media analysis tools and services like Google analytics and Raven tools  Evaluated client interaction trends and consumer interest patterns to improve page rank and engagement stats Aug 2014 – Dec 2014 Sales/Marketing Strategist, Kognitive Marketing London, ON  Implemented a marketing plan to effectively increase sales of financial products and service for Canadian Tire Financial Services  Created monthly marketing reports to analyze company’s sales ranking Aug 2013 – Nov 2013 Insurance Advice Specialist, TD Canada Trust London, ON  Performed a market research to understand the socio-economic aspects of the potential customer base  Developed a comprehensive sales plan for financial products and services, which helped in increasing sales and augmenting brand loyalty Oct 2012 – Jun 2013 Sales Personnel, Direct Sales Force Inc. London, ON  Awarded Top salesperson for Walmart Canada Financial Services – Selected twice as the best salesperson at Walmart in the South Western Ontario region  Sales Specialist – Outstanding personal selling skills demonstrated by increasing sales of financial products for Shell Canada, Sobeys and Walmart  Team Leader – Responsible for team management and coordinating shift schedules with coworkers May 2012 - Jul 2012 SEO Analyst, Esoul Consultancy Pvt. Ltd  Interned as a SEO analyst working to improve page rankings for an online textbook store  Maintained a daily blog to update performance reports for the website Trainings/Courses/Interests  Participated in Youth Empowerment Network, Pakistan 2009 (The 100% Living Factor) workshop  Participated in Headway Learning’s Workshop, Pakistan about Communication Skills & Skills for Performance  Aspiring Web Designer/ Developer  Amateur Photographer Karachi, Pakistan