Abdullahi Yakubu

ABDULLAHI YAKUBU Digital Marketing & Social Media Specialist Kano, Nigeria · Available for Remote Work (Global) PROFESSIONAL SUMMARY Results-driven Digital Marketing & Social Media Specialist with 4+ years of experience driving engagement, lead generation, and brand growth for SMEs, retail brands, and fintech services across Nigeria. Proven track record of translating business objectives into data-driven social media strategies that increase reach by 70%+, generate 20-50 qualified leads monthly, and improve conversion rates by 25%+. Expert in end-to-end campaign management across Facebook, Instagram, WhatsApp, and LinkedIn, with strong skills in content creation, analytics, community management, and performance optimization. Google-certified and experienced working with remote teams and international clients. Seeking remote opportunities to deliver measurable growth for forward-thinking organizations. CORE SKILLS - Social Media Strategy & Campaign Management - Lead Generation & Customer Acquisition - Content Creation & Copywriting (Canva, CapCut) - Instagram, Facebook, WhatsApp & LinkedIn Marketing - Community Management & Customer Engagement - Data Analytics & Performance Tracking (Meta Business Suite, Google Analytics) - Digital Marketing & Brand Development - A/B Testing & Conversion Optimization - Remote Collaboration & Project Management - SEO & Online Visibility Optimization PROFESSIONAL EXPERIENCE Marketing Consultant (Digital & Social Media) Self-Employed | Kano, Nigeria | 2024 – Present - Develop and execute end-to-end social media strategies for SMEs, increasing engagement by 35-60% and growing follower bases by an average of 45% - Generate 20-50 qualified inbound leads per month through targeted Facebook, Instagram, and WhatsApp campaigns - Improve inquiry-to-conversion rates by 25%+ through strategic messaging optimization and customer journey mapping - Conduct comprehensive audits of Google Business Profiles and social media accounts, delivering actionable recommendations that improve customer interactions within 30 days - Build custom reporting dashboards to track KPIs including reach, engagement rate, click-through rate, lead volume, and ROI - Provide strategic consulting on digital marketing, online visibility, content strategy, and customer retention for businesses across retail, services, and e-commerce sectors Personal Relationship Manager Moniepoint Microfinance Bank | Kano, Nigeria | 2024 – Present - Execute localized marketing and promotional campaigns to boost adoption of Moniepoint fintech services among 500+ SME and individual clients - Drive customer engagement and loyalty through personalized communication strategies, resulting in increased transaction volume and retention - Educate business owners on digital payment solutions and financial tools, improving product adoption rates - Collect and analyze customer feedback to refine messaging effectiveness and improve campaign performance - Collaborate with sales and operations teams to identify growth opportunities in local business communities Social Media Manager / Online Sales Representative Mudatex Mudassir & Brothers Ltd | Kano, Nigeria | 2020 – 2024 - Owned and managed complete Facebook and Instagram presence for retail brand, growing engagement by 70%+ and follower base by 50% over 4 years - Converted social media attention into measurable sales growth through strategic content calendars, promotional campaigns, and community engagement - Reduced average customer response time from 6 hours to under 2 hours, significantly improving customer satisfaction and repeat purchase rates - Uploaded and optimized 100+ product listings on company website, improving search visibility and conversion rates through SEO best practices - Designed and executed seasonal campaigns and flash sales that consistently increased inquiries by 40-60% during promotional periods - Managed customer relationships across digital channels, building brand loyalty and generating consistent referrals - Analyzed social media metrics weekly to refine content strategy and maximize organic reach and engagement Growth Manager (Volunteer) Tech Startup - Delivery Service Mobile App | Kano, Nigeria | 2024 - Led digital marketing and growth initiatives to increase visibility and user acquisition for early-stage delivery service mobile application - Developed and executed social media campaigns across multiple platforms to build brand awareness and attract users - Identified and pursued strategic partnership opportunities with local businesses to drive app downloads and usage - Created engaging content (posts, graphics, promotional materials) to communicate value proposition to target audiences - Generated leads through digital channels and converted them into active app users - Built and managed online community to foster user engagement and gather product feedback - Promoted app launch events and campaigns to accelerate market adoption EDUCATION & CERTIFICATIONS - B.Sc. Science Education (Chemistry) Bayero University Kano - 2013 - Google Digital Marketing Fundamentals – 2020 - Certificate in Digital Marketing – HiiT ICT Training Institute - 2021 - Facebook Boost Your Business – 2022 - Digivate360 Digital Innovation Workshop - 2023 - NITDA Start-Up Training Program– 2024 LANGUAGES Fluent in English, Hausa, and Nigerian Pidgin REFERENCES Available upon request