Abed Abdelfatah Mahmoud Elshanbary

Alexandria, Egypt https://www.linkedin.com/in/abed-elshanbary/-- / - ABED ELSHANBARY ⟨Career Background⟩ ⟨Skills⟩ Highly self-motivated management professional with  Organization, time management and planning 20+ years’ track record of success in achieving sales  Interpersonal, communication and networking targets and implementing marketing strategies within  Leadership/ability to train, mentor and coach medical devices and diagnostics industries. Meantime,  Rational Thinking and problem-solving maintains business development activities for securing  Customer relationship management robust sales leads in the pipeline for targeted markets.  Can-do Attitude and self-motivation Effectively utilizes accountability and leadership to  Multi-tasker and prioritize tasks coach high-performing teams and develops sales  MS Office Applications and Internet penetration channels across various markets to ⟨Education⟩ maximize business revenue. Diligent about contributing value-based solutions and employing  MSc in Digital Marketing with Distinction, effective communication to evolve win-to-win Full Time (Face to Face) - Salford Business relationships with new and existing B2B customers. School – Manchester, UK, May 2022 Passionate for implementing the power of digital  Bachelor of Science in Chemistry with marketing that incorporates online campaigns, social Distinction, Tanta University, Faculty of media marketing, and search engine optimization tools Science-Tanta, Egypt, 1993 to enable more robust customer engagement,  retention, and loyalty. Digital Marketing Diploma / Canadian Chamber of Commerce, Cairo, Egypt ⟨Experience History⟩ Freelancer: Business Development/Sales/Marketing Consultant (1/2024 till Date) I am assisting and helping medical device manufacturers to liaise with the right distribution channels across Middle East countries to increase their sales targets and enrich their business development pipeline leads. Currently, I am doing business with Provita Medical Company from Germany "https://www.provita.de/en/". Company: Detro Healthcare, Istanbul, Turkey Regional Sales Manager MENA Region (Hybrid) (1/2023 to 12/2023) Key Responsibilities as per key performance area: Key Performance Area 1: Customer Satisfaction     To provide in time product / price information to customers. Arrangement of shipments as per terms of contract and L/C conditions. To ensure customers spare parts requirements are met on time. To monitor and control the activities of regional offices in international markets. Key Performance Area 2: Business Performance        Achievement of pre-set sales and margin targets in the assigned territory. Development of new markets. Liaison with Product/Commercial Managers on pricing, logistics, shipments and documentation. To monitor and control the activities of regional offices in international markets. Preparation of monthly, quarterly and annual sales plan. Travel to the assigned territories on regular basis to generate sales, gather market information and check distributor’s activity Appointment of distributors in the assigned territory for Super General products. Page 2    Regular monitoring of sales/stocks of customers and distributors. Identification of new products required in different markets. To offer prices in various markets based on market information and requirements. Key Performance Area 3: Professionalism o o o o o Conduct export sales as principal brand owner. Conduct regular market research/survey to obtain information regarding product positioning, market share. Obtain quarterly purchase forecast from customer wherever possible. Assist new Regional Export Managers in their day-to-day work. To monitor the distributor’s advertising activities for promotion of Super General brand. Key Performance Area 4: Leadership    Development and implementation of export strategies in line with the Vision of the company. Identify and arrange the training needs of the team members To recommend and suggest opening of regional offices in potential markets. Digital Marketing Freelancer (05/2022 to 12/2023) Company: Performance for All – Manchester, UK Internship Trainee – Social Media/Digital marketing Assistant (10/2021 to 04/2022) Key Responsibilities:     Manage all company promotions and advertisements on various social media platforms (i.e. Facebook, Instagram), as well as develop strategies to increase target customers followership and engagement. Create regular posting using programs such as Canva and manage the regular posting schedule of events and promotions using Facebook scheduler. Monitor and respond to comments and direct messages in a timely manner, and review analytics to assess success and recommend improvements for future posts and ads. Evolve and monitor a wide variety of email marketing campaigns, using platforms like flodesk to leverage brand awareness and boost customer engagement. Company: Target for Medical Equipment – Cairo, Egypt Sales & Marketing Manager (01/2019 to 01/2020) Administrated product specialists’ team and nearly EGP 20M in business. Achieve targets by managing key performance metrics and analysing account plan objectives centring on improving SMART goals. Coordinate team basic/advanced selling training and refine skills. Company: ProMedEx Medical / Covidien-Medtronic – Riyadh, Saudi Arabia Sales Manager (01/2015 to 12/2018) Accomplished significant sales growth and led sales/marketing strategy initiatives. Demonstrated success growing territories. Formulated business strategies by identifying healthcare delivery system trends. Led sales management initiatives, budget control objectives, compensation programs, and incentive planning. Established key customer relationships by negotiating mutually beneficial purchase agreements. Oversaw a team of one key account manager and four product specialists. Directed marketing activities by kicking off new business at clinical meetings, seminars, and conferences. Maximised team potential by ensuring effective hiring, training/development, and sales/clinical education staff retention. Achieved significant business growth by generating new business opportunities and concentrating on Tender Management Process and effective pricing strategies in the private, public, and military sectors.  Exceeded sales forecasts by 50% in 2016 by achieving monthly, quarterly, and annual sales goals.  Improved business unit revenue by 100% and achieved corporate sales objectives in 2015 by leading national direct sales/business development and integrating direct sales strategies.  Assigned sales team ranked #1 in company sales for three consecutive years. Company: Johnson & Johnson Medical–Middle East, Riyadh, Saudi Arabia Business Development Manager (01/2012 to 12/2014) Led client growth strategies and accomplished company/business goals and territorial growth. Executed customer acquisition strategies to grow new client base and upselling existing clients. Oversaw product lifecycle strategic planning and tactical activities by conducting market research, evaluating assigned territories, and directly meeting customers. Developed strategic direction by identifying customer trends/opportunities and reviewing market data. Directed product specialist team to drive business across the Middle East. Maximised business potential by coursing road show ground logistics, influencing key opinion leaders (KOLs) and visiting key events/pieces of training. Led direct reports by delivering salesforce training programs focusing on time/territory management, administrative procedures, selling skills, and product knowledge. Formulated detailed business terms for third party agreements and negotiated business agreements. Delivered scientific presentations and organised monthly newsletters to customers.  Achieved $4M between 2012 and 2014 by triggering and overseeing Glosair Area Decontamination business across the Middle East region; accounted for 30% of total company sales in 2014.  Designed and led training and clinical selling skills seminars for the team, later adopted as company comprehensive best-practice standards for franchisees. Company: Johnson & Johnson Medical–Middle East, Jeddah, Saudi Arabia Clinical Education Sales Consultant (05/2010 to 12/2011) Evolved sales process improvement strategies and established market presence across the Middle East. Refined service delivery and improved customer satisfaction by developing alternative service delivery strategies. Delivered high-value solutions by maintaining long-term business relationships with strategic accounts. Identified customer needs by receiving updates from sales teams and exploring customer feedback at product orientations. Achieved sales goals/targets by conducting trend/competitor analysis and assessing market segmentation. Served as clinical subject matter expert (SME) by leading product development/launches and market trend analysis. Providing clinical product functionality expertise and supporting client education/support resource utilisation. Improved product demand/awareness and provided exceptional service with high quality, timely deliverables. Spearheaded new markets and achieved client base growth by demonstrating outstanding knowledge of products and promotions to secure new business.  Increased Sterrad Sterilizers consumables product revenue by 100% by implementing Sterrad Machines Cycle Rate initiatives across the Middle East.  Promoted from Clinical Sales Consultant after earning recognition as a Top Sales Performer. Additional Experience Product Specialist, Codman Co., Johnson & Johnson Medical – Dammam, Saudi Arabia Product Specialist, Dade Behring Diagnostic Scientific Office – Cairo, Egypt Senior Medical Representative, Sales Department – Bahgat Group (International Electronics) – Cairo, Egypt Languages: Arabic (Native), English (Fluent) Driving License: Egyptian License Nationality: Egyptian Date of Birth:- UK Work Permission: Yes, Graduate Visa Keywords: Sale, Marketing, Business development, Marketing, Digital marketing, Medical Devices, Healthcare, Diagnostics.